62 Cases 37 Articles 31 Working Papers 3 Books

133 Stanford GSB Faculty Publications

133 Jennifer Aaker 20 Naomi Bagdonas 4 Connor Diemand-Yauman 4 Fei-Fei Li 1 Carole Robin 1 David Hornik 1 Szu-chi Huang 1 Tom Bedecarre

133 Marketing 1 Organizational Behavior

11 Journal of Consumer Research 6 Journal of Consumer Psychology 5 Journal of Marketing Research 3 Journal of Personality and Social Psychology 1 California Management Review 1 Consumer Psychology Review 1 Current Opinion in Psychology 1 Emotion 1 Journal of Cross-Cultural Psychology 1 Journal of Experimental Social Psychology 1 Journal of Public Policy & Marketing 1 Marketing Letters 1 Organizational Behavior and Human Decision Processes 1 Psychological Science 1 Social Psychological and Personality Science 1 The Journal of Positive Psychology More

46 marketing 15 happiness 14 humor 11 internet 11 marketing strategy 11 social media 9 entrepreneurship 8 advertising 8 artificial intelligence 8 internet marketing 7 technology 6 branding 6 innovation 6 machine learning 6 strategy and general management 5 brand management 5 comedy 5 customer acquisition 5 human well-being 5 human-centered 5 marketing campaigns 5 organizational behavior 5 organizational design 5 psychology 5 time 5 well-being 4 business marketing 4 communication 4 communication strategy 4 cultural differences and values 4 customer experiences 4 customer satisfaction 4 design 4 leadership 4 media 4 storytelling 4 strategy 4 web technology 3 business growth 3 communication in organizations 3 company culture 3 consulting 3 culture 3 customer experience 3 customer relations/retention 3 customer service 3 employee benefits 3 ethics 3 explainability 3 framing 3 health 3 non-traditional 3 responsible 3 start-up 3 stories 3 teamwork 2 Twitter 2 affective forecasting 2 age 2 athletics 2 attitudes 2 behavioral health and interventions 2 brands 2 business 2 collaboration 2 community relations 2 compassion 2 conflict 2 consumer attitudes 2 consumer behavior in brand consumption and identification 2 decision making 2 economics 2 education 2 emotion 2 emotional intelligence 2 employee attitude 2 employee empowerment 2 fairness 2 goal (psychology) 2 goal framing 2 goals 2 hedonics 2 history 2 human behavior 2 information sharing 2 management philosophy 2 market research 2 marketing implementation 2 meaning 2 mental simulation 2 money 2 non-profit organizations 2 optimism 2 persuasion 2 philanthropy 2 politics 2 power 2 product design 2 prosocial behavior 2 psychotherapist 2 retail 2 sales promotions 2 social change 2 social good 2 social psychology 2 sociology 2 time perception 2 women 1 (psychology) 1 AI chatbot 1 American Marketing Association 1 Ferrari 1 Gies College of Business 1 Home Shopping Network 1 Indiegogo 1 MOOC 1 Microsoft 1 Montessori 1 Paul D. Converse Award 1 Salesforce 1 Skype 1 Thumbtack 1 University of Illinois 1 accounting 1 achieved status 1 action theory (psychology) 1 admiration 1 advertising campaign 1 advertising campaigns 1 advertising media 1 aesthetics 1 affect (linguistics) 1 affect/emotions/mood 1 anatomy of funny 1 anthropology 1 apparel 1 applied psychology 1 archaeology 1 association (psychology) 1 augmentation 1 autobiographical narratives 1 automation 1 autonomy 1 baby 1 beauty 1 bias 1 biology 1 brand 1 brand choice 1 brand equity 1 brand image 1 brand name products 1 breakthrough innovation 1 business law and ethics 1 business schools 1 business to consumer 1 carving 1 choice 1 climate 1 cognition 1 cognitive psychology 1 commerce 1 commercial products 1 communication media 1 communications 1 competence (human resources) 1 competent 1 comprehension 1 computer science 1 conceptual framework 1 conflict management 1 conflicts of interest 1 consumer behavior 1 consumer goals 1 consumer preferences 1 consumer psychology 1 consumer research 1 consumer retail behavior studies 1 consumer well-being 1 consumers 1 corporate growth 1 corporate sponsors 1 creativity 1 cross-cultural research 1 culture -- psychological aspects 1 customer feedback 1 customer relations 1 customer relationship management (CRM) 1 customer retention 1 customers 1 decision-making and behavioral economics 1 design thinking 1 developing employees 1 diet 1 digital mediums 1 dimension (graph theory) 1 displacement 1 dispute resolution 1 diversity 1 domestic violence 1 e-commerce 1 economic decisions 1 education technology 1 educational technology 1 electronic communication 1 emerging technology 1 emotional health 1 emotions 1 emotions and moral behavior 1 empathy 1 employment empowerment 1 entertainment 1 entertainment studios 1 entrepreneurs 1 episodic memory 1 epistemology 1 ethnic group 1 evolutionary biology 1 excellence 1 expectation theory 1 experience 1 extant taxon 1 financial resources 1 fluency 1 food consumption 1 frames (social sciences) 1 fund raising 1 generosity 1 giving and receiving feedback 1 goal attainment 1 governance 1 gratitude 1 growth 1 growth strategy 1 health & psychology 1 health behavior 1 health care 1 health care issues 1 hiring strategy 1 hofstede's cultural dimensions theory 1 human centered AI 1 human centered design 1 humor funny 1 impatience 1 improving performance 1 income 1 individualism 1 informal communication 1 international issues 1 internet > social aspects 1 internet marketing > political aspects 1 inventory management 1 job satisfaction 1 jokes 1 journey/destination 1 laughing 1 laughter 1 laws and regulations 1 leadership style 1 leukemia 1 longitudinal field 1 magnetic field 1 making presentations 1 management 1 management > psychological aspects 1 management consulting 1 management consulting stories 1 management philosopy 1 management styles 1 market segmentation 1 marketing campaign 1 marketing channels 1 marketing communications 1 marketing plans 1 mathematics 1 meaning (existential) 1 meaning-making 1 meaningfulness 1 mediation & conciliation services 1 medical devices 1 medtech 1 memory 1 mental health 1 metaphor 1 microeconomics 1 microfinance 1 mindfulness 1 mission 1 money & psychology 1 mother 1 motivation 1 motivation (psychology) 1 narratives 1 neuroscience 1 non-profit 1 non-profit marketing 1 office culture 1 on-line 1 online education 1 organizational change 1 organizational stories 1 organizational transformations 1 performance 1 personal finance 1 personal identity 1 personal strategy and style 1 philosophy 1 physics 1 political elections 1 political science 1 poverty 1 power and influence 1 pranks 1 preferences 1 product development 1 product differentiation 1 product introduction 1 programming language 1 psychiatry 1 psychographic 1 public health 1 public relations 1 publicity 1 pure mathematics 1 purpose 1 quantum mechanics 1 recall 1 recruitment 1 regulatory fit 1 reinforcement learning 1 relationships 1 reputation 1 sales agents 1 sales strategy 1 satisficing 1 saving 1 savings 1 self-depreciation 1 sensory perception 1 situational ethics 1 skits 1 social and intergroup psychology 1 social brand 1 social entrepreneurship 1 social impact 1 social media > political aspects 1 social responsibility of business 1 social science 1 social technology 1 software enabled 1 spatial orientation 1 storybanking 1 strategic planning 1 stress 1 student debt 1 success 1 sustainability 1 technological change 1 technological innovation 1 technology and society 1 television 1 time perceptions 1 typology 1 values 1 video 1 volunteer work 1 warm 1 wealth 1 wit and humor > psychological aspects 1 work life balance 1 workforce More