47 Stanford GSB Faculty Publications

41 Articles 4 Cases 2 Working Papers

47 S. Wheeler 3 Baba Shiv 3 Navdeep Sahni 2 Zakary Tormala 1 Brian Lowery 1 Dale Miller

47 Marketing 2 Organizational Behavior

9 Journal of Experimental Social Psychology 7 Journal of Consumer Research 6 Journal of Personality and Social Psychology 5 Journal of Consumer Psychology 2 Journal of Experimental Psychology: General 2 Marketing Science 2 Personality and Social Psychology Bulletin 2 Scientific Reports 1 Current Opinion in Psychology 1 Journal of Marketing Research 1 Organizational Behavior and Human Decision Processes 1 Proceedings of the National Academy of Sciences 1 Psychological Bulletin 1 Social Psychological and Personality Science More

8 attitudes 5 persuasion 4 advocacy 4 information processing 3 consumer behavior 3 consumer psychology 3 self-concept 2 advertising 2 advertising content 2 advertising tailoring 2 ambivalence 2 attitude certainty 2 attitude strength 2 attitudes ambivalence 2 branding 2 choice (psychology) 2 construal level 2 customer loyalty 2 desired attitudes 2 ease of retrieval 2 electronic commerce 2 email marketing 2 emotions 2 experimental design 2 field experiments 2 goal pursuit 2 hypothesis 2 identity 2 implicit theories 2 implicit theories research 2 influence 2 morality 2 online commerce 2 partisan identity 2 personalization 2 political polarization 2 prototypicality 2 psychological conflict 2 receptiveness 2 self-affirmation 2 self-discrepancy 2 self-evaluation 2 self-expression 2 self-perception 2 self-protection strategy 2 temporal comparison 2 visual perspective 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 Stevia 1 adolescents 1 affiliation (psychology) 1 attack ads 1 attitude (psychology) 1 attitude change 1 attitude change (psychology) 1 attitude extremity 1 automaticity 1 behavior 1 boundary value problems 1 brand 1 brand choice 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 candidate choice 1 certainty 1 communication & psychology 1 comparison (psychology) 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer preferences 1 decision making 1 direct e-marketing 1 economic development 1 emotion 1 entrepreneurship 1 environmental cues 1 familiarity (Psychology) 1 female leadership 1 functional beverages (smoothies) 1 identity (psychology) 1 identity relevance 1 implicit attitudes 1 internal state awareness 1 internet advertising 1 internet marketing 1 internet sales 1 interpersonal communication 1 manipulation checks (research) 1 marketing & psychology 1 metacognition 1 negative advertising 1 perspective (art) 1 persuasion (psychology) 1 polarization 1 polarization (social sciences) 1 political advertising 1 political economy 1 political identity 1 political marketing 1 priming 1 pronouns (grammar) 1 psychology 1 relationship 1 risk 1 romantic crush 1 self automaticity 1 self-congruence 1 self-consciousness 1 self-protective behavior 1 self-reflectiveness 1 sense of control 1 shape theory (topology) 1 social advocacy 1 social influence 1 social psychology 1 start-up 1 statistical correlation 1 uncertainty 1 variety seeking 1 voting More