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9
Stanford GSB Faculty Publications
Publication Type
7
Cases
1
Articles
1
Working Papers
GSB Authors
4
David Baron
1
Bill Meehan
1
Jennifer Aaker
1
Michael Marks
1
Stefan Reichelstein
Academic Area
4
Political Economy
1
Accounting
1
Marketing
Publication
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California Management Review
Keywords
9
brand equity
5
non-profit organizations
4
economics
4
policy making
4
politics and business environment
4
social issues
3
financial institutions
3
forest products industry
2
brand management
2
marketing
2
marketing strategy
2
strategy and general management
1
brand
1
brand choice
1
brand image
1
brands
1
cellular telephones
1
corporate growth
1
customer relations
1
demographics
1
education
1
financing
1
growth strategy
1
inventory management
1
low income
1
minority and ethnic groups
1
narratives
1
net metering
1
partnership flip model
1
photovoltaic panels
1
pricing strategy
1
production and operations management
1
retail
1
sales strategy
1
securitization
1
solar
1
strategic alliances
1
strategic planning
1
strategy formulation
1
supply chain management
1
tax equity financing
1
tax incentives
1
value chains
1
vertical integration
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