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4
Stanford GSB Faculty Publications
Publication Type
3
Articles
1
Working Papers
GSB Authors
2
Mary Barth
2
Ron Kasznik
1
Navdeep Sahni
1
Peter DeMarzo
1
Sridhar Narayanan
Academic Area
2
Accounting
1
Finance
1
Marketing
Publication
1
Journal of Marketing Research
1
The Accounting Review
1
The Journal of Finance
Keywords
4
market timing
2
expectations management
2
stock warrants
1
cash flow
1
corporate finance
1
digital advertising
1
dynamic models
1
dynamical systems
1
effective frequency of advertising
1
expectation (psychology)
1
financial management
1
financial risk management
1
frequency effects of advertising
1
internet advertising
1
investment analysis
1
investment policy
1
investment risk
1
labor incentives
1
modern portfolio theory (investments)
1
online shopping
1
portfolio management (investments)
1
randomized field experiment
1
rate of return on stocks
1
retargeting
1
risk management in business
1
selling
1
share issuance
1
share issuances
1
stock prices
1
targeted advertising
1
temporal patterns
1
time-based pricing
1
warrants
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