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11
Stanford GSB Faculty Publications
Publication Type
7
Cases
3
Working Papers
1
Articles
GSB Authors
2
Maureen McNichols
2
Michaela Draganska
2
Sridhar Narayanan
1
Antonio Davila
1
Hau Lee
1
James Phills
1
Jeffrey Chambers
1
Michael Marks
1
Robert Burgelman
Academic Area
4
Marketing
3
Accounting
2
Organizational Behavior
Publication
1
Journal of Marketing Research
Keywords
11
retailing
3
strategic planning
2
accounting
2
accounting and control
2
competitive advantage
2
competitive strategy
2
consumer search
2
consumers
2
econometric models
2
entrepreneurship
2
finance
2
financial analysis
2
financial ratios
2
forecasting
2
mobile app
2
mobile apps
2
mobile marketing
2
natural experiment
2
retail industry
2
service failure
2
valuation
1
automotive
1
business revenue
1
business-to-consumer (B2C)
1
causal effects
1
computer industry / peripherals
1
consumer goods
1
corporate culture
1
customer service
1
difference-in-differences
1
econometrics
1
electronics
1
equilibrium
1
finance, accounting and control
1
globalization
1
internet
1
internet marketing
1
inventory management
1
logistics
1
management control systems
1
market positioning
1
non-profit organizations
1
omnichannel
1
omnichannell difference-in-differences
1
organizational structure
1
philanthropy
1
product failure
1
production and operations management
1
reorganization
1
restructuring
1
sales
1
shoe retailing
1
social enterprise
1
social innovation
1
stochastic analysis
1
strategy and general management
1
supply chain
1
wholesaling
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