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6
Stanford GSB Faculty Publications
Publication Type
5
Working Papers
1
Articles
GSB Authors
2
Sridhar Narayanan
1
Jungho Choi
1
Katja Seim
1
Samuel Goldberg
1
Sara Singer
1
V. Viard
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Marketing
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Health Care Management Review
Keywords
6
technology adoption
2
B2B channel
2
B2C channel marketing
2
fintech
2
retail
2
two-sided platforms
1
GAI
1
accountant
1
accounting
1
bookkeeping
1
creative goods
1
entry
1
equilibrium
1
generative AI
1
generative artificial intelligence
1
human + AI
1
industrial organization
1
innovation readiness
1
labor
1
large language model
1
market structure
1
nonlinear pricing
1
price discrimination
1
survey
1
technology diffusion
1
telecommunications
1
trust in technology
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