440 Articles 154 Working Papers 145 Cases 4 Books

743 Stanford GSB Faculty Publications

144 Jennifer Aaker 65 Zakary Tormala 58 Harikesh Nair 51 Baba Shiv 47 Itamar Simonson 47 S. Wheeler 43 Sridhar Narayanan 40 James Lattin 33 Szu-chi Huang 32 Navdeep Sahni 32 Wesley Hartmann 31 Jonathan Levav 27 V Srinivasan 22 David Montgomery 21 Naomi Bagdonas 15 Pedro Gardete 15 Stephan Seiler 12 Mark Leslie 12 Michaela Draganska 9 Monic Sun 9 Uzma Khan 8 Bart Bronnenberg 8 Stephanie Tully 6 Stephen Anderson-Macdonald 6 Yu Ding 5 Connor Diemand-Yauman 5 Kirk Bowman 5 Peter Levine 5 Yuyan Wang 4 Debra Schifrin 4 Fei-Fei Li 4 Sonya Grier 4 Wasim Azhar 4 Yewon Kim 3 Ada Aka 3 Kwabena Donkor 3 Samuel Goldberg 2 Allan Thygesen 2 Nicholas Bloom 2 Russell Siegelman 2 Warren Hausman 1 Amir Goldberg 1 Brian Lowery 1 Carole Robin 1 Dale Miller 1 David Hornik 1 Glenn Carroll 1 Gloria Lee 1 J Harrison 1 Jesper Sørensen 1 Joshua Rauh 1 Kristin Laurin 1 Leo Linbeck 1 Paul Brest 1 Peter Reiss 1 Tom Bedecarre 1 V. Viard More

8 Organizational Behavior 4 Economics 1 Finance 1 Political Economy

55 Journal of Consumer Research 53 Journal of Marketing Research 41 Marketing Science 34 Journal of Consumer Psychology 27 Management Science 25 Journal of Experimental Social Psychology 25 Quantitative Marketing and Economics 24 Journal of Personality and Social Psychology 14 Personality and Social Psychology Bulletin 13 Psychological Science 11 Marketing Letters 8 Journal of Marketing 6 Journal of the Association for Consumer Research 6 Organizational Behavior and Human Decision Processes 5 Current Opinion in Psychology 5 Proceedings of the National Academy of Sciences 4 Emotion 4 Harvard Business Review 4 Journal of Behavioral Decision Making 4 The American Economic Review 4 The Review of Economic Studies 3 Scientific Reports 3 Social Psychological and Personality Science 2 Appetite 2 Applied Health Economics and Health Policy 2 Consumer Psychology Review 2 European Journal of Marketing 2 International Journal of Research in Marketing 2 Journal of Business Ethics 2 Journal of Experimental Psychology: General 2 Journal of Product Innovation Management 2 Journal of Public Policy & Marketing 2 Journal of Research in Personality 2 London Business School Review 2 Long Range Planning 2 Motivation Science 2 Nature 2 Pacific Economic Review 2 Social and Personality Psychology Compass 2 The Service Industries Journal 1 Academy of Management Learning and Education 1 American Economic Journal: Economic Policy 1 Annual Review of Psychology 1 Asia Pacific Journal of Management 1 California Management Review 1 Cerebral Cortex 1 Cognition 1 Cognitive Brain Research 1 IIMB Management Review 1 Journal of Clinical and Translational Science 1 Journal of Cross-Cultural Psychology 1 Journal of Economics & Management Strategy 1 Journal of Experimental Psychology: Learning, Memory, and Cognition 1 Journal of Law, Economics, and Organization 1 Journal of Marketing Behavior 1 Journal of Mechanical Design 1 Journal of Operations Management 1 Marketeer: Marketing, Comunicacao, e Vendas 1 PLOS One 1 PNAS Nexus 1 Personality and Social Psychology Review 1 Psychological Bulletin 1 Psychological Review 1 Review of Industrial Organization 1 Social Cognition 1 Social Influence 1 The Journal of Positive Psychology 1 The Patient - Patient-Centered Outcomes Research More

98 marketing 54 advertising 45 entrepreneurship 39 consumer behavior 32 marketing strategy 26 consumer preferences 25 field experiments 25 persuasion 23 attitudes 23 social media 20 decision making 18 strategy and general management 17 internet 17 internet marketing 16 psychology 15 happiness 14 business 14 economics 14 humor 14 pricing 13 artificial intelligence 13 technology 12 M31 12 consumer psychology 12 consumers 12 machine learning 12 online advertising 11 attitude certainty 11 branding 11 sales management 11 user-generated content 10 consumer market behavior and pricing 10 customer acquisition 10 internet advertising 9 advocacy 9 computer science 9 consumer goods 9 e-commerce 9 econometrics 9 health 9 innovation 9 market research 9 mathematics 8 attitude strength 8 causal effects 8 competition 8 endogeneity 8 ethics 8 industrial organization 8 learning 8 microeconomics 8 motivation 8 organizational behavior 8 politics 8 sales 8 social networks 7 brand management 7 communication 7 competitive strategy 7 consumer attitudes 7 customer satisfaction 7 goal (psychology) 7 homophily 7 motivation (psychology) 7 persuasion (psychology) 7 platforms 7 retail 6 D12 6 M37 6 advertising content 6 attitude change 6 behavior 6 certainty 6 choice (psychology) 6 competitive advantage 6 consumer behavior in brand consumption and identification 6 culture 6 digital advertising 6 digital goods 6 information processing 6 market segmentation 6 marketing campaigns 6 marketing research 6 organizational design 6 product management 6 prosocial behavior 6 sales strategy 6 search advertising 6 start-up 6 statistics 6 strategy 6 web technology 5 advertising campaigns 5 attitude change (psychology) 5 automation 5 brands 5 business models 5 casinos 5 comedy 5 complementarities 5 consumer choice 5 consumer search 5 contagion 5 correlated unobservables 5 economic competition 5 emerging markets 5 framing 5 human well-being 5 human-centered 5 information sharing 5 leadership 5 market structure 5 marketing management 5 media 5 memory 5 natural experiment 5 new products 5 sales compensation 5 self-regulation 5 social comparison 5 social influence 5 social interactions 5 supermarkets 5 time 5 time perception 5 well-being 4 C11 4 D03 4 advertising effectiveness 4 advertising effects 4 analytic models 4 attitude (psychology) 4 board member 4 brand choice 4 brand name products 4 business marketing 4 causal inference 4 choice deferral 4 choice satisfaction 4 communication strategy 4 compensation 4 competition (psychology) 4 conflict of interest 4 conjoint analysis 4 consumer engagement 4 consumer research 4 context effects 4 cultural differences and values 4 customer experience 4 customer experiences 4 deep learning 4 design 4 digital marketing and social media 4 discount prices 4 discrete games 4 distribution 4 elasticity (economics) 4 email marketing 4 emotion 4 employee benefits 4 estimation theory 4 field experiment 4 forecasting 4 friendship 4 government policy 4 growth strategy 4 health behavior 4 identity 4 influence 4 market positioning 4 mobile operating systems 4 optimism 4 organizational change 4 preferences 4 presidential elections 4 prices 4 privacy 4 randomized experiments 4 receptiveness 4 recommender systems 4 retail industry 4 retailing 4 search engines 4 selection 4 self-control 4 selling 4 shopping 4 social psychology 4 software 4 storytelling 4 supply & demand 4 television 4 treatment effects 4 uncertainty 4 variety 3 Bayesian estimation 3 D91 3 EDLP 3 EdgeRank 3 L81 3 Markov Chain Monte Carlo methods 3 PROMO 3 achievement 3 addiction 3 advertising as information 3 advertising media 3 affective forecasting 3 age 3 agency theory 3 ambivalence 3 behavioral economics 3 behavioral targeting 3 business growth 3 casino gaming and gambling 3 choice 3 cognitive psychology 3 communication in organizations 3 company culture 3 consulting 3 consumer attitude research 3 consumer behavior research 3 consumer education 3 consumer retail behavior studies 3 consumption (economics) 3 customer relations/retention 3 customer relationship management 3 customer retention 3 customer service 3 deception 3 decision making & psychology 3 decision theory 3 design thinking 3 disclosure 3 dynamic games 3 dynamics 3 econometric models 3 education 3 electronic commerce 3 emotions 3 empirical research 3 endogenous group formation 3 entrepreneurs 3 experience 3 experimental design 3 experimentation 3 explainability 3 externalities 3 failure 3 field-experiments 3 financial decision making 3 game theory 3 goal framing 3 goal pursuit 3 hiring 3 homophily theory (communication) 3 human behavior 3 hypothesis 3 image recognition 3 imperfect information 3 influencers 3 information 3 instrumental variables 3 interpersonal communication 3 judgment 3 judgment and decision making 3 liking 3 management 3 market analysis 3 marketing channels 3 marketing communication 3 mental simulation 3 mobile 3 mobile apps 3 monetization 3 monotone treatment response 3 monotone treatment selection 3 motor movements 3 multiattribute models 3 multiple equilibria 3 multiproduct firms 3 natural language processing 3 non-profit organizations 3 non-traditional 3 nonrandom targeting 3 online shopping 3 open data 3 open materials 3 peer effects 3 perceived risk 3 personality 3 pharmaceutical industry 3 physician prescription behavior 3 platform businesses 3 political advertising 3 political science 3 positioning 3 preregistered 3 price discrimination 3 product design 3 product development 3 product differentiation 3 product quality 3 programming language 3 promotions 3 public policy 3 pure mathematics 3 recency effects 3 regression discontinuity 3 reputation 3 responsible 3 restaurants 3 reversible jump algorithm 3 sales agents 3 sales force compensation 3 sales organization 3 search costs 3 selection models 3 self-concept 3 self-discrepancy 3 sensory perception 3 similarity 3 slots 3 social multiplier 3 source perceptions 3 stories 3 strategy implementation 3 subscription goods 3 substitution 3 sustainability 3 target marketing 3 teamwork 3 technological change 3 technology adoption 3 television advertising 3 trade-offs 3 value 3 willingness to pay 3 word of mouth 2 (performance) expectation 2 ACT-R model 2 B2B channel 2 B2C channel marketing 2 C25 2 C31 2 C33 2 C35 2 C61 2 D83 2 Dirichlet process mixture 2 Dirichlet process prior 2 Facebook 2 Indian rupee 2 L2 2 News Feed algorithm 2 Twitter 2 Wal-Mart 2 accounting 2 achieved status 2 action theory (psychology) 2 ad blocking 2 ad effect measurement 2 ad fraud 2 ad-skipping 2 addressable TV 2 admiration 2 advertising campaign 2 advertising channel friction 2 advertising frequency 2 advertising management 2 advertising strategy 2 advertising tailoring 2 affect (linguistics) 2 affect infusion 2 aggregate demand models 2 ambition 2 analytical work 2 apathy 2 archaeology 2 arousal transport hypothesis 2 assassination 2 assimilation and contrast 2 asymmetric dominance 2 asymmetric information 2 athletics 2 attitudes ambivalence 2 attraction effect 2 auction theory and applications 2 authenticity 2 banking industry 2 bargains 2 behavioral decision theory 2 behavioral finance 2 behavioral health and interventions 2 belief & doubt 2 beliefs 2 bias 2 biased beliefs 2 brand 2 brand identification 2 brand metrics 2 business history 2 business revenue 2 businesspeople 2 carryover effects 2 categorical perception 2 categorization (psychology) 2 chain stores 2 cheap talk 2 children 2 choice comparability 2 choice confidence 2 choice difficulty 2 choice overload 2 choice restriction 2 choice set size 2 choice-based conjoint analysis 2 cognition 2 collaboration 2 commitment 2 commitment (psychology) 2 community relations 2 comparison (psychology) 2 comparisons 2 competent 2 comprehension 2 compromise effect 2 concreteness 2 conflict 2 consensus 2 consensus (social sciences) 2 conspicuous consumption 2 constrained optimization 2 constraints 2 construal 2 construal level 2 construal level theory 2 consumer behaviour 2 consumer conviction 2 consumer credit 2 consumer fixed costs 2 consumer heterogeneity 2 consumer intent modeling 2 consumer marketing 2 consumer memory and advertising 2 consumer motivation 2 consumer package goods 2 consumer preferences research 2 consumer response 2 consumer welfare 2 content (measure theory) 2 content engineering 2 contest 2 contests 2 context dependence 2 contract design 2 control (psychology) 2 conversion funnel 2 corporate social responsibility 2 cost estimates 2 counter-terrorism 2 counterfactuals 2 crowdfunding 2 customer loyalty 2 customer preferences 2 customer relationship management (CRM) 2 customer services 2 customer values 2 customization 2 d72 2 decision conflict 2 decision order 2 decision-making 2 decision-making and behavioral economics 2 deferred decision 2 dehumanization 2 desired attitudes 2 developing countries 2 developing economy 2 diet 2 diffusion 2 digital distribution 2 digital platforms and economics 2 direct vote 2 disaster response 2 discount/coupon 2 discrete choice 2 discrete choice models 2 discrete-continuous demand 2 diversity 2 donation 2 dynamic self-regulation 2 dynamic testing 2 ease of retrieval 2 eating self-efficacy 2 economic demand 2 economic psychology 2 economics and econometrics 2 effective frequency of advertising 2 emotional intelligence 2 emotional response 2 empirical game 2 employee attitude 2 employee empowerment 2 entertainment industry 2 equilibrium 2 equilibrium analysis 2 evidence 2 expectancy 2 expectation (psychology) 2 expectations and experience 2 experimental behavioral economics studies 2 extremeness aversion 2 extremity 2 facial affect recording 2 fairness 2 false advertising 2 feedback effects 2 field (mathematics) 2 field research 2 financial accountability 2 financial constraints 2 fintech 2 food 2 food consumption 2 food labeling 2 freemium 2 functional magnetic resource imaging 2 fund raising 2 fundraising 2 gambling behavior 2 geography 2 goal progress 2 goal structure 2 goal success 2 goals 2 goodwill model 2 grocery industry 2 grocery shopping 2 group identification 2 group persuasion 2 health care 2 hedonics 2 hierarchical Bayes methods 2 hierarchical Bayesian estimation 2 history 2 hot hand 2 house brands 2 human-as-machine representations 2 idiosyncratic fit 2 implicit theories 2 implicit theories research 2 improving performance 2 in-flight purchases 2 in-store marketing 2 incentive 2 incentives 2 income 2 indulgence 2 information avoidance 2 information economics 2 information transmission 2 informative advertising 2 installed-base effects 2 intent-based recommendation 2 intentions 2 international business 2 international marketing 2 internet privacy 2 internet stores 2 interruption 2 invasion 2 investments 2 involvement 2 job applications 2 judgment and choice 2 knowledge accumulation 2 l10 2 law 2 limited consideration 2 logos (symbols) 2 long-term effects of ads 2 lose 2 love for variety 2 loyalty 2 m37 2 machine 2 management philosophy 2 market share 2 market strategy 2 market timing 2 marketing & psychology 2 marketing implementation 2 marketplaces 2 matching (statistics) 2 materialism 2 mathematical analysis 2 meaning 2 media economics 2 media influence and politics 2 memory model 2 memory-based model 2 mental representation 2 metaphor 2 microblogging 2 mindset 2 mindsets 2 misinformation 2 misinformation consequences 2 mobile app 2 mobile marketing 2 modality 2 modernization (social science) 2 money 2 monotone instrumental variables 2 morality 2 multi touch attribution 2 multialternative models 2 music consumption 2 native advertising 2 negativity bias 2 non-compliance 2 norms 2 online commerce 2 online streaming 2 open source 2 optimal distinctiveness 2 optimal sequential search 2 organizational management 2 paid content 2 paid-search 2 pandemic 2 partisan identity 2 path data 2 path-tracking data 2 payment 2 paywall 2 performance 2 personal finance 2 personalization 2 persuasion knowledge 2 philanthropy 2 polarization 2 political polarization 2 position effects 2 positioning (advertising) 2 positivity offset 2 power 2 preference construction 2 preference elicitation 2 preference expression modalities 2 preference uncertainty 2 preferential choice 2 presidential election 2 price 2 price promotion 2 price promotions 2 pricing policies 2 privacy policy 2 product introduction 2 product positioning 2 product ratings 2 product usage 2 productivity 2 promotion threshold 2 prosociality 2 prototypicality 2 psychological conflict 2 psychological literature 2 psychological ownership 2 psychological research 2 psychotherapist 2 public economics 2 public health 2 purchase likelihood 2 quantitative marketing 2 questions 2 randomization 2 randomized field experiments 2 real-time targeting 2 regression 2 repeat consumption delay 2 repeated advertising 2 replication 2 resource allocation 2 resource-based view 2 restaurant customers 2 restoration 2 revenue model 2 risk estimation and information processing 2 risky behavior mitigation 2 robots 2 sabotage 2 sales force management 2 sales forecasting 2 sales promotion 2 sales promotions 2 satisfaction 2 scaling globally 2 scepticism 2 search engine 2 self concept 2 self discrepancy 2 self regulation 2 self-affirmation 2 self-evaluation 2 self-expression 2 self-perception 2 self-protection strategy 2 self-protective behavior 2 selfcontrol 2 self‐protecting cognitions 2 service enhancements 2 service failure 2 skepticism 2 skin conductance recording 2 sleep 2 small business 2 social change 2 social consensus 2 social effects 2 social good 2 social interaction 2 social perception 2 social responsibility of business 2 sociology 2 south africa 2 spacing effect 2 speech 2 spillovers 2 sports competitions 2 sports economics 2 standard deviations 2 start-ups 2 statistical analysis 2 statistical correlation 2 strategic planning 2 sub-goal 2 subjective wealth 2 success 2 supply-side economics 2 systems 2 targeted advertising 2 targeted offers 2 targeted promotions 2 targeting 2 taste 2 temporal comparison 2 temporal spacing 2 temporary standing 2 time-based pricing 2 transfer learning 2 trust 2 two-sided platforms 2 uncertainty reduction 2 valence asymmetry 2 valuation 2 value (mathematics) 2 value perception 2 venture capital 2 video 2 video games 2 visual perspective 2 vividness 2 wanting 2 warm 2 weighting bias 2 win 2 women 2 world wide web 1 (psychology) 1 2000 1 2004 1 2016 1 A/B/N testing 1 A/B/n testing 1 AI chatbot 1 American Marketing Association 1 B2B 1 Bayesian analysis 1 Bertrand supertraps 1 Bob Joss 1 C26 1 COVID-19 1 COVID-19 pandemic 1 Case Method and Specialist Management Disciplines 1 Covid-19 1 Desert Storm 1 Dirichlet principle 1 ERP 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 FMRI 1 Ferrari 1 GAI 1 GDPR 1 General Data Protection Regulation 1 Gies College of Business 1 Graduate School of Business 1 Gulf War 1 Hispanic 1 Home Shopping Network 1 Huntington's disease 1 Indiegogo 1 Initial Public Offering (IPO) 1 Internet of Things 1 Iraq 1 Israel 1 K12 1 K24 1 L11 1 L12 1 L16 1 L51 1 L82 1 L86 1 L88 1 LEED (Leadership in Energy and Environmental Design); Knight Management Center 1 LLM reasoning 1 LLM-generated explanations 1 M31 marketing 1 M37 advertising 1 MOOC 1 Markov chain Monte Carlo 1 Markov perfect equilibrium 1 Markov-perfect equilibrium 1 Microsoft 1 Montessori 1 OEM 1 OEM (original equipment manufacturer) 1 Paul D. Converse Award 1 Portugal 1 SaaS 1 SaaS (software as a service) 1 Salesforce 1 Shapley values 1 Skype 1 Stanford 1 Stevia 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Technology Acceptance Model 1 Thumbtack 1 Ticketmaster 1 United States presidential election 1 University of Illinois 1 VAR (value-added reseller) 1 VARs 1 VARs (value-added resellers) 1 Walmart 1 access to knowledge movement 1 accessibility 1 accounting procedures 1 accumbens 1 acquisitions 1 action 1 ad blockers 1 ad impressions 1 adolescents 1 advanced bandit algorithms research 1 advanced causal inference techniques 1 advertisers 1 advertising and media 1 advertising persuasion 1 advertising, ad impressions, branding, complements, television 1 affect 1 affect/emotions/mood 1 affiliation (psychology) 1 african americans 1 aggregate demand 1 airlines 1 algorithmic marketing 1 algorithms numerical analysis 1 anatomy of funny 1 animation speed 1 anthropology 1 app monetization 1 apparel 1 application data management 1 applied psychology 1 argument quantity 1 aspirant 1 association (psychology) 1 attack ads 1 attention effects 1 attitude extremity 1 attitude sharing 1 attitude-behavior consistency 1 attraction 1 attribute 1 attributions 1 augmentation 1 autobiographical narratives 1 automated bidding 1 automaticity 1 automation technology 1 autonomy 1 aversion 1 avoidance (psychology) 1 b2b 1 baby 1 banking 1 bargaining 1 beauty 1 belief 1 bidding 1 big data 1 biology 1 biosimilar agent 1 black business owners 1 body composition 1 book sales & prices 1 bootstrap 1 bootstrapping 1 borderlands 1 boundary value problems 1 brain 1 brand and product relationship 1 brand equity 1 brand evaluation 1 brand image 1 brand mobility 1 branding (marketing) 1 branding - global and local brands 1 brands and branding 1 breakthrough innovation 1 budget allocation 1 building a sales force 1 business development 1 business disruptions 1 business law and ethics 1 business networks 1 business research 1 business to business marketing 1 business to consumer 1 business training 1 candidate choice 1 car dealership 1 cartography 1 carving 1 case-related marketing 1 casino hotels 1 change management 1 channel 1 channel selling 1 choice set heterogeneity 1 choice-based conjoint survey 1 cigars 1 civil service 1 clarity 1 climate 1 climate change policy and economics 1 coalitions 1 cognitive ability 1 cognitive consistency 1 cognitive dissonance 1 collections 1 collectors & collecting 1 commerce 1 commercial products 1 commission 1 common value auction 1 communication & psychology 1 communication media 1 communication methodology 1 communications 1 community-based organizations 1 comparative studies 1 compassion 1 compatibility 1 competence (human resources) 1 competitions 1 competitive analysis 1 competitor analysis 1 complements 1 complex network analysis techniques 1 comprimise (ethics) 1 computational advertising 1 computational modeling 1 computer industry 1 computer security 1 computer software 1 computer software industry 1 computer vision 1 conceptual framework 1 concession 1 confidence 1 conflict (psychology) 1 conflict management 1 conflicts of interest 1 conformity 1 consumer deception 1 consumer finances 1 consumer goals 1 consumer information 1 consumer intent prediction 1 consumer markets 1 consumer packaged goods 1 consumer privacy 1 consumer products industry 1 consumer sophistication 1 consumer well-being More