763 Stanford GSB Faculty Publications

459 Articles 155 Working Papers 145 Cases 4 Books

147 Jennifer Aaker 68 Zakary Tormala 59 Harikesh Nair 51 Baba Shiv 49 Itamar Simonson 47 S. Wheeler 43 Sridhar Narayanan 40 James Lattin 35 Jonathan Levav 34 Szu-chi Huang 33 Wesley Hartmann 32 Navdeep Sahni 29 V Srinivasan 22 David Montgomery 21 Naomi Bagdonas 16 Stephan Seiler 15 Pedro Gardete 12 Mark Leslie 12 Michaela Draganska 10 Stephanie Tully 9 Monic Sun 9 Uzma Khan 8 Bart Bronnenberg 6 Stephen Anderson-Macdonald 6 Yu Ding 5 Connor Diemand-Yauman 5 Kirk Bowman 5 Peter Levine 5 Yuyan Wang 4 Debra Schifrin 4 Fei-Fei Li 4 Samuel Goldberg 4 Sonya Grier 4 Wasim Azhar 4 Yewon Kim 3 Ada Aka 3 Kwabena Donkor 2 Allan Thygesen 2 Nicholas Bloom 2 Russell Siegelman 2 Warren Hausman 1 Amir Goldberg 1 Brian Lowery 1 Carole Robin 1 Dale Miller 1 David Hornik 1 Glenn Carroll 1 Gloria Lee 1 J Harrison 1 Jesper Sørensen 1 Joshua Rauh 1 Kristin Laurin 1 Leo Linbeck 1 Paul Brest 1 Peter Reiss 1 Tom Bedecarre 1 V. Viard More

8 Organizational Behavior 4 Economics 1 Finance 1 Political Economy

57 Journal of Marketing Research 56 Journal of Consumer Research 41 Marketing Science 34 Journal of Consumer Psychology 29 Management Science 27 Quantitative Marketing and Economics 25 Journal of Experimental Social Psychology 24 Journal of Personality and Social Psychology 14 Personality and Social Psychology Bulletin 13 Psychological Science 11 Marketing Letters 9 Journal of Marketing 7 Journal of the Association for Consumer Research 6 Organizational Behavior and Human Decision Processes 6 Proceedings of the National Academy of Sciences 5 Current Opinion in Psychology 4 Emotion 4 Harvard Business Review 4 Journal of Behavioral Decision Making 4 Social Psychological and Personality Science 4 The American Economic Review 4 The Review of Economic Studies 3 Journal of Experimental Psychology: General 3 Scientific Reports 2 American Economic Journal: Economic Policy 2 Annual Review of Psychology 2 Appetite 2 Applied Health Economics and Health Policy 2 Consumer Psychology Review 2 European Journal of Marketing 2 International Journal of Research in Marketing 2 Journal of Business Ethics 2 Journal of Clinical and Translational Science 2 Journal of Product Innovation Management 2 Journal of Public Policy & Marketing 2 Journal of Research in Personality 2 London Business School Review 2 Long Range Planning 2 Motivation Science 2 Nature 2 Pacific Economic Review 2 Personality and Social Psychology Review 2 Social and Personality Psychology Compass 2 The Patient - Patient-Centered Outcomes Research 2 The Service Industries Journal 1 Academy of Management Learning and Education 1 Asia Pacific Journal of Management 1 California Management Review 1 Cerebral Cortex 1 Cognition 1 Cognitive Brain Research 1 IIMB Management Review 1 Journal of Cross-Cultural Psychology 1 Journal of Economics & Management Strategy 1 Journal of Experimental Psychology: Learning, Memory, and Cognition 1 Journal of Law, Economics, and Organization 1 Journal of Marketing Behavior 1 Journal of Mechanical Design 1 Journal of Operations Management 1 Marketeer: Marketing, Comunicacao, e Vendas 1 PLOS One 1 PNAS Nexus 1 Psychological Bulletin 1 Psychological Review 1 Review of Industrial Organization 1 Social Cognition 1 Social Influence 1 The Journal of Positive Psychology More

78 marketing 47 advertising 40 entrepreneurship 37 consumer behavior 28 marketing strategy 26 consumer preferences 26 persuasion 25 field experiments 24 attitudes 22 decision making 16 social media 16 strategy and general management 14 internet marketing 14 pricing 14 psychology 12 M31 12 artificial intelligence 12 consumer psychology 12 economics 12 happiness 12 online advertising 11 attitude certainty 11 humor 11 user-generated content 10 business 10 consumers 10 econometrics 10 health 10 internet 10 machine learning 10 motivation 10 sales management 10 technology 9 advocacy 9 internet advertising 9 learning 9 market research 8 attitude strength 8 causal effects 8 competition 8 consumer goods 8 e-commerce 8 endogeneity 8 ethics 8 industrial organization 8 social networks 7 D12 7 brand management 7 communication 7 competitive strategy 7 consumer attitudes 7 framing 7 goal (psychology) 7 homophily 7 innovation 7 motivation (psychology) 7 organizational behavior 7 persuasion (psychology) 7 platforms 7 sales 6 M37 6 advertising content 6 attitude change 6 behavior 6 branding 6 certainty 6 choice (psychology) 6 competitive advantage 6 consumer market behavior and pricing 6 culture 6 customer acquisition 6 digital advertising 6 digital goods 6 information processing 6 marketing research 6 mathematics 6 microeconomics 6 politics 6 product management 6 prosocial behavior 6 retail 6 search advertising 6 social influence 6 time perception 6 well-being 5 attitude change (psychology) 5 automation 5 casinos 5 causal inference 5 complementarities 5 computer science 5 consumer behavior in brand consumption and identification 5 consumer choice 5 consumer search 5 contagion 5 context effects 5 correlated unobservables 5 customer satisfaction 5 economic competition 5 emerging markets 5 field experiment 5 human well-being 5 human-centered 5 information sharing 5 market segmentation 5 market structure 5 memory 5 natural experiment 5 new products 5 receptiveness 5 sales compensation 5 self-regulation 5 social comparison 5 social interactions 5 start-up 5 strategy 5 supermarkets 5 time 4 C11 4 D03 4 D83 4 L81 4 advertising campaigns 4 advertising effectiveness 4 advertising effects 4 analytic models 4 attitude (psychology) 4 board member 4 brand choice 4 brand name products 4 brands 4 business models 4 choice 4 choice deferral 4 choice satisfaction 4 comedy 4 communication strategy 4 compensation 4 competition (psychology) 4 conflict of interest 4 conjoint analysis 4 consumer engagement 4 consumer research 4 deep learning 4 discount prices 4 discrete games 4 elasticity (economics) 4 email marketing 4 emotion 4 estimation theory 4 financial decision making 4 forecasting 4 friendship 4 goals 4 government policy 4 growth strategy 4 health behavior 4 identity 4 imperfect information 4 influence 4 judgment 4 leadership 4 liking 4 market positioning 4 marketing campaigns 4 marketing management 4 mobile operating systems 4 monetization 4 optimism 4 organizational change 4 preferences 4 presidential elections 4 prices 4 privacy 4 product quality 4 psychological ownership 4 public policy 4 randomized experiments 4 recommender systems 4 retailing 4 sales strategy 4 search costs 4 search engines 4 selection 4 self-control 4 selling 4 shopping 4 source perceptions 4 statistics 4 substitution 4 supply & demand 4 trade-offs 4 treatment effects 4 uncertainty 4 variety 4 web technology 4 willingness to pay 3 Bayesian estimation 3 C61 3 D91 3 EDLP 3 EdgeRank 3 Markov Chain Monte Carlo methods 3 PROMO 3 achievement 3 addiction 3 advertising as information 3 affective forecasting 3 age 3 agency theory 3 ambivalence 3 authenticity 3 behavioral decision theory 3 behavioral economics 3 behavioral targeting 3 bias 3 business marketing 3 casino gaming and gambling 3 cognitive psychology 3 consumer attitude research 3 consumer behavior research 3 consumer education 3 consumption (economics) 3 customer relations/retention 3 customer relationship management 3 deception 3 decision making & psychology 3 decision theory 3 digital marketing and social media 3 disclosure 3 distribution 3 dynamic games 3 dynamics 3 econometric models 3 education 3 electronic commerce 3 emotions 3 empirical research 3 endogenous group formation 3 entrepreneurs 3 experience 3 experimentation 3 explainability 3 externalities 3 failure 3 field-experiments 3 food 3 game theory 3 goal framing 3 goal pursuit 3 hiring 3 homophily theory (communication) 3 human behavior 3 hypothesis 3 image recognition 3 influencers 3 information 3 instrumental variables 3 interpersonal communication 3 judgment and decision making 3 market analysis 3 marketing communication 3 media 3 mental simulation 3 mobile 3 monotone treatment response 3 monotone treatment selection 3 motor movements 3 multiattribute models 3 multiple equilibria 3 multiproduct firms 3 natural language processing 3 non-profit organizations 3 nonrandom targeting 3 online shopping 3 open data 3 open materials 3 organizational design 3 peer effects 3 perceived risk 3 pharmaceutical industry 3 physician prescription behavior 3 platform businesses 3 political advertising 3 positioning 3 preregistered 3 price discrimination 3 product development 3 promotions 3 recency effects 3 regression discontinuity 3 reputation 3 responsible 3 restaurants 3 reversible jump algorithm 3 sales agents 3 sales force compensation 3 sales organization 3 selection models 3 self-concept 3 self-discrepancy 3 sensory perception 3 similarity 3 slots 3 social multiplier 3 social psychology 3 software 3 storytelling 3 strategy implementation 3 subscription goods 3 sustainability 3 target marketing 3 technological change 3 technology adoption 3 television 3 television advertising 3 value 3 video games 3 word of mouth 2 (performance) expectation 2 ACT-R model 2 B2B channel 2 B2C channel marketing 2 C25 2 C31 2 C33 2 C35 2 Dirichlet process mixture 2 Dirichlet process prior 2 Facebook 2 Indian rupee 2 K24 2 L2 2 L51 2 L86 2 L88 2 M31 marketing 2 M37 advertising 2 News Feed algorithm 2 Wal-Mart 2 achieved status 2 action theory (psychology) 2 ad blocking 2 ad effect measurement 2 ad fraud 2 ad-skipping 2 addressable TV 2 admiration 2 advertising and media 2 advertising channel friction 2 advertising frequency 2 advertising management 2 advertising media 2 advertising strategy 2 advertising tailoring 2 affect (linguistics) 2 affect infusion 2 aggregate demand models 2 ambition 2 analytical work 2 apathy 2 arousal transport hypothesis 2 assassination 2 assimilation and contrast 2 asymmetric dominance 2 asymmetric information 2 attitudes ambivalence 2 attraction effect 2 attribute 2 banking industry 2 bargains 2 beauty 2 behavioral finance 2 belief 2 belief & doubt 2 beliefs 2 biased beliefs 2 brand 2 brand identification 2 brand metrics 2 business history 2 business networks 2 businesspeople 2 carryover effects 2 categorical perception 2 categorization (psychology) 2 chain stores 2 cheap talk 2 children 2 choice comparability 2 choice confidence 2 choice difficulty 2 choice overload 2 choice restriction 2 choice set size 2 choice-based conjoint analysis 2 cognition 2 collaboration 2 collections 2 commitment 2 commitment (psychology) 2 communication in organizations 2 company culture 2 comparison (psychology) 2 comparisons 2 competent 2 compromise effect 2 computer software 2 concreteness 2 consensus 2 consensus (social sciences) 2 conspicuous consumption 2 constraints 2 construal 2 construal level 2 construal level theory 2 consulting 2 consumer behaviour 2 consumer conviction 2 consumer credit 2 consumer finances 2 consumer fixed costs 2 consumer heterogeneity 2 consumer intent modeling 2 consumer memory and advertising 2 consumer motivation 2 consumer package goods 2 consumer preferences research 2 consumer response 2 consumer retail behavior studies 2 consumer welfare 2 consumer well-being 2 content (measure theory) 2 content engineering 2 contest 2 contests 2 context dependence 2 contract design 2 control (psychology) 2 conversion funnel 2 corporate social responsibility 2 cost estimates 2 counter-terrorism 2 counterfactuals 2 crowdfunding 2 cultural differences and values 2 customer experience 2 customer experiences 2 customer loyalty 2 customer preferences 2 customer retention 2 customer services 2 customer values 2 customization 2 cyber law 2 d72 2 debt 2 decision conflict 2 decision difficulty 2 decision order 2 decision-making 2 deferred decision 2 dehumanization 2 design 2 design thinking 2 desired attitudes 2 developing countries 2 developing economy 2 diet 2 diffusion 2 digital distribution 2 digitization 2 direct vote 2 disaster response 2 discount/coupon 2 discrete choice 2 discrete-continuous demand 2 diversity 2 dominance 2 donation 2 dynamic demand estimation 2 dynamic self-regulation 2 dynamic testing 2 ease of retrieval 2 eating self-efficacy 2 economic demand 2 economic psychology 2 economics and econometrics 2 economics of regulation 2 effective frequency of advertising 2 emotional intelligence 2 emotional response 2 empirical game 2 employee benefits 2 entertainment industry 2 equilibrium analysis 2 evidence 2 expectancy 2 expectation (psychology) 2 expectations and experience 2 experimental behavioral economics studies 2 experimental design 2 extremeness aversion 2 extremity 2 facial affect recording 2 fairness 2 false advertising 2 feedback effects 2 field (mathematics) 2 field research 2 financial accountability 2 financial bailouts 2 financial constraints 2 fintech 2 food consumption 2 food labeling 2 freemium 2 functional magnetic resource imaging 2 fund raising 2 gambling behavior 2 goal progress 2 goal structure 2 goal success 2 goodwill model 2 government benefits 2 grocery industry 2 grocery shopping 2 group identification 2 group persuasion 2 health care 2 hedonics 2 hierarchical Bayes methods 2 hierarchical Bayesian estimation 2 hot hand 2 house brands 2 human-as-machine representations 2 idiosyncratic fit 2 implicit theories 2 implicit theories research 2 improving performance 2 in-flight purchases 2 in-store marketing 2 incentive 2 incentives 2 income 2 indulgence 2 industry studies: services: government Policy 2 information and internet services 2 information and knowledge 2 information avoidance 2 information economics 2 information transmission 2 informative advertising 2 installed-base effects 2 intent-based recommendation 2 intentions 2 international business 2 internet privacy 2 internet stores 2 interruption 2 invasion 2 investments 2 involvement 2 job applications 2 judgment and choice 2 justification 2 knowledge accumulation 2 l10 2 law 2 limited consideration 2 logos (symbols) 2 long-term effects of ads 2 lose 2 love for variety 2 loyalty 2 m37 2 machine 2 management 2 management philosophy 2 market share 2 market strategy 2 market timing 2 marketing & psychology 2 marketing channels 2 marketing implementation 2 marketing tactics 2 marketplaces 2 matching (statistics) 2 materialism 2 mathematical analysis 2 meaning 2 media economics 2 memory model 2 memory-based model 2 mental accounting 2 mental representation 2 metaphor 2 microblogging 2 mindset 2 mindsets 2 misinformation 2 misinformation consequences 2 mobile app 2 mobile marketing 2 modality 2 modernization (social science) 2 money 2 monotone instrumental variables 2 morality 2 multi touch attribution 2 multialternative models 2 music consumption 2 native advertising 2 negativity bias 2 non-compliance 2 non-traditional 2 norms 2 number of alternatives 2 online commerce 2 online streaming 2 open source 2 openness 2 optimal distinctiveness 2 optimal sequential search 2 organizational management 2 paid content 2 paid-search 2 pandemic 2 partisan identity 2 path data 2 path-tracking data 2 payment 2 paywall 2 performance 2 personality 2 personalization 2 persuasion knowledge 2 polarization 2 political polarization 2 political science 2 position effects 2 positioning (advertising) 2 positivity offset 2 power 2 preference construction 2 preference elicitation 2 preference expression modalities 2 preference uncertainty 2 preferential choice 2 presidential election 2 price 2 price cutting 2 price promotion 2 price promotions 2 pricing policies 2 privacy policy 2 product design 2 product differentiation 2 product ratings 2 product usage 2 productivity 2 prominence 2 promotion threshold 2 prosociality 2 prototypicality 2 psychological conflict 2 psychological literature 2 psychological research 2 public economics 2 public health 2 purchase likelihood 2 pure mathematics 2 quantitative marketing 2 questions 2 randomization 2 randomized field experiments 2 real-time targeting 2 relative strength index (securities) 2 repeat consumption delay 2 repeated advertising 2 replication 2 resource allocation 2 resource-based view 2 restaurant customers 2 restoration 2 retail industry 2 revenue model 2 reversals (accounting) 2 risk estimation and information processing 2 risk management in business 2 risky behavior mitigation 2 robots 2 sabotage 2 sales force management 2 sales forecasting 2 sales promotion 2 satisfaction 2 scaling globally 2 scepticism 2 search 2 search engine 2 self concept 2 self discrepancy 2 self regulation 2 self-affirmation 2 self-evaluation 2 self-expression 2 self-perception 2 self-protection strategy 2 self-protective behavior 2 selfcontrol 2 self‐protecting cognitions 2 service enhancements 2 service failure 2 skepticism 2 skin conductance recording 2 sleep 2 small business 2 social change 2 social consensus 2 social effects 2 social interaction 2 social perception 2 social responsibility of business 2 south africa 2 spacing effect 2 speech 2 spillovers 2 sports competitions 2 sports economics 2 standard deviations 2 statistical analysis 2 statistical correlation 2 stockpiling 2 storable goods 2 strategic planning 2 sub-goal 2 subjective wealth 2 success 2 supply-side economics 2 systems 2 targeted advertising 2 targeted offers 2 targeted promotions 2 targeting 2 taste 2 teamwork 2 temporal comparison 2 temporal spacing 2 temporary standing 2 thoughtfulness 2 time-based pricing 2 tipping point 2 transfer learning 2 trust 2 two-sided platforms 2 unawareness 2 uncertainty reduction 2 valence asymmetry 2 value perception 2 venture capital 2 virtual goods 2 visual perspective 2 vividness 2 wanting 2 warm 2 weighting bias 2 win 2 women 1 (psychology) 1 2000 1 2004 1 2016 1 A/B/N testing 1 A/B/n testing 1 AI chatbot 1 American Marketing Association 1 B2B 1 Bayesian analysis 1 Bertrand supertraps 1 Bob Joss 1 C26 1 COVID-19 1 COVID-19 pandemic 1 Case Method and Specialist Management Disciplines 1 Covid-19 1 Desert Storm 1 Dirichlet principle 1 ERP 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 FMRI 1 GAI 1 GDPR 1 General Data Protection Regulation 1 Gies College of Business 1 Graduate School of Business 1 Gulf War 1 Hispanic 1 Huntington's disease 1 Internet of Things 1 Iraq 1 Israel 1 K12 1 L11 1 L12 1 L16 1 L82 1 LEED (Leadership in Energy and Environmental Design); Knight Management Center 1 LLM reasoning 1 LLM-generated explanations 1 MOOC 1 Markov chain Monte Carlo 1 Markov perfect equilibrium 1 Markov-perfect equilibrium 1 Microsoft 1 Montessori 1 OEM 1 OEM (original equipment manufacturer) 1 Paul D. Converse Award 1 Portugal 1 SaaS 1 SaaS (software as a service) 1 Shapley values 1 Skype 1 Stanford 1 Stevia 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Technology Acceptance Model 1 Ticketmaster 1 Twitter 1 United States presidential election 1 University of Illinois 1 VAR (value-added reseller) 1 VARs 1 VARs (value-added resellers) 1 Walmart 1 access to knowledge movement 1 accessibility 1 accounting 1 accounting procedures 1 accumbens 1 acquisitions 1 action 1 ad blockers 1 ad impressions 1 adolescents 1 advertising campaign 1 advertising persuasion 1 advertising, ad impressions, branding, complements, television 1 affect 1 affect/emotions/mood 1 affiliation (psychology) 1 african americans 1 aggregate demand 1 airlines 1 algorithmic marketing 1 algorithms numerical analysis 1 anatomy of funny 1 animation speed 1 app monetization 1 application data management 1 applied psychology 1 argument quantity 1 aspirant 1 association (psychology) 1 attack ads 1 attention effects 1 attitude extremity 1 attitude sharing 1 attitude-behavior consistency 1 attraction 1 attributions 1 auction theory and applications 1 augmentation 1 automated bidding 1 automaticity 1 automation technology 1 autonomy 1 aversion 1 avoidance (psychology) 1 b2b 1 baby 1 banking 1 bargaining 1 behavioral health and interventions 1 bidding 1 big data 1 biosimilar agent 1 black business owners 1 body composition 1 book sales & prices 1 bootstrap 1 bootstrapping 1 borderlands 1 boundary value problems 1 brain 1 brand and product relationship 1 brand equity 1 brand evaluation 1 brand image 1 brand mobility 1 branding (marketing) 1 branding - global and local brands 1 brands and branding 1 breakthrough innovation 1 budget allocation 1 building a sales force 1 business development 1 business disruptions 1 business growth 1 business research 1 business revenue 1 business to business marketing 1 business to consumer 1 business training 1 candidate choice 1 car dealership 1 cartography 1 case-related marketing 1 casino hotels 1 change management 1 choice set heterogeneity 1 choice-based conjoint survey 1 cigars 1 civil service 1 clarity 1 climate 1 climate change policy and economics 1 coalitions 1 cognitive ability 1 cognitive consistency 1 cognitive dissonance 1 collectors & collecting 1 commercial products 1 commission 1 communication & psychology 1 communication media 1 communication methodology 1 communications 1 community-based organizations 1 comparative studies 1 compassion 1 compatibility 1 competitions 1 complements 1 complex network analysis techniques 1 comprehension 1 comprimise (ethics) 1 computational advertising 1 computational modeling 1 computer industry 1 computer security 1 computer software industry 1 computer vision 1 concession 1 confidence 1 conflict 1 conflict (psychology) 1 conflict management 1 conflicts of interest 1 conformity 1 constrained optimization 1 consumer deception 1 consumer goals 1 consumer information 1 consumer intent prediction 1 consumer marketing 1 consumer markets 1 consumer packaged goods 1 consumer privacy 1 consumer sophistication 1 consumers' reviews 1 consumption (economics) & psychology 1 contagion (social psychology) 1 content analysis 1 context effects (psychology) 1 contingent valuation 1 contracts 1 control 1 core competency 1 corporate image 1 corporate intrapreneurship 1 corporate profits 1 corporate sponsors 1 correctness 1 cost effectiveness 1 counterfactual thinking 1 counterfactuals (logic) 1 creative goods 1 creativity 1 crisis management 1 critical thinking 1 cross-country analysis 1 cross-cultural research 1 cross-market bundling 1 crowdsourcing 1 culture -- psychological aspects 1 currency reform 1 customer and client analysis More