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Miniature of Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
  • GSB Authors: Itamar Simonson
  • Date: 2007-11-02
  • Publication Type: Working Papers
Miniature of Customer Compliance with Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations
Customer Compliance with Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations
  • GSB Authors: Itamar Simonson
  • Date: 2007-04-01
  • Publication Type: Working Papers
Miniature of The Influence of Product Variety on Brand Perception and Choice
The Influence of Product Variety on Brand Perception and Choice
  • GSB Authors: Itamar Simonson | Michaela Draganska
  • Date: 2006-06-14
  • Publication Type: Working Papers
Miniature of Searching for a Mate: Theory and Experimental Evidence
Searching for a Mate: Theory and Experimental Evidence
  • GSB Authors: Itamar Simonson
  • Date: 2005-03-28
  • Publication Type: Working Papers
Miniature of The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience
  • GSB Authors: Itamar Simonson
  • Date: 2005-03-28
  • Publication Type: Working Papers
Miniature of In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice
In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice
  • GSB Authors: Itamar Simonson
  • Date: 2005-03-28
  • Publication Type: Working Papers
Miniature of Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
  • GSB Authors: Itamar Simonson
  • Date: 2005-01-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Racial Preferences in Mate Selection: Evidence from a Speed Dating Experiment
Racial Preferences in Mate Selection: Evidence from a Speed Dating Experiment
  • GSB Authors: Itamar Simonson
  • Date: 2004-11-01
  • Publication Type: Working Papers
Miniature of The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
  • GSB Authors: Itamar Simonson
  • Date: 2004-01-02
  • Publication Type: Working Papers
Miniature of The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
  • GSB Authors: Itamar Simonson
  • Date: 2003-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Anchoring Effects on Consumers' Willingness-To-Pay and Willingness-To-Accept
Anchoring Effects on Consumers' Willingness-To-Pay and Willingness-To-Accept
  • GSB Authors: Itamar Simonson
  • Date: 2003-10-01
  • Publication Type: Working Papers
Miniature of Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
  • GSB Authors: Itamar Simonson
  • Date: 2003-03-01
  • Publication Type: Working Papers
Miniature of The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic
The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic
  • GSB Authors: Itamar Simonson
  • Date: 2003-03-01
  • Publication Type: Working Papers
Miniature of Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice
Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice
  • GSB Authors: Itamar Simonson
  • Date: 2003-02-01
  • Publication Type: Working Papers
Miniature of Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards
  • GSB Authors: Itamar Simonson
  • Date: 2001-01-01
  • Publication Type: Working Papers
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40 Marketing

7 decision making 6 consumer preferences 4 consumer behavior 3 marketing research 2 behavioral decision theory 2 choice 2 choice (psychology) 2 choice deferral 2 consumer choice 2 consumer psychology 2 context effects 2 context effects (psychology) 2 judgment 2 marketing 2 psychology 2 trade-offs 1 advertising 1 argument 1 asymmetric dominance 1 attraction 1 attraction effect 1 aversion 1 bargains 1 behavioral economics 1 bidding 1 brand choice 1 business 1 choice overload 1 choice set size 1 collections 1 collectors & collecting 1 comparative studies 1 comparisons 1 compromise effect 1 consumer attitude research 1 consumer behavior in brand consumption and identification 1 consumer behavior research 1 consumer behaviour 1 consumer market behavior and pricing 1 consumer retail behavior studies 1 consumers' reviews 1 context dependence 1 contingent valuation 1 control 1 criticism 1 customization 1 decision conflict 1 decision order 1 decision theory 1 deferred decision 1 desirability 1 direction of effects 1 econometrics 1 economic psychology 1 economics 1 empirical research 1 evaluation methodology 1 experience 1 extremeness aversion 1 feasibility 1 habit 1 hedonic and experiential consumption 1 hedonistic consumption 1 idiosyncratic fit 1 judgment and choice 1 justification 1 kale 1 market positioning 1 market segmentation 1 market strategy 1 marketing management 1 marketing strategy 1 marketing tactics 1 meta‐cognition and metacognitive experience 1 methods 1 microeconomics 1 moderation 1 motivation 1 multialternative models 1 online comments 1 performance evaluation 1 personal belongings 1 personal property 1 personality 1 persuasion knowledge 1 positive psychology 1 preference construction 1 preference uncertainty 1 preferences 1 preferential choice 1 price–quality tradeoffs 1 product differentiation 1 product positioning 1 psychological literature 1 purchase likelihood 1 quality cues 1 quality perceptions 1 reference and choice 1 reference price 1 replication 1 replication (experimental design) 1 research 1 self-discrepancy 1 sensory experience 1 sentiment analysis 1 shopping 1 similarity 1 similarity (psychology) 1 situation ethics 1 social context 1 social dominance 1 social media 1 substitution 1 symmetric dominance 1 target marketing 1 tipping point 1 upscaling effect 1 user-generated content 1 value added (marketing) 1 value perception 1 variety