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Miniature of Elaboration and Attitude Strength: The New Meta-Cognitive Perspective
Elaboration and Attitude Strength: The New Meta-Cognitive Perspective
  • GSB Authors: Zakary Tormala
  • Date: 2014-01-05
  • Publication Type: Articles
  • Publication: Social and Personality Psychology Compass
Miniature of Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal
Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal
  • GSB Authors: Zakary Tormala
  • Date: 2013-09-13
  • Publication Type: Articles
  • Publication: Social Psychological and Personality Science
Miniature of Motivated Reflection on Attitude-Inconsistent Information: An Exploration of the Role of Fear of Invalidity in Self-Persuasion
Motivated Reflection on Attitude-Inconsistent Information: An Exploration of the Role of Fear of Invalidity in Self-Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2013-08-01
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of The Malleable Influence of Social Consensus on Attitude Certainty
The Malleable Influence of Social Consensus on Attitude Certainty
  • GSB Authors: Zakary Tormala
  • Date: 2013-07-15
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
  • GSB Authors: Zakary Tormala
  • Date: 2013-07-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy
Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy
  • GSB Authors: Zakary Tormala
  • Date: 2013-06-24
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of When Contradictions Foster Persuasion: An Attributional Perspective
When Contradictions Foster Persuasion: An Attributional Perspective
  • GSB Authors: Zakary Tormala
  • Date: 2013-01-16
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
  • GSB Authors: Zakary Tormala
  • Date: 2011-11-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Inviting Questions
Inviting Questions
  • GSB Authors: Uzma Khan | Zakary Tormala
  • Date: 2011-09-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective
Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective
  • GSB Authors: Zakary Tormala
  • Date: 2011-07-06
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of Mediation Analysis in Social Psychology: Current Practices and New Recommendations
Mediation Analysis in Social Psychology: Current Practices and New Recommendations
  • GSB Authors: Zakary Tormala
  • Date: 2011-06-01
  • Publication Type: Articles
  • Publication: Social and Personality Psychology Compass
Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
  • GSB Authors: Baba Shiv | Zakary Tormala
  • Date: 2011-05-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Does Fast or Slow Evaluation Foster Greater Certainty?
Does Fast or Slow Evaluation Foster Greater Certainty?
  • GSB Authors: Zakary Tormala
  • Date: 2011-02-09
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of A Self-Validation Perspective on the Mere Thought Effect
A Self-Validation Perspective on the Mere Thought Effect
  • GSB Authors: Zakary Tormala
  • Date: 2010-12-09
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Counterfactual Potency
Counterfactual Potency
  • GSB Authors: Zakary Tormala
  • Date: 2010-11-29
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Perceiving Stability as a Means to Attitude Certainty: The Role of Implicit Theories of Attitudes
Perceiving Stability as a Means to Attitude Certainty: The Role of Implicit Theories of Attitudes
  • GSB Authors: Zakary Tormala
  • Date: 2010-08-03
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Tell Me More: The Effects of Expressed Interest on Receptiveness During Dialog
Tell Me More: The Effects of Expressed Interest on Receptiveness During Dialog
  • GSB Authors: Zakary Tormala
  • Date: 2010-04-30
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
  • GSB Authors: Zakary Tormala
  • Date: 2010-04-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Think Versus "Feel" Framing Effects in Persuasion
Think Versus "Feel" Framing Effects in Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2010-04-02
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of The Effects of Regulatory Depletion on Attitude Certainty
The Effects of Regulatory Depletion on Attitude Certainty
  • GSB Authors: Zakary Tormala
  • Date: 2010-01-06
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2010-01-04
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Doubting One's Doubt: A Formula for Confidence?
Doubting One's Doubt: A Formula for Confidence?
  • GSB Authors: Zakary Tormala
  • Date: 2009-10-31
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of The Effects of Minority/majority Source Status on Attitude Certainty: A Matching Perspective
The Effects of Minority/majority Source Status on Attitude Certainty: A Matching Perspective
  • GSB Authors: Zakary Tormala
  • Date: 2008-12-23
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of Does Attitude Certainty Beget Self-Certainty?
Does Attitude Certainty Beget Self-Certainty?
  • GSB Authors: Zakary Tormala | S. Wheeler
  • Date: 2008-10-14
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of A New Look at the Consequences of Attitude Certainty: The Amplification Hypothesis
A New Look at the Consequences of Attitude Certainty: The Amplification Hypothesis
  • GSB Authors: Zakary Tormala
  • Date: 2008-09-22
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
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52 Articles

52 Marketing

12 persuasion 9 attitudes 5 attitude certainty 5 certainty 5 persuasion (psychology) 4 advocacy 4 attitude change 4 consumer behavior 3 attitude (psychology) 3 attitude change (psychology) 3 attitude strength 3 behavior 3 receptiveness 3 social influence 3 source perceptions 2 belief & doubt 2 consumer attitudes 2 consumer psychology 2 open data 2 open materials 2 polarization 2 preregistered 2 uncertainty 1 COVID-19 1 COVID-19 pandemic 1 achievement 1 advertising effectiveness 1 affect 1 ambivalence 1 argument quantity 1 artificial intelligence 1 attitude extremity 1 attitude sharing 1 attitude-behavior consistency 1 bias 1 brand choice 1 candidate choice 1 categorical perception 1 categorization (psychology) 1 clarity 1 cognition 1 cognitive dissonance 1 commitment (psychology) 1 comprehension 1 confidence 1 conflict (psychology) 1 consensus 1 consensus (social sciences) 1 consumer conviction 1 consumer preferences 1 correctness 1 customer services 1 decision difficulty 1 efficacy 1 embodiment 1 everyday life 1 expertise 1 extremity 1 framing effects 1 group identification 1 group persuasion 1 health behavior 1 human information processing 1 identity relevance 1 influence 1 influence tactics 1 information resources 1 intentions 1 interruption 1 interruption (psychology) 1 involvement 1 liking 1 marketing 1 marketing & psychology 1 matching effects 1 mere thought 1 message strength 1 meta-cognition 1 metaanalysis 1 negativity bias 1 norms 1 openness 1 opinion expression 1 optimal distinctiveness 1 optimism 1 perceived elaboration 1 personal fear of invalidity 1 perspective taking 1 persuasive intent 1 positivity offset 1 potential 1 product management 1 questions 1 questions & answers 1 resistance 1 restoration 1 self-doubt 1 self-persuasion 1 self-regulatory depletion 1 self-validation 1 sensory perception 1 sharing 1 similarity 1 social consensus 1 thoughtfulness 1 uncertainty reduction 1 valence asymmetry 1 value congruence