44 Articles

44 Stanford GSB Faculty Publications

11 Jennifer Aaker 9 Baba Shiv 5 Itamar Simonson 5 Jonathan Levav 5 S. Wheeler 5 Zakary Tormala 3 Szu-chi Huang 2 Yu Ding 1 Chip Heath 1 Hayagreeva Rao 1 Stephanie Tully 1 William Sharpe More

41 Marketing 2 Organizational Behavior 1 Finance

7 consumer behavior 7 consumer preferences 4 consumer attitudes 3 consumer research 3 motivation (psychology) 3 psychology 2 advertising 2 aversion 2 brand choice 2 choice (psychology) 2 consumer attitude research 2 consumer behavior research 2 consumers 2 context effects 2 customer services 2 decision making 2 decision making & psychology 2 health 2 interpersonal communication 2 marketing & psychology 2 motor movements 2 persuasion 1 Republicans 1 affect/emotions/mood 1 affiliation (psychology) 1 animation speed 1 attack ads 1 attitude change 1 attitude change (psychology) 1 attitudes 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 categorization (psychology) 1 cognitive dissonance 1 commitment (psychology) 1 communication & psychology 1 consumer choice 1 consumer engagement 1 consumer goods 1 consumer psychology 1 consumption (economics) 1 consumption (economics) & psychology 1 contagion 1 context dependence 1 control (psychology) 1 critical thinking 1 cross-cultural research 1 culture 1 culture -- psychological aspects 1 customer experience 1 customer satisfaction 1 decision theory 1 democrats (United States) 1 desirability 1 disease 1 disgust 1 economic psychology 1 elections 1 electronic commerce 1 emotion 1 experimental psychology 1 familiarity 1 fear 1 feasibility 1 field research 1 financial constraints 1 financial decision making 1 financial deprivation 1 frames (social sciences) 1 framing 1 goal (psychology) 1 happiness 1 health & psychology 1 health behavior 1 health self-care 1 honesty 1 human information processing 1 identity 1 identity (psychology) 1 individualism 1 individuals' preferences 1 indulgence 1 infectious disease transmission 1 influencers 1 information resources 1 information sharing 1 interpersonal relations & psychology 1 interruption 1 interruption (psychology) 1 kinesthetic 1 language & languages 1 management science 1 marketing 1 medical care 1 mental simulation 1 minority consumers 1 modality 1 money & psychology 1 multialternative models 1 negative advertising 1 online commerce 1 optimism 1 perceived waiting time 1 personal finance 1 persuasion (psychology) 1 polarization (social sciences) 1 political advertising 1 political candidates 1 political identity 1 political marketing 1 positioning (advertising) 1 preference elicitation 1 preference expression modalities 1 preferential choice 1 preventive medicine 1 price–quality tradeoffs 1 problem solving research 1 product demonstrations 1 product management 1 product placement 1 pronouns (grammar) 1 psychographics 1 psychology of the sick 1 risk 1 sales presentations 1 satisfaction 1 savings 1 self-control 1 self-expression 1 selfcontrol 1 sliders 1 social groups 1 social interaction 1 social media 1 social networks 1 social sharing 1 social ties 1 speech 1 speed 1 subjective wealth 1 symmetric dominance 1 technology interfaces 1 time perception 1 upscaling effect 1 user interface design 1 visual perception 1 whole & parts (psychology) 1 word of mouth More