40 Stanford GSB Faculty Publications

40 Articles

6 Itamar Simonson 5 Harikesh Nair 5 Jennifer Aaker 5 Sridhar Narayanan 4 Baba Shiv 3 Jonathan Levav 3 V Srinivasan 2 Navdeep Sahni 2 Szu-chi Huang 2 Wesley Hartmann 2 Zakary Tormala 1 Ilya Segal 1 Pedro Gardete 1 S. Wheeler 1 Stephanie Tully 1 Uzma Khan More

39 Marketing 1 Economics

6 consumer behavior 6 consumer preferences 4 marketing research 4 psychology 3 advertising 3 consumer psychology 3 internet advertising 2 brand choice 2 choice 2 choice (psychology) 2 consumers 2 contagion 2 context effects (psychology) 2 decision making 2 goal (psychology) 2 health 2 homophily 2 homophily theory (communication) 2 marketing 2 marketing management 2 prices 2 product usage 2 retail industry 2 sales 2 social interactions 1 (psychology) 1 EDLP 1 PROMO 1 Technology Acceptance Model 1 Wal-Mart 1 advertising campaigns 1 advertising effectiveness 1 agency theory 1 algorithms numerical analysis 1 asymmetric dominance 1 attitude certainty 1 attraction 1 attraction effect 1 attribute 1 aversion 1 avoidance (psychology) 1 bargains 1 brand identification 1 brand metrics 1 brand name products 1 branding 1 business development 1 business revenue 1 c78 1 chain stores 1 children 1 choice comparability 1 choice difficulty 1 choice satisfaction 1 cigars 1 collective bargaining 1 communication methodology 1 comparison (psychology) 1 compatibility 1 compromise effect 1 conjoint analysis 1 construal 1 consumer attitude research 1 consumer attitudes 1 consumer behavior research 1 consumer credit 1 consumer finances 1 consumer memory and advertising 1 consumer motivation 1 consumer preferences research 1 consumer search 1 consumer well-being 1 consumption (economics) 1 contagion (social psychology) 1 context effects 1 correlated unobservables 1 customization 1 d23 1 d47 1 debt 1 decision making & psychology 1 developing countries 1 developing economy 1 difference-in-differences 1 diffusion of innovations 1 diffusion of innovations theory 1 digital advertising 1 digital goods 1 digitization 1 discount prices 1 discount/coupon 1 display advertising 1 dominance 1 dynamic games 1 dynamics 1 economic competition 1 economics 1 effective frequency of advertising 1 emerging markets 1 evaluation methodology 1 everyday low pricing 1 expectation (psychology) 1 externalities 1 extremeness aversion 1 feedback effects 1 field experiment 1 field experiments 1 financial decision making 1 financial literacy 1 frequency effects of advertising 1 functional magnetic resonance imaging 1 goal progress 1 goals 1 hiring 1 human behavior 1 idiosyncratic fit 1 image analysis 1 in-flight purchases 1 incentive 1 incentives 1 income 1 information avoidance 1 information-seeking behavior 1 installed-base effects 1 internet 1 internet marketing 1 inventory shortages 1 k11 1 logos (symbols) 1 market repositioning 1 market timing 1 marketing strategy 1 mental accounting 1 mental representation 1 methods 1 mindsets 1 mobile app 1 mobile apps 1 mobile marketing 1 modernization (social science) 1 motivation (psychology) 1 multiattribute models 1 natural experiment 1 natural foods 1 number of alternatives 1 oligopolies 1 omnichannel 1 online shopping 1 participation 1 peer effects 1 perceived elaboration 1 persuasion knowledge 1 pharmaceutical industry 1 physician prescription behavior 1 positioning 1 positioning (advertising) 1 preference elicitation 1 preference measurement 1 preference reversals 1 prefrontal cortex 1 price 1 price promotion 1 pricing 1 probability theory 1 product acceptance 1 product attributes 1 product failure 1 product information management 1 product management 1 product management research 1 prominence 1 promotional products 1 property rights 1 psychological ownership 1 purchase decisions 1 randomized controlled field experiment 1 randomized experiments 1 randomized field experiment 1 real-time targeting 1 replication 1 replication (experimental design) 1 research 1 restaurant marketing 1 restaurant reviews 1 retail 1 retail industry -- economic aspects 1 retailing 1 retargeting 1 reversals (accounting) 1 sales force compensation 1 sales management 1 satisfaction 1 self-explicated methods 1 self-regulation 1 self-regulatory depletion 1 selling 1 sentiment analysis 1 service failure 1 similarity 1 similarity (psychology) 1 small firm growth 1 social comparison 1 social dominance 1 social effects 1 social influence Prius automobile 1 social interaction 1 social multiplier 1 social perception 1 spatial orientation 1 supermarkets 1 surplus (economics) 1 targeted advertising 1 technology transfer 1 television 1 television advertising 1 temporal patterns 1 time perception 1 valuation 1 value 1 value added (marketing) 1 value perception 1 virtual goods 1 willingness to pay 1 wine sales & prices More