43 Stanford GSB Faculty Publications 1 Corporate Governance Research Initiative Collection

43 Articles

7 Navdeep Sahni 7 Wesley Hartmann 6 Bart Bronnenberg 5 Harikesh Nair 5 Sridhar Narayanan 4 Pedro Gardete 4 Stephan Seiler 2 David Montgomery 2 S. Wheeler 2 V Srinivasan 2 Yewon Kim 1 Alan Sorensen 1 David Larcker 1 James Lattin 1 Yuyan Wang More

41 Marketing 1 Accounting 1 Economics

12 advertising 8 field experiments 4 analytic models 4 consumer behavior 4 marketing strategy 3 consumers 3 disclosure 3 e-commerce 3 estimation theory 3 marketing 3 word of mouth 2 Indian rupee 2 advertising as information 2 advertising content 2 advertising effectiveness 2 advertising effects 2 advertising tailoring 2 banking industry 2 behavioral targeting 2 casinos 2 causal effects 2 cheap talk 2 consumer fixed costs 2 consumer package goods 2 consumer search 2 deception 2 digital distribution 2 email marketing 2 endogeneity 2 entertainment industry 2 experimental design 2 food labeling 2 government policy 2 house brands 2 imperfect information 2 in-store marketing 2 instrumental variables 2 internet advertising 2 internet stores 2 limited consideration 2 love for variety 2 microblogging 2 misinformation 2 mobile operating systems 2 music consumption 2 native advertising 2 natural experiment 2 new products 2 nonrandom targeting 2 online advertising 2 online streaming 2 path data 2 personalization 2 persuasion 2 platform businesses 2 platforms 2 politics 2 position effects 2 presidential elections 2 privacy policy 2 promotion threshold 2 promotions 2 regression discontinuity 2 search advertising 2 search engines 2 social media 2 targeting 2 taste 2 variety 1 2000 1 2004 1 A/B/n testing 1 Super Bowl (football game) 1 Super Bowl advertisements 1 United States presidential election 1 ad impressions 1 advertising campaigns 1 awareness 1 big data 1 branding 1 branding (marketing) 1 brands and branding 1 casino hotels 1 causal inference 1 complements 1 consumer deception 1 consumer information 1 consumer preferences 1 consumer research 1 cost effectiveness 1 currency reform 1 deep learning 1 digital advertising 1 digital music 1 direct e-marketing 1 dynamic-model 1 electronic commerce 1 experimentation 1 false advertising 1 food-delivery platform 1 image recognition 1 imperfect information games 1 impression formation (psychology) 1 industrial publicity 1 innovation adoption 1 internet marketing 1 internet sales 1 interpersonal communication 1 market share 1 market structure 1 mathematical variables 1 media 1 microblogs 1 mobile 1 moderator variables 1 multi-sided marketplace 1 music & technology 1 music websites 1 negative publicity 1 overhead costs 1 paid search 1 persuasion (psychology) 1 policy evaluation 1 political advertising 1 political science research 1 price 1 pricing 1 privacy 1 private label 1 product quality 1 product returns 1 product success 1 public policy 1 radio frequency identification systems 1 recommender systems 1 regression analysis 1 reputation 1 restaurants 1 sales promotion 1 self-selection 1 shopping carts 1 social networks 1 strategic consumer behavior 1 streaming technology 1 target marketing 1 television 1 television advertising 1 television programs 1 unintended consequences 1 user-generated content 1 voting research 1 word of mouth advertising 1 word-of-mouth communication 1 yogurt More