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Miniature of Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
  • GSB Authors: Wesley Hartmann | Sridhar Narayanan | Harikesh Nair
  • Date: 2011-11-01
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Demand Estimation with Social Interactions and the Implications for Targeted Marketing
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
  • GSB Authors: Wesley Hartmann
  • Date: 2010-04-08
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
  • GSB Authors: Alan Sorensen
  • Date: 2010-03-10
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Retail Competition and the Dynamics of Demand for Tied Goods
Retail Competition and the Dynamics of Demand for Tied Goods
  • GSB Authors: Wesley Hartmann
  • Date: 2009-09-22
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of The Stock Market's Pricing of Customer Satisfaction
The Stock Market's Pricing of Customer Satisfaction
  • GSB Authors: David Larcker
  • Date: 2009-09-01
  • Subject: Accounting | Corporate Governance
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
  • GSB Authors: Wesley Hartmann
  • Date: 2009-05-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Heterogeneous Learning and the Targeting of Marketing Communication for New Products
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
  • GSB Authors: Sridhar Narayanan
  • Date: 2009-01-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of A Hidden Markov Model of Customer Relationship Dynamics
A Hidden Markov Model of Customer Relationship Dynamics
  • GSB Authors: James Lattin | V Srinivasan
  • Date: 2008-03-01
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Reasoning About Competitive Reactions: Evidence from Executives
Reasoning About Competitive Reactions: Evidence from Executives
  • GSB Authors: David Montgomery
  • Date: 2005-02-01
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of How Much Does the Market Value an Improvement in a Product Attribute?
How Much Does the Market Value an Improvement in a Product Attribute?
  • GSB Authors: V Srinivasan
  • Date: 2002-11-01
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
  • GSB Authors: David Montgomery
  • Date: 2001-11-01
  • Publication Type: Articles
  • Publication: Marketing Science
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36 Articles

9 advertising 7 field experiments 5 consumer behavior 3 analytic models 3 consumers 3 e-commerce 3 estimation theory 3 internet advertising 3 marketing 3 marketing strategy 2 Indian rupee 2 advertising as information 2 advertising effectiveness 2 banking industry 2 behavioral targeting 2 casinos 2 consumer search 2 digital distribution 2 disclosure 2 endogeneity 2 entertainment industry 2 experimental design 2 government policy 2 imperfect information 2 in-store marketing 2 instrumental variables 2 internet stores 2 music consumption 2 new products 2 nonrandom targeting 2 online streaming 2 path data 2 platform businesses 2 platforms 2 politics 2 presidential elections 2 promotions 2 search engines 2 targeting 2 variety 2 word of mouth 1 2000 1 2004 1 A/B/n testing 1 Super Bowl (football game) 1 Super Bowl advertisements 1 United States presidential election 1 ad impressions 1 advertisers 1 advertising campaigns 1 advertising content 1 advertising effects 1 advertising tailoring 1 awareness 1 big data 1 branding 1 branding (marketing) 1 brands and branding 1 casino hotels 1 causal effects 1 causal inference 1 cheap talk 1 complements 1 constrained optimization 1 consumer deception 1 consumer fixed costs 1 consumer information 1 consumer package goods 1 consumer preferences 1 consumer research 1 cost effectiveness 1 currency reform 1 deception 1 decision making 1 deep learning 1 digital advertising 1 digital music 1 direct e-marketing 1 dynamic-model 1 electronic commerce 1 email marketing 1 estimation bias 1 experimentation 1 false advertising 1 food labeling 1 food-delivery platform 1 house brands 1 image recognition 1 imperfect information games 1 impression formation (psychology) 1 industrial publicity 1 innovation adoption 1 internet marketing 1 internet sales 1 interpersonal communication 1 limited consideration 1 love for variety 1 machine learning 1 market share 1 market structure 1 mathematical variables 1 media 1 microblogging 1 microblogs 1 misinformation 1 mobile 1 mobile operating systems 1 moderator variables 1 multi-objective optimization 1 multi-sided marketplace 1 music & technology 1 music websites 1 native advertising 1 natural experiment 1 negative publicity 1 online advertising 1 overhead costs 1 paid search 1 personalization 1 persuasion 1 persuasion (psychology) 1 policy evaluation 1 political advertising 1 political science research 1 position effects 1 price 1 pricing 1 privacy 1 privacy policy 1 private label 1 product quality 1 product returns 1 product success 1 promotion threshold 1 public policy 1 radio frequency identification systems 1 recommender systems 1 regression analysis 1 regression discontinuity 1 reputation 1 restaurants 1 sales promotion 1 search advertising 1 self-selection 1 shopping carts 1 social media 1 social networks 1 strategic consumer behavior 1 streaming technology 1 target marketing 1 taste 1 television 1 television advertising 1 television programs 1 unintended consequences 1 user-generated content 1 voting research 1 word of mouth advertising 1 word-of-mouth communication 1 yogurt