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Showing 26 - 50 of 56 Records
Using Social Media to Save Lives: Helpvinayandsameer.org
- GSB Authors: Jennifer Aaker
- Date: 2009-01-01
- Publication Type: Cases
Disclosing Multiple Product Attributes
- GSB Authors: Monic Sun
- Date: 2008-11-21
- Publication Type: Working Papers
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
- GSB Authors: Michaela Draganska
- Date: 2008-10-22
- Publication Type: Working Papers
Consumer Awareness or Disease Mongering? GlaxoSmithKline and the Restless Legs Syndrome
- GSB Authors: David Baron
- Date: 2008-10-20
- Publication Type: Cases
The Organizational Construction of Authenticity: An Examination of Contemporary Food and Dining in the U.S.
- GSB Authors: Glenn Carroll
- Date: 2008-08-14
- Publication Type: Working Papers
Organizational Evolution with Fuzzy Technological Boundaries: Tape Drive Producers in the World Market, 1951 - 1998
- GSB Authors: Glenn Carroll
- Date: 2008-08-14
- Publication Type: Working Papers
Pepsi Cola Pakistan: Franchising & Product Line Management
- GSB Authors: Wasim Azhar
- Date: 2008-06-27
- Publication Type: Cases
Avari Lahore Ramada Renaissance Hotel
- GSB Authors: Wasim Azhar
- Date: 2008-02-07
- Publication Type: Cases
Regal Electrogas: Price Leader or Price Follower
- GSB Authors: Wasim Azhar
- Date: 2008-02-07
- Publication Type: Cases
RIN Detergent: To Position or Reposition
- GSB Authors: Wasim Azhar
- Date: 2008-02-07
- Publication Type: Cases
Red Bull and the New York Metrostars
- GSB Authors: George Foster
- Date: 2007-05-25
- Publication Type: Cases
Capital One: Leveraging Information-Based Marketing
- GSB Authors: James Lattin
- Date: 2007-03-02
- Publication Type: Cases
Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
- GSB Authors: Harikesh Nair
- Date: 2006-11-17
- Publication Type: Working Papers
Mountain Hardwear (C): Working with Athletes
- GSB Authors: George Foster
- Date: 2006-11-10
- Publication Type: Cases
Mountain Hardwear (B): Financing Growth and Strategic Opportunities
- GSB Authors: George Foster
- Date: 2006-11-10
- Publication Type: Cases
Mountain Hardwear (A): The Early Years
- GSB Authors: George Foster
- Date: 2006-11-10
- Publication Type: Cases
Pacificare's African American Health Solutions (AAHS)
- GSB Authors: Brian Lowery | S. Wheeler
- Date: 2006-05-31
- Publication Type: Cases
CEMEX: Transforming a Basic Industry Company
- GSB Authors: Hau Lee
- Date: 2005-12-07
- Publication Type: Cases
ezboard: Making Customers Pay
- GSB Authors: V. Viard
- Date: 2005-08-03
- Publication Type: Cases
Honda Performance Development: CART Vs. IRL - Who Has the Inside Track?
- GSB Authors: George Foster
- Date: 2003-11-03
- Publication Type: Cases
Visa Sponsorship Marketing
- GSB Authors: George Foster
- Date: 2003-07-22
- Publication Type: Cases
The Xbox Launch in Korea
- GSB Authors: Michaela Draganska
- Date: 2003-04-25
- Publication Type: Cases
Gardenburger Advertising Strategy (B)
- GSB Authors: Sonya Grier
- Date: 2003-04-22
- Publication Type: Cases
Gardenburger Advertising Strategy (A)
- GSB Authors: Sonya Grier
- Date: 2003-04-22
- Publication Type: Cases
Center for Science in the Public Interest
- GSB Authors: Chip Heath
- Date: 2002-11-13
- Publication Type: Cases