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Showing 26 - 50 of 50 Records
Atmel: Igniting the B2C in B2B
- GSB Authors: Baba Shiv
- Date: 2015-12-15
- Publication Type: Cases
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
- GSB Authors: Yonatan Gur
- Date: 2015-09-23
- Publication Type: Articles
- Publication: Manufacturing & Service Operations Management
Medium in 2015: A New Form of Networked Publishing
- GSB Authors: Robert Siegel | Robert Burgelman
- Date: 2015-08-04
- Publication Type: Cases
Do Facebook Status Updates Reflect Subjective Well-Being?
- GSB Authors: Michal Kosinski
- Date: 2015-07-01
- Publication Type: Articles
- Publication: Cyberpsychology, Behavior, and Social Networking
Automatic Personality Assessment Through Social Media Language
- GSB Authors: Michal Kosinski
- Date: 2014-11-03
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
Participant Recruitment and Data Collection Through Facebook: The Role of Personality Factors
- GSB Authors: Michal Kosinski
- Date: 2014-09-22
- Publication Type: Articles
- Publication: International Journal of Social Research Methodology
How Stories Drive Growth: Brit + Co.
- GSB Authors: Jennifer Aaker
- Date: 2014-05-05
- Publication Type: Cases
How Stories Drive Growth: HSN
- GSB Authors: Jennifer Aaker
- Date: 2014-05-05
- Publication Type: Cases
How Stories Drive Growth: Skype
- GSB Authors: Jennifer Aaker
- Date: 2014-04-28
- Publication Type: Cases
The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter™.
- GSB Authors: Elizabeth Blankespoor
- Date: 2014-01-01
- Publication Type: Articles
- Publication: The Accounting Review
What Marketers Misunderstand About Online Reviews
- GSB Authors: Itamar Simonson
- Date: 2014-01-01
- Publication Type: Articles
- Publication: Harvard Business Review
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
- GSB Authors: Harikesh Nair
- Date: 2013-09-01
- Publication Type: Working Papers
Sand Hill Angels, to Fund or Not to Fund
- GSB Authors: Ilya A Strebulaev
- Date: 2012-09-05
- Publication Type: Cases
Note on Angel Financing (2012)
- GSB Authors: Ilya A Strebulaev
- Date: 2012-08-23
- Publication Type: Cases
BabyCenter Creating a Social Brand
- GSB Authors: Jennifer Aaker
- Date: 2012-05-22
- Publication Type: Cases
How Does the Variance of Product Ratings Matter?
- GSB Authors: Monic Sun
- Date: 2011-12-02
- Publication Type: Articles
- Publication: Management Science
Facebook in 2011
- GSB Authors: William Barnett
- Date: 2011-05-12
- Publication Type: Cases
Global Events as Drivers of Growth: The Case of Hockey Canada
- GSB Authors: George Foster
- Date: 2010-12-10
- Publication Type: Cases
Bonobos: Customer Intimacy Through Community Development
- GSB Authors: Jennifer Aaker
- Date: 2010-07-28
- Publication Type: Cases
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
- GSB Authors: Jennifer Aaker
- Date: 2010-06-10
- Publication Type: Cases
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
- GSB Authors: Jennifer Aaker
- Date: 2010-06-09
- Publication Type: Cases
Kiva.org and the Power of a Story
- GSB Authors: Jennifer Aaker
- Date: 2010-01-01
- Publication Type: Cases
Obama and the Power of Social Media and Technology
- GSB Authors: Jennifer Aaker
- Date: 2009-08-27
- Publication Type: Cases
Obama and the Power of Social Media and Technology
- GSB Authors: Jennifer Aaker
- Date: 2009-01-01
- Publication Type: Cases
Using Social Media to Save Lives: Helpvinayandsameer.org
- GSB Authors: Jennifer Aaker
- Date: 2009-01-01
- Publication Type: Cases