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Miniature of AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases


Miniature of AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases


Miniature of Lexicon Branding, Procter & Gamble's Swiffer (B)
Lexicon Branding, Procter & Gamble's Swiffer (B)
  • GSB Authors: Chip Heath
  • Date: 2002-02-17
  • Publication Type: Cases


Miniature of Edison and the Electric Light (A)
Edison and the Electric Light (A)
  • GSB Authors: Chip Heath
  • Date: 2002-01-08
  • Publication Type: Cases


Miniature of Edison and the Electric Light (B)
Edison and the Electric Light (B)
  • GSB Authors: Chip Heath
  • Date: 2002-01-08
  • Publication Type: Cases


Miniature of The Blair Witch Project (A)
The Blair Witch Project (A)
  • GSB Authors: Chip Heath
  • Date: 2001-09-05
  • Publication Type: Cases


Miniature of The Blair Witch Project (B)
The Blair Witch Project (B)
  • GSB Authors: Chip Heath
  • Date: 2001-05-09
  • Publication Type: Cases