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Showing 26 - 40 of 40 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Clorox, Combat Advertising Strategy (B)
Clorox, Combat Advertising Strategy (B)
  • GSB Authors: James Lattin
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Clorox, Combat Advertising Strategy (E)
Clorox, Combat Advertising Strategy (E)
  • GSB Authors: James Lattin
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Clorox, Combat Advertising Strategy (C)
Clorox, Combat Advertising Strategy (C)
  • GSB Authors: James Lattin
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Vocera Communications
Vocera Communications
  • GSB Authors: James Lattin
  • Date: 2003-10-23
  • Publication Type: Cases
Miniature of OuterBay Building a Sales Force
OuterBay Building a Sales Force
  • GSB Authors: James Lattin
  • Date: 2003-09-30
  • Publication Type: Cases
Miniature of Veritas 1999 (A): Integrating Sales Forces
Veritas 1999 (A): Integrating Sales Forces
  • GSB Authors: James Lattin
  • Date: 2003-09-15
  • Publication Type: Cases
Miniature of Inkra Networks
Inkra Networks
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2003-07-21
  • Publication Type: Cases
Miniature of Med-Mart, Transitioning the Business Model (B)
Med-Mart, Transitioning the Business Model (B)
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2003-07-14
  • Publication Type: Cases
Miniature of Med-Mart, Transitioning the Business Model (A)
Med-Mart, Transitioning the Business Model (A)
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2003-07-14
  • Publication Type: Cases
Miniature of Med-Mart, Transitioning the Business Model (C)
Med-Mart, Transitioning the Business Model (C)
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2003-07-14
  • Publication Type: Cases
Miniature of Choice and the Internet: From Clickstream to Research Stream
Choice and the Internet: From Clickstream to Research Stream
  • GSB Authors: James Lattin
  • Date: 2002-08-01
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of The Application of an Individual Level Diffusion Model Prior to Launch
The Application of an Individual Level Diffusion Model Prior to Launch
  • GSB Authors: James Lattin
  • Date: 2000-11-09
  • Publication Type: Working Papers
Miniature of Clorox, Combat Advertising Strategy (A)
Clorox, Combat Advertising Strategy (A)
  • GSB Authors: James Lattin
  • Date: 1900-01-01
  • Publication Type: Cases
Miniature of Trunk Club: Hiring, Motivating, and Managing a Sales Team
Trunk Club: Hiring, Motivating, and Managing a Sales Team
  • GSB Authors: James Lattin | Kirk Bowman
  • Date: 1900-01-01
  • Publication Type: Cases
Miniature of Nektar Therapeutics
Nektar Therapeutics
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 1900-01-01
  • Publication Type: Cases

40 Marketing

21 entrepreneurship 9 sales management 5 sales compensation 5 sales strategy 4 sales 4 software 3 business models 3 sales organization 3 strategy and general management 3 strategy implementation 3 technology 2 compensation 2 culture 2 loyalty 2 marketing 2 marketing strategy 2 sales agents 2 sales force management 2 sales forecasting 2 start-up 1 ERP 1 Hispanic 1 OEM 1 OEM (original equipment manufacturer) 1 SaaS 1 SaaS (software as a service) 1 VAR (value-added reseller) 1 VARs 1 VARs (value-added resellers) 1 accounting procedures 1 application data management 1 automation 1 banking 1 building a sales force 1 channel 1 channel selling 1 coalitions 1 consumer behaviour 1 consumer credit 1 consumer packaged goods 1 core competency 1 cross-market bundling 1 customer journey mapping 1 customer relationship management 1 customer relationship management (CRM) 1 customer relationship marketing 1 customer retention 1 customer success 1 data center services 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 diffusion of innovation 1 direct marketing 1 direct sales 1 distribution channels 1 double bottom line 1 dynamic choice models 1 enterprise 1 enterprise software 1 enterprise technology 1 entrepreneurial management 1 entrepreneurs 1 ethics 1 financial services 1 finding a vice president of sales 1 firing 1 forecasting 1 freemium 1 go-to-market 1 go-to-market model 1 growth strategy 1 hidden Markov models 1 high technology 1 hiring 1 human resources 1 human-centered design 1 information industry 1 international channel sales 1 low-touch sales 1 loyalty programs 1 management of crises 1 marketing information systems 1 marketing mix 1 merger 1 mobile application 1 networking 1 new product management 1 organizational change 1 organizational dynamics 1 organizational learning 1 organizational structure 1 outsourcing 1 pancakes 1 pre-launch calibration 1 predictability 1 product development 1 product differentiation 1 product introduction 1 quarter-on-quarter growth 1 renewal 1 reseller deal 1 retail 1 rewards 1 sales agent 1 sales forces 1 sales models 1 sales operation 1 sales organizations 1 sales team 1 segmentation 1 sexual harassment 1 statistical analysis 1 surveys 1 systems integrators 1 technological change 1 user-centered design 1 value added resellers 1 venture capital 1 virtualization 1 volume-based sales