35 Stanford GSB Faculty Publications

26 Articles 8 Cases 1 Working Papers

35 Jonathan Levav 7 Itamar Simonson 3 Harikesh Nair 2 Russell Siegelman 1 Joshua Rauh 1 Kristin Laurin

35 Marketing 3 Organizational Behavior 1 Finance

8 Journal of Consumer Research 6 Journal of Marketing Research 4 Management Science 2 Journal of Consumer Psychology 2 Nature 2 Psychological Science 2 Quantitative Marketing and Economics

6 consumer preferences 5 context effects 5 decision making 5 entrepreneurship 3 consumer behavior 3 motor movements 3 strategy and general management 2 assassination 2 asymmetric dominance 2 attraction effect 2 attribute 2 business networks 2 choice deferral 2 compromise effect 2 conspicuous consumption 2 consumer choice 2 context dependence 2 counter-terrorism 2 decision conflict 2 deferred decision 2 digitization 2 dominance 2 extremeness aversion 2 financial bailouts 2 fundraising 2 indulgence 2 invasion 2 materialism 2 modality 2 monetization 2 multialternative models 2 number of alternatives 2 preference construction 2 preference elicitation 2 preference expression modalities 2 preference uncertainty 2 preferential choice 2 price cutting 2 product quality 2 prominence 2 relative strength index (securities) 2 reversals (accounting) 2 risk management in business 2 self concept 2 self discrepancy 2 selfcontrol 2 similarity 2 social comparison 2 speech 2 systems 2 trade-offs 2 video games 2 virtual goods 2 willingness to pay 1 Desert Storm 1 Gulf War 1 Initial Public Offering (IPO) 1 Iraq 1 Israel 1 Ticketmaster 1 action 1 advertising 1 app monetization 1 aversion 1 behavioral economics 1 bootstrapping 1 brand choice 1 business 1 business models 1 categorization (psychology) 1 choice (psychology) 1 commission 1 communication 1 compatibility 1 competitive advantage 1 competitive analysis 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer market behavior and pricing 1 consumer preferences research 1 consumer psychology 1 consumer research 1 consumption (economics) & psychology 1 context effects (psychology) 1 control (psychology) 1 critical thinking 1 customer development 1 customer verticals 1 decision making & psychology 1 decision theory 1 decision-making 1 defaults 1 demand 1 desert storm 1 desirability 1 digital goods 1 digital platforms and economics 1 dissociation (psychology) 1 distribution 1 economics 1 employee benefits 1 entrepreneur 1 events and ticketing 1 failure 1 family-owned business 1 feasibility 1 field experiments 1 free-to-play games 1 freemium 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 fund raising 1 gulf war 1 health insurance 1 inaction 1 innovation 1 iraq 1 israel 1 judgment 1 kinesthetic 1 language & languages 1 liquidity 1 liquidity events 1 long tail customers 1 market analysis 1 market planning strategy 1 market positioning 1 market sizing 1 marketing 1 merger and competition analysis 1 minimum viable product 1 mobile applications 1 monetary economics 1 omission 1 open data 1 open materials 1 organizational change 1 personal finance 1 preference reversals 1 preregistered 1 price promotions 1 price–quality tradeoffs 1 pricing 1 problem solving research 1 process utility 1 product acceptance 1 product development 1 product evolution 1 product management research 1 product usage 1 psychographics 1 psychological literature 1 psychology 1 religion 1 risk taking 1 risk tolerance 1 sales 1 self regulation 1 self-control 1 self-discrepancy 1 self-service ticketing 1 shared mental model 1 similarity (psychology) 1 sliders 1 smokescreen 1 social dominance 1 start-ups 1 strategy and management 1 symmetric dominance 1 target markets 1 technology interfaces 1 tickets.com 1 total addressable market 1 transactive memory systems 1 upscaling effect 1 valuation 1 web applications More