32 Stanford GSB Faculty Publications

21 Articles 11 Working Papers

32 Navdeep Sahni 7 Harikesh Nair 3 S. Wheeler 3 Sridhar Narayanan

32 Marketing

7 Marketing Science 4 Journal of Marketing Research 4 Quantitative Marketing and Economics 2 Management Science 2 Marketing Letters 2 The Review of Economic Studies

11 advertising 11 field experiments 8 online advertising 7 internet marketing 6 internet advertising 6 marketing 4 e-commerce 4 email marketing 4 mobile operating systems 4 platforms 4 randomized experiments 4 search advertising 4 search engines 4 selling 3 advertising as information 3 deception 3 digital advertising 3 new products 3 online shopping 3 platform businesses 2 ACT-R model 2 D03 2 D12 2 D91 2 M31 2 M37 2 advertising content 2 advertising effects 2 advertising frequency 2 advertising tailoring 2 business 2 carryover effects 2 causal inference 2 cognitive psychology 2 compensation 2 constraints 2 consumer behavior 2 consumer market behavior and pricing 2 consumer memory and advertising 2 consumer preferences 2 contract design 2 crowdfunding 2 digital goods 2 disclosure 2 effective frequency of advertising 2 evidence 2 experimental design 2 experimentation 2 externalities 2 field-experiments 2 goodwill model 2 influencers 2 internet 2 long-term effects of ads 2 market timing 2 media economics 2 memory model 2 memory-based model 2 mobile 2 native advertising 2 paid content 2 paywall 2 personalization 2 pricing 2 privacy 2 randomization 2 randomized field experiments 2 repeated advertising 2 restaurant customers 2 restaurants 2 revenue model 2 search engine 2 spacing effect 2 targeted advertising 2 targeted offers 2 targeted promotions 2 temporal spacing 1 A/B/N testing 1 A/B/n testing 1 auction theory and applications 1 business revenue 1 computer science 1 consumer deception 1 consumer goods 1 consumer privacy 1 consumer psychology 1 consumer sophistication 1 consumers 1 contracts 1 default effects 1 digital marketing and social media 1 direct costing 1 direct e-marketing 1 direct-to-consumer advertising 1 discount prices 1 dynamic-model 1 ecommerce 1 econometrics 1 economics 1 electronic commerce 1 email 1 experimental behavioral economics studies 1 false advertising 1 field (mathematics) 1 field experiment 1 frequency effects of advertising 1 goodwill (commerce) 1 industrial costs 1 inertia 1 information privacy 1 informative advertising 1 internet privacy 1 internet sales 1 internet traffic 1 marketing research 1 mathematics 1 media 1 media influence and politics 1 medical prescription 1 medicine 1 naivete 1 nudges 1 paid search 1 paid-search 1 pharmacology 1 physical distribution of goods 1 potential outcomes 1 price 1 price discrimination 1 procrastination 1 psychology 1 pure mathematics 1 randomized field experiment 1 reputation 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 signalling 1 social psychology 1 subscription 1 supply & demand 1 temporal patterns 1 the internet 1 timing of ads 1 transaction costs 1 world wide web More