34 Stanford GSB Faculty Publications

17 Working Papers 16 Articles 1 Cases

34 Sridhar Narayanan 5 Harikesh Nair 2 Navdeep Sahni 2 Wesley Hartmann 1 Michaela Draganska 1 Peter Reiss

34 Marketing 1 Economics

5 Journal of Marketing Research 4 Marketing Science 4 Quantitative Marketing and Economics 2 Marketing Letters 1 Journal of Marketing

6 causal effects 5 field experiments 4 advertising 4 computer science 4 marketing 4 mathematics 3 psychology 3 retail 3 retail industry 3 social networks 3 statistics 2 B2B channel 2 B2C channel marketing 2 Bayesian estimation 2 C11 2 M31 2 Markov Chain Monte Carlo methods 2 addiction 2 behavioral economics 2 behavioral finance 2 biased beliefs 2 business 2 casino gaming and gambling 2 casinos 2 complementarities 2 consumer behavior in brand consumption and identification 2 consumer market behavior and pricing 2 consumer preferences 2 consumer search 2 consumers 2 content (measure theory) 2 digital advertising 2 digital goods 2 digital marketing and social media 2 discrete games 2 empirical research 2 fintech 2 gambling behavior 2 geography 2 hot hand 2 image recognition 2 internet advertising 2 internet marketing 2 judgment and decision making 2 mathematical analysis 2 mobile app 2 mobile apps 2 mobile marketing 2 multiple equilibria 2 natural experiment 2 online advertising 2 quantitative marketing 2 regression 2 regression discontinuity 2 retailing 2 reversible jump algorithm 2 sales 2 selection models 2 service failure 2 slots 2 sports economics 2 subscription goods 2 technology adoption 2 treatment effects 2 two-sided platforms 2 user-generated content 1 Bayesian analysis 1 C31 1 C33 1 C35 1 D03 1 Markov chain Monte Carlo 1 Technology Acceptance Model 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 advanced causal inference techniques 1 advertising campaign 1 advertising channel friction 1 advertising effectiveness 1 advertising effects 1 advertising media 1 archaeology 1 artificial intelligence 1 attention effects 1 branding 1 business revenue 1 cartography 1 chain stores 1 complex network analysis techniques 1 computer software industry 1 consumer behavior 1 consumer retail behavior studies 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 context (archaeology) 1 correlated unobservables 1 data science 1 deep learning 1 difference-in-differences 1 diffusion of innovations 1 diffusion of innovations theory 1 direct-mail 1 discontinuity 1 discrete & continuous games 1 econometrics 1 economic and environmental valuation 1 economic equilibrium 1 economics 1 economics and econometrics 1 effective frequency of advertising 1 elasticity (economics) 1 electronic commerce 1 emerging markets 1 endogeneity 1 energy, environment, economic growth 1 equilibrium 1 estimation theory 1 experimentation 1 field (mathematics) 1 field experiment 1 field research 1 frequency effects of advertising 1 gamblers 1 gambling 1 hierarchical Bayes methods 1 hierarchical bayes methods 1 homophily 1 homophily theory (communication) 1 image analysis 1 industrial organization 1 industrial publicity 1 innovation diffusion and forecasting 1 installed-base effects 1 internet privacy 1 jump processes 1 labor market dynamics and wage inequality 1 logos (symbols) 1 machine learning 1 market timing 1 marketing campaigns 1 marketing channels 1 marketing strategy 1 matching (statistics) 1 mathematical variables 1 misinformation and its impacts 1 moderator variables 1 modernization (social science) 1 multiproduct firms 1 new products 1 nonparametric identification 1 omnichannel 1 omnichannell difference-in-differences 1 online shopping 1 patient compliance 1 perspective (graphical) 1 pharmaceutical marketing 1 pharmaceutical pricing 1 physician networks 1 position effects 1 prices 1 process management 1 product failure 1 product management 1 product usage 1 pure mathematics 1 randomized controlled field experiment 1 randomized field experiment 1 recognition effects 1 regression analysis 1 regression discontinuity design 1 response models 1 retargeting 1 scale (ratio) 1 search advertising 1 selection 1 selling 1 small firm growth 1 social influence Prius automobile 1 social interaction 1 social interactions 1 sociology and political science 1 statistical and nonlinear physics 1 stochastic analysis 1 targeted advertising 1 targeted marketing 1 technology transfer 1 temporal patterns 1 timing of ads 1 transfer learning 1 user generated content 1 value (mathematics) 1 value of information More