34 Articles

34 Stanford GSB Faculty Publications

34 Szu-chi Huang 2 Jennifer Aaker

34 Marketing

8 Journal of Personality and Social Psychology 6 Journal of Consumer Psychology 4 Journal of Consumer Research 4 Journal of Marketing Research 4 Journal of the Association for Consumer Research 2 Journal of Marketing 2 Journal of Research in Personality 2 Motivation Science 2 Organizational Behavior and Human Decision Processes

6 goal (psychology) 5 health 5 self-regulation 4 competition (psychology) 4 motivation 4 motivation (psychology) 3 competition 3 consumers 3 health behavior 3 prosocial behavior 3 social comparison 2 (performance) expectation 2 achieved status 2 achievement 2 action theory (psychology) 2 ambition 2 apathy 2 artificial intelligence 2 authenticity 2 children 2 consumer behavior 2 consumer motivation 2 contests 2 dehumanization 2 developing economy 2 diet 2 disaster response 2 discount/coupon 2 donation 2 dynamic self-regulation 2 eating self-efficacy 2 expectancy 2 field experiment 2 food consumption 2 forecasting 2 goal progress 2 goal structure 2 goal success 2 grocery industry 2 grocery shopping 2 human-as-machine representations 2 incentive 2 information avoidance 2 job applications 2 learning 2 lose 2 machine 2 marketplaces 2 metaphor 2 mindset 2 pandemic 2 personality 2 price promotion 2 prosociality 2 psychological research 2 robots 2 sabotage 2 sports competitions 2 sub-goal 2 success 2 temporary standing 2 time perception 2 value 2 win 1 age 1 attitude change (psychology) 1 avoidance (psychology) 1 body composition 1 competitions 1 consumer attitudes 1 consumer education 1 consumer preferences 1 consumer psychology 1 consumer research 1 debit cards 1 decision making 1 developing countries 1 dice games 1 discount prices 1 emergency management 1 exercise 1 expectation (psychology) 1 field experiments 1 financial institutions 1 forecasts 1 goal attainment 1 goal pursuit 1 goals and motivation 1 greater good 1 growth 1 health education 1 health promotion 1 health self-care 1 helping behavior 1 information sharing 1 information-seeking behavior 1 interpersonal relations & psychology 1 journey/destination 1 lay belief 1 medical care 1 memory 1 natural foods 1 old age 1 older consumers 1 payment 1 performance & psychology 1 prevention of obesity 1 preventive medicine 1 psychology 1 replication 1 retailing and atmospherics 1 selective hypothesis testing 1 self regulation 1 self-control 1 self-efficacy 1 shopping 1 social class 1 socioeconomic status 1 stored-value cards 1 subjective age 1 time perception and temporal effect 1 well-being 1 winning & losing (contests & competitions) More