29 Stanford GSB Faculty Publications

20 Articles 9 Working Papers

11 Navdeep Sahni 7 Sridhar Narayanan 5 Harikesh Nair 2 Dale Miller 2 Kristine Koutout 2 S. Wheeler 2 Susan Athey 1 Jonathan Levav 1 Pedro Gardete 1 Szu-chi Huang 1 Wesley Hartmann More

25 Marketing 2 Economics 2 Organizational Behavior

8 Marketing Science 6 Quantitative Marketing and Economics 2 Journal of Marketing Research 2 Perspectives on Psychological Science 1 Journal of Consumer Psychology 1 Management Science

29 field experiments 9 advertising 5 marketing 4 causal effects 4 internet advertising 4 randomized experiments 4 social networks 3 behavioral targeting 3 casinos 3 complementarities 3 consumer behavior 3 digital goods 3 endogeneity 3 image recognition 3 internet marketing 3 nonrandom targeting 3 promotions 3 subscription goods 3 user-generated content 2 ACT-R model 2 D03 2 D12 2 D91 2 M31 2 M37 2 advertising as information 2 advertising content 2 advertising frequency 2 advertising tailoring 2 ask strings 2 behavioral mediation 2 carryover effects 2 charitable giving 2 cognitive psychology 2 compensation 2 constraints 2 consumer memory and advertising 2 contract design 2 defaults 2 donation behavior 2 e-commerce 2 elasticity (economics) 2 email marketing 2 experimental design 2 goodwill model 2 influencers 2 interventions 2 long-term effects of ads 2 longitudinal studies 2 machine learning 2 memory model 2 memory-based model 2 new products 2 online advertising 2 personalization 2 personalized policies 2 platform businesses 2 price promotions 2 randomization 2 randomized field experiments 2 repeated advertising 2 search advertising 2 search engines 2 selling 2 spacing effect 2 temporal spacing 2 theories of change 2 transfer learning 1 Bertrand supertraps 1 app monetization 1 attention effects 1 automation 1 automation technology 1 big data 1 business 1 casino hotels 1 complex network analysis techniques 1 computer science 1 computer software industry 1 consumer deception 1 consumer psychology 1 consumer search 1 content (measure theory) 1 deception 1 deep learning 1 demand response 1 digital marketing and social media 1 direct e-marketing 1 disclosure 1 discount prices 1 dynamic effects 1 dynamic testing 1 dynamic-model 1 economic competition 1 electricity 1 electronic commerce 1 energy 1 estimation theory 1 externalities 1 field research 1 free-to-play games 1 freemium 1 goals and motivation 1 goodwill (commerce) 1 grocery industry 1 grocery shopping 1 internet privacy 1 internet sales 1 marketing research 1 marketplaces 1 mathematical analysis 1 mathematics 1 media 1 misinformation and its impacts 1 mobile 1 mobile operating systems 1 monetization 1 multiproduct firms 1 native advertising 1 online shopping 1 paid search 1 platforms 1 price 1 price cutting 1 prices 1 pricing 1 product quality 1 psychological research 1 psychology 1 recognition effects 1 reputation 1 restaurant marketing 1 restaurant reviews 1 restaurants 1 retailing and atmospherics 1 sales 1 shopping 1 short-run elasticities 1 small business 1 statistical and nonlinear physics 1 supply & demand 1 supply-side economics 1 time perception 1 time perception and temporal effect 1 time-based pricing 1 user generated content 1 utilities 1 video games More