22 Articles 2 Cases 2 Working Papers

26 Stanford GSB Faculty Publications

12 Zakary Tormala 3 S. Wheeler 2 Jennifer Aaker 1 Andrzej Skrzypacz 1 Gregory Martin 1 Ivan Marinovic 1 Jeffrey Pfeffer 1 Jeffrey Zwiebel 1 Jonathan Levav 1 Michal Kosinski 1 Pedro Gardete 1 Peter DeMarzo 1 Robb Willer 1 Steven Callander 1 Uzma Khan More

19 Marketing 3 Organizational Behavior 1 Accounting 1 Economics 1 Finance 1 Political Economy

5 Personality and Social Psychology Bulletin 3 Journal of Experimental Social Psychology 3 Psychological Science 2 Journal of Consumer Research 2 Journal of Personality and Social Psychology 1 American Journal of Political Science 1 Journal of Consumer Psychology 1 Journal of Financial Economics 1 Marketing Science 1 Personality and Social Psychology Review 1 Proceedings of the National Academy of Sciences 1 Scientific Reports More

26 persuasion 8 attitudes 6 persuasion (psychology) 4 advocacy 4 attitude change 4 certainty 3 attitude change (psychology) 3 cheap talk 3 open data 3 open materials 3 preregistered 3 receptiveness 3 source perceptions 2 attitude certainty 2 consumer attitudes 2 influence 2 information processing 2 social influence 1 Bayesian persuasion 1 achievement 1 actuarial science 1 advertising 1 affect 1 affect/emotions/mood 1 analytic models 1 argument quantity 1 artificial intelligence 1 auction theory and applications 1 behavior 1 belief formation 1 bias 1 biochemistry 1 biology 1 bounded rationality 1 business 1 capital investment and risk analysis 1 chemistry 1 clarity 1 climate change policy and economics 1 cognition 1 cognitive dissonance 1 communication 1 communication source 1 communication strategy 1 communications 1 comprehension 1 computer science 1 consensus 1 consumer behavior 1 consumer preferences 1 context (archaeology) 1 correctness 1 cross-cultural research 1 decision-making 1 desired attitudes 1 digital mass communication 1 disclosure 1 dynamic games 1 earnings forecasting 1 earnings management 1 economics 1 efficacy 1 emotions 1 empathy 1 everyday life 1 expertise 1 finance 1 gene 1 goal pursuit 1 group persuasion 1 hierarchies 1 human information processing 1 human resource management / organisational behaviour 1 implicit attitudes 1 implicit theories 1 influence tactics 1 information asymmetry 1 intentions 1 intergroup dynamics 1 intergroup relations 1 internet advertising 1 internet privacy 1 interpersonal communication 1 interruption 1 interruption (psychology) 1 involvement 1 judgment 1 language 1 manipulation checks (research) 1 market economy 1 marketing 1 marketing & psychology 1 marketing strategy 1 matching effects 1 message strength 1 metaanalysis 1 microeconomics 1 modality 1 need 1 openness 1 paleontology 1 partisanship 1 personality 1 perspective taking 1 persuasive intent 1 polarization 1 political psychology 1 potential 1 power 1 privacy 1 privacy policy 1 psychological targeting 1 psychology 1 public companies 1 questions 1 questions & answers 1 real options 1 recipient 1 regulator 1 reputations 1 resistance 1 self automaticity 1 sharing 1 signaling game 1 similarity 1 social advocacy 1 social networks 1 social psychology 1 speech reveals 1 spoken 1 statistical correlation 1 storytelling 1 strategic communication 1 structural estimation 1 targeted marketing 1 telecommunications 1 thoughtful mind 1 uncertainty 1 uni-dimensional opinions 1 value congruence 1 voluntary disclosure 1 welfare More