318 Articles 151 Working Papers 141 Cases 4 Books

614 Stanford GSB Faculty Publications

133 Jennifer Aaker 52 Zakary Tormala 49 Harikesh Nair 40 Itamar Simonson 40 James Lattin 39 Baba Shiv 35 S. Wheeler 34 Sridhar Narayanan 28 Wesley Hartmann 24 Jonathan Levav 24 V Srinivasan 22 Navdeep Sahni 21 David Montgomery 20 Naomi Bagdonas 20 Szu-chi Huang 12 Mark Leslie 12 Michaela Draganska 9 Pedro Gardete 8 Stephan Seiler 8 Stephanie Tully 5 Kirk Bowman 5 Monic Sun 5 Peter Levine 5 Uzma Khan 5 Yu Ding 4 Bart Bronnenberg 4 Connor Diemand-Yauman 4 Debra Schifrin 4 Fei-Fei Li 4 Sonya Grier 4 Stephen Anderson-Macdonald 4 Wasim Azhar 4 Yuyan Wang 3 Ada Aka 3 Samuel Goldberg 3 Yewon Kim 2 Allan Thygesen 2 Kwabena Donkor 2 Russell Siegelman 2 Warren Hausman 1 Amir Goldberg 1 Brian Lowery 1 Carole Robin 1 Dale Miller 1 David Hornik 1 Glenn Carroll 1 Gloria Lee 1 J Harrison 1 Jesper Sørensen 1 Joshua Rauh 1 Kristin Laurin 1 Leo Linbeck 1 Nicholas Bloom 1 Paul Brest 1 Peter Reiss 1 Tom Bedecarre 1 V. Viard More

8 Organizational Behavior 3 Economics 1 Finance 1 Political Economy

41 Journal of Consumer Research 39 Journal of Marketing Research 27 Marketing Science 23 Journal of Consumer Psychology 20 Journal of Experimental Social Psychology 16 Management Science 16 Quantitative Marketing and Economics 14 Journal of Personality and Social Psychology 13 Personality and Social Psychology Bulletin 12 Psychological Science 8 Marketing Letters 6 Journal of Marketing 5 Journal of the Association for Consumer Research 5 Organizational Behavior and Human Decision Processes 4 Current Opinion in Psychology 4 Proceedings of the National Academy of Sciences 3 Social Psychological and Personality Science 2 Consumer Psychology Review 2 Emotion 2 European Journal of Marketing 2 Harvard Business Review 2 Journal of Behavioral Decision Making 2 Journal of Product Innovation Management 2 Journal of Public Policy & Marketing 2 Scientific Reports 2 Social and Personality Psychology Compass 2 The American Economic Review 2 The Review of Economic Studies 1 Academy of Management Learning and Education 1 American Economic Journal: Economic Policy 1 Annual Review of Psychology 1 Appetite 1 Applied Health Economics and Health Policy 1 Asia Pacific Journal of Management 1 California Management Review 1 Cerebral Cortex 1 Cognition 1 Cognitive Brain Research 1 IIMB Management Review 1 International Journal of Research in Marketing 1 Journal of Business Ethics 1 Journal of Clinical and Translational Science 1 Journal of Cross-Cultural Psychology 1 Journal of Economics & Management Strategy 1 Journal of Experimental Psychology: Learning, Memory, and Cognition 1 Journal of Experimental Psychology: General 1 Journal of Law, Economics, and Organization 1 Journal of Marketing Behavior 1 Journal of Mechanical Design 1 Journal of Operations Management 1 Journal of Research in Personality 1 London Business School Review 1 Long Range Planning 1 Marketeer: Marketing, Comunicacao, e Vendas 1 Motivation Science 1 Nature 1 PLOS One 1 PNAS Nexus 1 Pacific Economic Review 1 Personality and Social Psychology Review 1 Psychological Bulletin 1 Psychological Review 1 Review of Industrial Organization 1 Social Cognition 1 Social Influence 1 The Journal of Positive Psychology 1 The Patient - Patient-Centered Outcomes Research 1 The Service Industries Journal More

93 marketing 46 entrepreneurship 44 advertising 36 consumer behavior 30 marketing strategy 25 consumer preferences 21 decision making 20 social media 19 persuasion 18 field experiments 18 psychology 18 strategy and general management 15 attitudes 15 happiness 15 internet 15 internet marketing 14 humor 13 business 13 economics 13 technology 12 artificial intelligence 11 consumer psychology 11 consumers 11 machine learning 11 pricing 11 sales management 10 branding 10 consumer market behavior and pricing 10 customer acquisition 9 computer science 9 consumer goods 9 econometrics 9 innovation 9 market research 9 mathematics 8 e-commerce 8 ethics 8 internet advertising 8 microeconomics 8 online advertising 8 organizational behavior 8 persuasion (psychology) 7 M31 7 brand management 7 choice (psychology) 7 communication 7 consumer attitudes 7 customer satisfaction 7 goal (psychology) 7 industrial organization 7 marketing research 7 motivation (psychology) 7 platforms 7 retail 7 sales 7 user-generated content 6 advocacy 6 attitude certainty 6 causal effects 6 certainty 6 competition 6 competitive advantage 6 competitive strategy 6 consumer behavior in brand consumption and identification 6 digital advertising 6 endogeneity 6 health 6 market segmentation 6 marketing campaigns 6 organizational design 6 politics 6 product management 6 sales strategy 6 social networks 6 start-up 6 statistics 6 strategy 6 web technology 5 advertising campaigns 5 attitude change 5 attitude change (psychology) 5 behavior 5 brand choice 5 business models 5 comedy 5 culture 5 emerging markets 5 human well-being 5 human-centered 5 leadership 5 learning 5 marketing management 5 media 5 motivation 5 prices 5 prosocial behavior 5 sales compensation 5 time 5 well-being 4 D12 4 advertising content 4 advertising effectiveness 4 attitude (psychology) 4 attitude strength 4 automation 4 board member 4 brand name products 4 business marketing 4 casinos 4 causal inference 4 communication strategy 4 compensation 4 conflict of interest 4 conjoint analysis 4 consumer research 4 consumer search 4 contagion 4 cultural differences and values 4 customer experience 4 customer experiences 4 deep learning 4 design 4 digital goods 4 digital marketing and social media 4 distribution 4 economic competition 4 emotion 4 employee benefits 4 estimation theory 4 framing 4 friendship 4 growth strategy 4 homophily 4 information processing 4 information sharing 4 market positioning 4 memory 4 natural experiment 4 new products 4 organizational change 4 receptiveness 4 retailing 4 shopping 4 social influence 4 social interactions 4 social psychology 4 software 4 storytelling 4 supermarkets 4 time perception 4 valuation 3 M37 3 advertising media 3 age 3 behavioral economics 3 brands 3 business growth 3 choice 3 communication in organizations 3 company culture 3 complementarities 3 consulting 3 consumer attitude research 3 consumer behavior research 3 consumer choice 3 consumer education 3 consumer engagement 3 consumer retail behavior studies 3 consumption (economics) 3 context effects 3 correlated unobservables 3 customer relations/retention 3 customer relationship management 3 customer retention 3 customer service 3 decision making & psychology 3 decision theory 3 design thinking 3 discount prices 3 discrete games 3 econometric models 3 education 3 elasticity (economics) 3 electronic commerce 3 empirical research 3 entrepreneurs 3 experience 3 experimentation 3 explainability 3 externalities 3 field experiment 3 field-experiments 3 financial decision making 3 forecasting 3 government policy 3 health behavior 3 homophily theory (communication) 3 human behavior 3 influence 3 influencers 3 interpersonal communication 3 judgment 3 judgment and decision making 3 market analysis 3 market structure 3 marketing channels 3 mobile 3 mobile apps 3 monetization 3 multiattribute models 3 multiproduct firms 3 non-profit organizations 3 non-traditional 3 open data 3 open materials 3 optimism 3 peer effects 3 pharmaceutical industry 3 physician prescription behavior 3 political advertising 3 political science 3 preregistered 3 presidential elections 3 price discrimination 3 privacy 3 product design 3 product development 3 product differentiation 3 product quality 3 programming language 3 psychological ownership 3 public policy 3 pure mathematics 3 recommender systems 3 reputation 3 responsible 3 restaurants 3 retail industry 3 sales agents 3 sales organization 3 search advertising 3 search engines 3 selection 3 self-control 3 self-discrepancy 3 self-regulation 3 selling 3 sensory perception 3 social comparison 3 social multiplier 3 source perceptions 3 stories 3 strategic planning 3 strategy implementation 3 supply & demand 3 sustainability 3 target marketing 3 teamwork 3 technological change 3 technology adoption 3 television 3 television advertising 3 treatment effects 3 uncertainty 3 variety 3 willingness to pay 2 B2B channel 2 B2C channel marketing 2 Bayesian estimation 2 C11 2 C25 2 C61 2 D03 2 D83 2 D91 2 EDLP 2 EdgeRank 2 L81 2 Markov Chain Monte Carlo methods 2 PROMO 2 Twitter 2 accounting 2 achievement 2 addiction 2 advertising as information 2 advertising campaign 2 advertising effects 2 advertising management 2 advertising strategy 2 affect (linguistics) 2 affective forecasting 2 agency theory 2 ambivalence 2 analytic models 2 archaeology 2 assassination 2 athletics 2 auction theory and applications 2 aversion 2 behavioral decision theory 2 behavioral finance 2 behavioral health and interventions 2 behavioral targeting 2 belief & doubt 2 bias 2 biased beliefs 2 brand 2 brand identification 2 brand image 2 business history 2 business revenue 2 businesspeople 2 casino gaming and gambling 2 categorization (psychology) 2 choice deferral 2 choice satisfaction 2 cognition 2 cognitive psychology 2 collaboration 2 commitment (psychology) 2 community relations 2 comparison (psychology) 2 compassion 2 competition (psychology) 2 comprehension 2 conflict 2 consensus (social sciences) 2 constrained optimization 2 constraints 2 consumer behaviour 2 consumer credit 2 consumer marketing 2 consumer preferences research 2 consumer response 2 content (measure theory) 2 context effects (psychology) 2 contract design 2 control (psychology) 2 counter-terrorism 2 customer relationship management (CRM) 2 customer services 2 deception 2 decision-making 2 decision-making and behavioral economics 2 developing countries 2 diffusion 2 digital platforms and economics 2 disclosure 2 discrete choice models 2 diversity 2 dynamic games 2 dynamics 2 economic demand 2 economic psychology 2 economics and econometrics 2 email marketing 2 emotional intelligence 2 emotions 2 employee attitude 2 employee empowerment 2 endogenous group formation 2 equilibrium 2 expectation (psychology) 2 experimental behavioral economics studies 2 experimental design 2 failure 2 fairness 2 false advertising 2 field (mathematics) 2 field research 2 financial constraints 2 fintech 2 food 2 freemium 2 fund raising 2 fundraising 2 gambling behavior 2 game theory 2 geography 2 goal framing 2 goal pursuit 2 goals 2 health care 2 hedonics 2 hiring 2 history 2 hot hand 2 hypothesis 2 identity 2 image recognition 2 imperfect information 2 improving performance 2 income 2 information 2 informative advertising 2 instrumental variables 2 international business 2 international marketing 2 internet privacy 2 invasion 2 law 2 liking 2 loyalty 2 management 2 management philosophy 2 market share 2 market strategy 2 marketing & psychology 2 marketing communication 2 marketing implementation 2 matching (statistics) 2 mathematical analysis 2 meaning 2 media influence and politics 2 mental simulation 2 mobile app 2 mobile marketing 2 mobile operating systems 2 modality 2 money 2 monotone treatment response 2 monotone treatment selection 2 motor movements 2 multi touch attribution 2 multiple equilibria 2 natural language processing 2 nonrandom targeting 2 online shopping 2 organizational management 2 paid-search 2 payment 2 perceived risk 2 performance 2 performance evaluation 2 personal finance 2 personality 2 philanthropy 2 platform businesses 2 polarization 2 positioning 2 positioning (advertising) 2 power 2 preference elicitation 2 preferences 2 price 2 price promotions 2 pricing policies 2 product attributes 2 product information management 2 product introduction 2 product positioning 2 product usage 2 promotions 2 psychological literature 2 psychotherapist 2 public economics 2 public health 2 quantitative marketing 2 randomization 2 randomized experiments 2 recency effects 2 regression 2 regression discontinuity 2 replication 2 resource-based view 2 reversible jump algorithm 2 risk 2 risk taking 2 sales force compensation 2 sales force management 2 sales forecasting 2 sales promotion 2 sales promotions 2 satisfaction 2 scaling globally 2 search costs 2 selection models 2 self regulation 2 self-concept 2 self-perception 2 self-protective behavior 2 service failure 2 similarity 2 skepticism 2 slots 2 social change 2 social good 2 social interaction 2 social perception 2 social responsibility of business 2 sociology 2 sports economics 2 standard deviations 2 start-ups 2 statistical analysis 2 statistical correlation 2 subjective wealth 2 subscription goods 2 substitution 2 systems 2 trade-offs 2 two-sided platforms 2 value 2 value (mathematics) 2 venture capital 2 video 2 video games 2 women 2 word of mouth 2 world wide web 1 (performance) expectation 1 (psychology) 1 2000 1 2004 1 2016 1 A/B/N testing 1 A/B/n testing 1 ACT-R model 1 AI chatbot 1 American Marketing Association 1 B2B 1 Bayesian analysis 1 Bertrand supertraps 1 Bob Joss 1 C26 1 C31 1 C33 1 C35 1 COVID-19 1 COVID-19 pandemic 1 Case Method and Specialist Management Disciplines 1 Covid-19 1 Desert Storm 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 ERP 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 FMRI 1 Facebook 1 Ferrari 1 GAI 1 GDPR 1 General Data Protection Regulation 1 Gies College of Business 1 God 1 Graduate School of Business 1 Gulf War 1 Hispanic 1 Home Shopping Network 1 Huntington's disease 1 IPO strategy 1 Indian rupee 1 Indiegogo 1 Initial Public Offering (IPO) 1 Internet of Things 1 Iraq 1 Israel 1 K12 1 K24 1 L11 1 L12 1 L16 1 L2 1 L51 1 L82 1 L86 1 L88 1 LEED (Leadership in Energy and Environmental Design); Knight Management Center 1 LLM reasoning 1 LLM-generated explanations 1 M31 marketing 1 M37 advertising 1 MOOC 1 Markov chain Monte Carlo 1 Markov perfect equilibrium 1 Markov-perfect equilibrium 1 Microsoft 1 Montessori 1 News Feed algorithm 1 OEM 1 OEM (original equipment manufacturer) 1 Paul D. Converse Award 1 Portugal 1 Republicans 1 SaaS 1 SaaS (software as a service) 1 Salesforce 1 Shapley values 1 Skype 1 Stanford 1 Stevia 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Technology Acceptance Model 1 Thumbtack 1 Ticketmaster 1 United States presidential election 1 University of Illinois 1 VAR (value-added reseller) 1 VARs 1 VARs (value-added resellers) 1 Wal-Mart 1 Walmart 1 access to knowledge movement 1 accessibility 1 accounting procedures 1 accumbens 1 achieved status 1 acquisitions 1 action 1 action theory (psychology) 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 ad impressions 1 ad-skipping 1 addressable TV 1 admiration 1 adolescents 1 advanced bandit algorithms research 1 advanced causal inference techniques 1 advertisers 1 advertising and media 1 advertising channel friction 1 advertising frequency 1 advertising persuasion 1 advertising tailoring 1 advertising, ad impressions, branding, complements, television 1 aesthetics 1 affect 1 affect infusion 1 affect/emotions/mood 1 affiliation (psychology) 1 african americans 1 aggregate demand 1 aggregate demand models 1 airlines 1 algorithmic marketing 1 algorithms numerical analysis 1 ambition 1 analytical work 1 anatomy of funny 1 animation speed 1 anthropology 1 apathy 1 app monetization 1 apparel 1 application data management 1 applied psychology 1 argument 1 argument quantity 1 arousal transport hypothesis 1 aspirant 1 assimilation and contrast 1 association (psychology) 1 asymmetric dominance 1 asymmetric information 1 attack ads 1 attention effects 1 attitude extremity 1 attitude sharing 1 attitude-behavior consistency 1 attitudes ambivalence 1 attraction 1 attraction effect 1 attribute 1 attributions 1 augmentation 1 authenticity 1 autobiographical narratives 1 automated bidding 1 automaticity 1 automation technology 1 autonomy 1 avoidance (psychology) 1 b2b 1 baby 1 banking 1 banking industry 1 bargaining 1 bargains 1 beauty 1 belief 1 beliefs 1 bidding 1 big data 1 biology 1 biosimilar agent 1 black business owners 1 body composition 1 book sales & prices 1 bootstrap 1 bootstrapping 1 borderlands 1 boundary value problems 1 brain 1 brand and product relationship 1 brand equity 1 brand evaluation 1 brand metrics 1 brand mobility 1 branding (marketing) 1 branding - global and local brands 1 brands and branding 1 breakthrough innovation 1 budget allocation 1 building a sales force 1 business development 1 business disruptions 1 business expansion 1 business law and ethics 1 business networks 1 business research 1 business schools 1 business to business marketing 1 business to consumer 1 business training 1 candidate choice 1 car dealership 1 carryover effects 1 cartography 1 carving 1 case-related marketing 1 casino hotels 1 categorical perception 1 chain stores 1 change management 1 channel 1 channel selling 1 cheap talk 1 children 1 choice comparability 1 choice confidence 1 choice difficulty 1 choice overload 1 choice restriction 1 choice set heterogeneity 1 choice set size 1 choice-based conjoint analysis 1 choice-based conjoint survey 1 cigars 1 civil service 1 clarity 1 climate 1 climate change policy and economics 1 coalitions 1 cognitive ability 1 cognitive consistency 1 cognitive dissonance 1 cognitive interference 1 collaborative decision-making 1 collections 1 collectors & collecting 1 commerce 1 commercial products 1 commission 1 commitment 1 common value auction 1 communication & psychology 1 communication media 1 communication methodology 1 communications 1 community-based organizations 1 comparative studies 1 comparisons 1 compatibility 1 competence (human resources) 1 competent 1 competitions 1 competitive analysis 1 competitor analysis 1 complements 1 complex network analysis techniques 1 comprimise (ethics) 1 compromise effect 1 computational advertising 1 computational modeling 1 computer industry 1 computer security 1 computer software 1 computer software industry 1 computer vision 1 conceptual framework 1 concession 1 concreteness 1 confidence 1 conflict (psychology) 1 conflict management 1 conflicts of interest 1 conformity 1 consensus 1 conspicuous consumption 1 construal 1 construal level 1 construal level theory 1 consumer conviction 1 consumer deception 1 consumer finances 1 consumer fixed costs 1 consumer goals 1 consumer heterogeneity 1 consumer information 1 consumer intent modeling 1 consumer intent prediction 1 consumer markets 1 consumer memory and advertising 1 consumer motivation 1 consumer package goods 1 consumer packaged goods 1 consumer privacy 1 consumer products industry 1 consumer sophistication 1 consumer welfare 1 consumer well-being 1 consumers' reviews 1 consumption (economics) & psychology 1 contagion (social psychology) 1 content analysis 1 content engineering 1 contest 1 contests 1 context (archaeology) 1 context dependence 1 contingent valuation 1 contracts 1 contrast effect 1 control 1 conversion funnel 1 core competency 1 corporate growth 1 corporate image 1 corporate intrapreneurship 1 corporate profits 1 corporate social responsibility 1 corporate sponsors 1 correctness 1 cost effectiveness 1 cost estimates 1 counterfactual thinking 1 counterfactuals 1 counterfactuals (logic) 1 creative ability 1 creative goods 1 creativity 1 crisis management 1 critical thinking 1 criticism 1 cross-country analysis 1 cross-cultural research 1 cross-market bundling 1 crowdfunding 1 crowdsourcing 1 culture -- psychological aspects 1 currency reform 1 curse of dimensionality 1 customer and client analysis 1 customer development 1 customer feedback 1 customer journey mapping 1 customer loyalty 1 customer preferences 1 customer profitability 1 customer relations 1 customer relationship marketing 1 customer success 1 customer values 1 customer verticals 1 customers 1 customization 1 cyber law 1 d72 1 dashed hopes 1 data center services 1 data collection 1 data science 1 database 1 debit cards 1 debt 1 decision conflict 1 decision difficulty 1 decision order 1 default effects 1 defaults 1 deferred decision 1 dehumanization 1 demand 1 demand response 1 democrats (United States) 1 desert storm 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 desirability 1 desired attitudes 1 developing economy 1 developing employees 1 dice games 1 diet 1 difference-in-differences 1 diffusion of innovation 1 diffusion of innovations 1 diffusion of innovations theory 1 digital distribution 1 digital media 1 digital mediums 1 digital music 1 digital technology 1 digitization 1 dimension (graph theory) 1 direct costing 1 direct e-marketing 1 direct marketing 1 direct sales 1 direct vote 1 direct-mail 1 direct-to-consumer advertising 1 direction of effects 1 disaster response 1 discontinuity 1 discount/coupon 1 discrete & continuous games 1 discrete choice 1 discrete-continuous demand 1 discretionary spending 1 displacement 1 display advertising 1 dispute resolution 1 disruptive innovation 1 dissociation (psychology) 1 distinctiveness 1 distribution channels 1 domestic violence 1 dominance 1 donation 1 double bottom line 1 drinking (physiology) 1 durable goods 1 durable-good pricing 1 dynamic capability 1 dynamic choice models 1 dynamic demand estimation 1 dynamic discrete choice models 1 dynamic effects 1 dynamic pricing 1 dynamic programming 1 dynamic random access memory 1 dynamic self-regulation 1 dynamic testing 1 dynamic-model 1 earning 1 earthquake disaster recovery 1 ease of retrieval 1 eating self-efficacy 1 ecommerce 1 economic and environmental valuation 1 economic aspects of decision making 1 economic decisions 1 economic development 1 economic efficiency 1 economic equilibrium 1 economic policies and impacts 1 economic policy 1 economic surplus 1 economic theories and models 1 economics of regulation 1 editing 1 education technology 1 education technology (EdTech) 1 educational technology 1 effective frequency of advertising 1 effectiveness-performance 1 efficacy 1 effort 1 elections 1 electoral college 1 electrical and electronic engineering 1 electricity 1 electronic cinema 1 electronic communication 1 email 1 embodiment 1 emergency management 1 emerging technology 1 emotional conditioning 1 emotional health 1 emotional response 1 emotions and moral behavior 1 empathy 1 empirical game 1 empirical industrial organization 1 employees 1 employment empowerment 1 endogeneity (econometrics) 1 energy 1 energy and environment impacts 1 energy, environment, economic growth More