List View
Showing 5351 - 5375 of 6317 Records
Ruminating About Placebo Effects of Marketing Actions
- GSB Authors: Baba Shiv
- Date: 2005-11-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
- GSB Authors: Michael Ostrovsky
- Date: 2005-11-01
- Publication Type: Working Papers
Making Markets Work: Five Steps to a Better Health Care System
- GSB Authors: Daniel Kessler
- Date: 2005-11-01
- Publication Type: Articles
- Publication: Health Affairs
Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
- GSB Authors: Jennifer Aaker
- Date: 2005-11-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Placebo Effects of Marketing Actions: Consumer May Get What They Pay For
- GSB Authors: Baba Shiv
- Date: 2005-11-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Teach for America: The Bay Area Expansion (B)
- GSB Authors: James Phills
- Date: 2005-10-30
- Publication Type: Cases
Teach for America: The Bay Area Expansion (A)
- GSB Authors: James Phills
- Date: 2005-10-30
- Publication Type: Cases
Essential Equilibria
- GSB Authors: Robert Wilson
- Date: 2005-10-14
- Publication Type: Articles
- Publication: Proceedings of the National Academy of Sciences
Destination-U, College Counseling on the Internet
- GSB Authors: Jim Ellis | Garth Saloner
- Date: 2005-10-12
- Publication Type: Cases
Over-The-Counter Markets
- GSB Authors: Darrell Duffie
- Date: 2005-10-11
- Publication Type: Articles
- Publication: Econometrica
Matrix Semiconductor Inc. (B) Transitioning from Innovation to Execution
- GSB Authors: Robert Burgelman
- Date: 2005-10-04
- Publication Type: Cases
Digital Creation and Distribution of Music Revisited in 2005
- GSB Authors: Robert Burgelman
- Date: 2005-10-04
- Publication Type: Cases
Adoption of Standards Under Uncertainty
- GSB Authors: Michael Ostrovsky
- Date: 2005-10-01
- Publication Type: Articles
- Publication: The RAND Journal of Economics
What Differences Make a Difference? The Promise and Reality of Diverse Teams in Organizations
- GSB Authors: Margaret Neale
- Date: 2005-10-01
- Publication Type: Articles
- Publication: Psychological Science in the Public Interest
The Impact of Duplicate Orders on Demand Estimation and Capacity Investment
- GSB Authors: Erica Plambeck
- Date: 2005-10-01
- Publication Type: Articles
- Publication: Management Science
Social Tuning of Automatic Racial Attitudes: The Role of Affiliative Motivation
- GSB Authors: Brian Lowery
- Date: 2005-10-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
Accruals, Accounting-Based Valuation Models and the Prediction of Equity Values
- GSB Authors: Mary Barth | William Beaver
- Date: 2005-10-01
- Publication Type: Articles
- Publication: Journal of Accounting Auditing & Finance
Electronic Arts in 2005: The Next Generation of Convergence
- GSB Authors: Robert Burgelman
- Date: 2005-09-25
- Publication Type: Cases
The Highest Goal: The Secret That Sustains You in Every Moment
- GSB Authors: Michael Ray
- Date: 2005-09-22
- Publication Type: Books
Managing the Strategic Dynamics of Acquisition Integration: Lessons from Hp and Compaq
- GSB Authors: Robert Burgelman
- Date: 2005-09-20
- Publication Type: Working Papers
Internal Corporate Venturing Cycles: A Nagging Strategic Leadership Challenge
- GSB Authors: Robert Burgelman
- Date: 2005-09-20
- Publication Type: Working Papers
SV2-Silicon Valley Social Venture Fund
- GSB Authors: Laura Arrillaga-Andreessen
- Date: 2005-09-14
- Publication Type: Cases
Amy Baker
- GSB Authors: Kathryn Shaw
- Date: 2005-09-13
- Publication Type: Cases
Sheryle Bolton (A)
- GSB Authors: Kathryn Shaw
- Date: 2005-09-13
- Publication Type: Cases
Rosemary Brooks
- GSB Authors: Garth Saloner
- Date: 2005-09-12
- Publication Type: Cases