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Miniature of Non-Target Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
Non-Target Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
  • GSB Authors: Jennifer Aaker
  • Date: 2006-11-17
  • Publication Type: Working Papers


Miniature of Google in China
Google in China
  • GSB Authors: David Baron
  • Date: 2006-11-15
  • Publication Type: Cases


Miniature of Mountain Hardwear (C): Working with Athletes
Mountain Hardwear (C): Working with Athletes
  • GSB Authors: George Foster
  • Date: 2006-11-10
  • Publication Type: Cases


Miniature of Mountain Hardwear (B): Financing Growth and Strategic Opportunities
Mountain Hardwear (B): Financing Growth and Strategic Opportunities
  • GSB Authors: George Foster
  • Date: 2006-11-10
  • Publication Type: Cases


Miniature of Mountain Hardwear (A): The Early Years
Mountain Hardwear (A): The Early Years
  • GSB Authors: George Foster
  • Date: 2006-11-10
  • Publication Type: Cases


Miniature of Pacific Cares: Seizing a Market Opportunity
Pacific Cares: Seizing a Market Opportunity
  • GSB Authors: Jim Ellis
  • Date: 2006-11-09
  • Publication Type: Cases


Miniature of The Stanford Business Reporter, November 6, 2006 Issue
The Stanford Business Reporter, November 6, 2006 Issue
Available to: Stanford Users
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  • Date: 2006-11-06
  • Publication: The Stanford Business Reporter


Miniature of Stanford Business Volume 75 Issue 1
Stanford Business Volume 75 Issue 1
Available to: Stanford Users
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  • Date: 2006-11-01
  • Publication: Stanford Business


Miniature of Waste Concern
Waste Concern
  • GSB Authors: James Phills
  • Date: 2006-11-01
  • Publication Type: Cases


Miniature of Minnesota Public Radio: Social Purpose Capitalism
Minnesota Public Radio: Social Purpose Capitalism
  • GSB Authors: James Phills
  • Date: 2006-11-01
  • Publication Type: Cases


Miniature of A Fractiles Perspective to the Joint Price/Quantity Newsvendor Model
A Fractiles Perspective to the Joint Price/Quantity Newsvendor Model
  • GSB Authors: Evan Porteus
  • Date: 2006-11-01
  • Publication Type: Articles
  • Publication: Management Science


Miniature of Building Supply Chain Excellence in Emerging Economies
Building Supply Chain Excellence in Emerging Economies
  • GSB Authors: Hau Lee
  • Date: 2006-10-31
  • Subject: Supply Chain Management | Global Trade Logistics
  • Publication Type: Books


Miniature of Building Supply Chain Excellence in Emerging Economies
Building Supply Chain Excellence in Emerging Economies
  • GSB Authors: Hau Lee
  • Date: 2006-10-31
  • Publication Type: Books


Miniature of Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates
Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates
  • GSB Authors: Wesley Hartmann
  • Date: 2006-10-27
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics


Miniature of Arcor: The Challenge of Becoming a Global Competitor
Arcor: The Challenge of Becoming a Global Competitor
  • GSB Authors: Bruce McKern
  • Date: 2006-10-23
  • Publication Type: Cases


Miniature of Investors and Markets: Portfolio Choices, Asset Prices, and Investment Advice
Investors and Markets: Portfolio Choices, Asset Prices, and Investment Advice
  • GSB Authors: William Sharpe
  • Date: 2006-10-22
  • Publication Type: Books


Miniature of Selection Criteria for Roll Call Votes
Selection Criteria for Roll Call Votes
  • GSB Authors: Keith Krehbiel
  • Date: 2006-10-17
  • Publication Type: Working Papers


Miniature of Contentious Legitimacy: Professional Association and Density Dependence in the Dutch Audit Industry 1884-1939
Contentious Legitimacy: Professional Association and Density Dependence in the Dutch Audit Industry 1884-1939
  • GSB Authors: Glenn Carroll
  • Date: 2006-10-17
  • Publication Type: Working Papers


Miniature of Managerial Contracting and Corporate Social Responsibility
Managerial Contracting and Corporate Social Responsibility
  • GSB Authors: David Baron
  • Date: 2006-10-17
  • Publication Type: Working Papers


Miniature of Long-Term Effects of Subliminal Priming on Academic Performance
Long-Term Effects of Subliminal Priming on Academic Performance
  • GSB Authors: Brian Lowery
  • Date: 2006-10-17
  • Publication Type: Working Papers


Miniature of Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
  • GSB Authors: Harikesh Nair
  • Date: 2006-10-13
  • Publication Type: Working Papers


Miniature of Supreme Court Appointments as a Move-The-Median Game
Supreme Court Appointments as a Move-The-Median Game
  • GSB Authors: Keith Krehbiel
  • Date: 2006-10-10
  • Publication Type: Working Papers


Miniature of Circles, the First 10 Years
Circles, the First 10 Years
  • GSB Authors: Garth Saloner
  • Date: 2006-10-10
  • Publication Type: Cases


Miniature of The Red Queen, Success Bias, and Organizational Inertia
The Red Queen, Success Bias, and Organizational Inertia
  • GSB Authors: William Barnett
  • Date: 2006-10-10
  • Publication Type: Working Papers


Miniature of The Stanford Business Reporter, October 9, 2006 Issue
The Stanford Business Reporter, October 9, 2006 Issue
Available to: Stanford Users
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  •   PDF
  • Date: 2006-10-09
  • Publication: The Stanford Business Reporter