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Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
- GSB Authors: Jennifer Aaker
- Date: 2001-09-01
- Publication Type: Articles
- Publication: Journal of Cross-Cultural Psychology
Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results
- GSB Authors: David Montgomery | Warren Hausman
- Date: 2001-08-01
- Publication Type: Working Papers
Export Assistance, Price Adaptation to the Foreign Market, and Annual Export Performance Improvement: A Structural Model Examination
- GSB Authors: David Montgomery
- Date: 2001-08-01
- Publication Type: Working Papers
The Effects of Prior Export Performance on Firms Commitment to Exporting and Marketing Strategy Adaptation to the Foreign Market: Evidence from Small and Medium-Sized Exporters
- GSB Authors: David Montgomery
- Date: 2001-08-01
- Publication Type: Working Papers
I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
- GSB Authors: Jennifer Aaker
- Date: 2001-06-01
- Publication Type: Articles
- Publication: Journal of Consumer Research
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
- GSB Authors: Jennifer Aaker
- Date: 2001-01-01
- Publication Type: Working Papers
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards
- GSB Authors: Itamar Simonson
- Date: 2001-01-01
- Publication Type: Working Papers
Culture Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
- GSB Authors: Jennifer Aaker
- Date: 2001-01-01
- Publication Type: Working Papers
I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
- GSB Authors: Jennifer Aaker
- Date: 2001-01-01
- Publication Type: Working Papers
The Application of an Individual Level Diffusion Model Prior to Launch
- GSB Authors: James Lattin
- Date: 2000-11-09
- Publication Type: Working Papers
Skype
- GSB Authors: S. Wheeler
- Date: 1900-01-01
- Publication Type: Cases
Clorox, Combat Advertising Strategy (A)
- GSB Authors: James Lattin
- Date: 1900-01-01
- Publication Type: Cases
Trunk Club: Hiring, Motivating, and Managing a Sales Team
- GSB Authors: James Lattin | Kirk Bowman
- Date: 1900-01-01
- Publication Type: Cases
Nektar Therapeutics
- GSB Authors: James Lattin | Mark Leslie
- Date: 1900-01-01
- Publication Type: Cases