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Miniature of Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
  • GSB Authors: Jennifer Aaker
  • Date: 2001-09-01
  • Publication Type: Articles
  • Publication: Journal of Cross-Cultural Psychology


Miniature of Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results
Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results
  • GSB Authors: David Montgomery | Warren Hausman
  • Date: 2001-08-01
  • Publication Type: Working Papers




Miniature of I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-06-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers


Miniature of Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards
  • GSB Authors: Itamar Simonson
  • Date: 2001-01-01
  • Publication Type: Working Papers



Miniature of I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers


Miniature of The Application of an Individual Level Diffusion Model Prior to Launch
The Application of an Individual Level Diffusion Model Prior to Launch
  • GSB Authors: James Lattin
  • Date: 2000-11-09
  • Publication Type: Working Papers


Miniature of Skype
Skype
  • GSB Authors: S. Wheeler
  • Date: 1900-01-01
  • Publication Type: Cases


Miniature of Clorox, Combat Advertising Strategy (A)
Clorox, Combat Advertising Strategy (A)
  • GSB Authors: James Lattin
  • Date: 1900-01-01
  • Publication Type: Cases


Miniature of Trunk Club: Hiring, Motivating, and Managing a Sales Team
Trunk Club: Hiring, Motivating, and Managing a Sales Team
  • GSB Authors: James Lattin | Kirk Bowman
  • Date: 1900-01-01
  • Publication Type: Cases


Miniature of Nektar Therapeutics
Nektar Therapeutics
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 1900-01-01
  • Publication Type: Cases