707 Stanford GSB Faculty Publications

405 Articles 154 Working Papers 144 Cases 4 Books

142 Jennifer Aaker 60 Zakary Tormala 56 Harikesh Nair 47 Baba Shiv 46 Itamar Simonson 42 S. Wheeler 42 Sridhar Narayanan 40 James Lattin 32 Wesley Hartmann 30 Navdeep Sahni 28 Jonathan Levav 27 Szu-chi Huang 27 V Srinivasan 22 David Montgomery 21 Naomi Bagdonas 14 Pedro Gardete 13 Stephan Seiler 12 Mark Leslie 12 Michaela Draganska 8 Monic Sun 8 Stephanie Tully 7 Uzma Khan 6 Bart Bronnenberg 6 Yu Ding 5 Connor Diemand-Yauman 5 Kirk Bowman 5 Peter Levine 5 Stephen Anderson-Macdonald 5 Yuyan Wang 4 Debra Schifrin 4 Fei-Fei Li 4 Sonya Grier 4 Wasim Azhar 4 Yewon Kim 3 Ada Aka 3 Kwabena Donkor 3 Samuel Goldberg 2 Allan Thygesen 2 Russell Siegelman 2 Warren Hausman 1 Amir Goldberg 1 Brian Lowery 1 Carole Robin 1 Dale Miller 1 David Hornik 1 Glenn Carroll 1 Gloria Lee 1 J Harrison 1 Jesper Sørensen 1 Joshua Rauh 1 Kristin Laurin 1 Leo Linbeck 1 Nicholas Bloom 1 Paul Brest 1 Peter Reiss 1 Tom Bedecarre 1 V. Viard More

8 Organizational Behavior 3 Economics 1 Finance 1 Political Economy

50 Journal of Consumer Research 49 Journal of Marketing Research 37 Marketing Science 30 Journal of Consumer Psychology 24 Journal of Experimental Social Psychology 24 Quantitative Marketing and Economics 23 Management Science 19 Journal of Personality and Social Psychology 13 Personality and Social Psychology Bulletin 13 Psychological Science 11 Marketing Letters 7 Journal of Marketing 6 Journal of the Association for Consumer Research 5 Current Opinion in Psychology 5 Organizational Behavior and Human Decision Processes 5 Proceedings of the National Academy of Sciences 4 Emotion 4 Harvard Business Review 4 The American Economic Review 3 Journal of Behavioral Decision Making 3 Scientific Reports 3 Social Psychological and Personality Science 3 The Review of Economic Studies 2 Appetite 2 Applied Health Economics and Health Policy 2 Consumer Psychology Review 2 European Journal of Marketing 2 International Journal of Research in Marketing 2 Journal of Experimental Psychology: General 2 Journal of Product Innovation Management 2 Journal of Public Policy & Marketing 2 Journal of Research in Personality 2 London Business School Review 2 Long Range Planning 2 Motivation Science 2 Pacific Economic Review 2 Social and Personality Psychology Compass 2 The Service Industries Journal 1 Academy of Management Learning and Education 1 American Economic Journal: Economic Policy 1 Annual Review of Psychology 1 Asia Pacific Journal of Management 1 California Management Review 1 Cerebral Cortex 1 Cognition 1 Cognitive Brain Research 1 IIMB Management Review 1 Journal of Business Ethics 1 Journal of Clinical and Translational Science 1 Journal of Cross-Cultural Psychology 1 Journal of Economics & Management Strategy 1 Journal of Experimental Psychology: Learning, Memory, and Cognition 1 Journal of Law, Economics, and Organization 1 Journal of Marketing Behavior 1 Journal of Mechanical Design 1 Journal of Operations Management 1 Marketeer: Marketing, Comunicacao, e Vendas 1 Nature 1 PLOS One 1 PNAS Nexus 1 Personality and Social Psychology Review 1 Psychological Bulletin 1 Psychological Review 1 Review of Industrial Organization 1 Social Cognition 1 Social Influence 1 The Journal of Positive Psychology 1 The Patient - Patient-Centered Outcomes Research More

96 marketing 52 advertising 45 entrepreneurship 39 consumer behavior 32 marketing strategy 26 consumer preferences 24 field experiments 23 persuasion 23 social media 19 decision making 18 strategy and general management 17 attitudes 17 internet 17 internet marketing 17 psychology 15 happiness 14 business 14 economics 14 humor 13 pricing 13 technology 12 artificial intelligence 12 consumer psychology 12 consumers 12 machine learning 11 M31 11 online advertising 11 sales management 10 branding 10 consumer market behavior and pricing 10 customer acquisition 10 internet advertising 10 user-generated content 9 attitude certainty 9 computer science 9 consumer goods 9 e-commerce 9 econometrics 9 innovation 9 market research 9 mathematics 8 ethics 8 industrial organization 8 microeconomics 8 organizational behavior 8 politics 8 sales 7 advocacy 7 attitude strength 7 brand management 7 causal effects 7 choice (psychology) 7 communication 7 competition 7 competitive strategy 7 consumer attitudes 7 customer satisfaction 7 endogeneity 7 health 7 learning 7 marketing research 7 motivation 7 motivation (psychology) 7 persuasion (psychology) 7 platforms 7 retail 7 social networks 6 D12 6 attitude change 6 behavior 6 certainty 6 competitive advantage 6 consumer behavior in brand consumption and identification 6 culture 6 digital advertising 6 digital goods 6 goal (psychology) 6 market segmentation 6 marketing campaigns 6 organizational design 6 product management 6 prosocial behavior 6 sales strategy 6 start-up 6 statistics 6 strategy 6 web technology 5 M37 5 advertising campaigns 5 advertising content 5 attitude change (psychology) 5 automation 5 brand choice 5 brands 5 business models 5 casinos 5 comedy 5 complementarities 5 consumer choice 5 consumer search 5 contagion 5 economic competition 5 emerging markets 5 framing 5 homophily 5 human well-being 5 human-centered 5 information sharing 5 leadership 5 marketing management 5 media 5 natural experiment 5 new products 5 receptiveness 5 sales compensation 5 search advertising 5 social influence 5 social interactions 5 supermarkets 5 time 5 well-being 4 C11 4 D03 4 achievement 4 advertising effectiveness 4 analytic models 4 attitude (psychology) 4 board member 4 brand name products 4 business marketing 4 causal inference 4 communication strategy 4 compensation 4 competition (psychology) 4 conflict of interest 4 conjoint analysis 4 consumer engagement 4 consumer research 4 context effects 4 correlated unobservables 4 cultural differences and values 4 customer experience 4 customer experiences 4 deep learning 4 design 4 digital marketing and social media 4 discount prices 4 discrete games 4 distribution 4 elasticity (economics) 4 emotion 4 employee benefits 4 estimation theory 4 forecasting 4 friendship 4 government policy 4 growth strategy 4 identity 4 influence 4 information processing 4 market positioning 4 market structure 4 memory 4 open data 4 open materials 4 optimism 4 organizational change 4 preregistered 4 presidential elections 4 prices 4 privacy 4 randomized experiments 4 recommender systems 4 retail industry 4 retailing 4 search engines 4 selection 4 selling 4 shopping 4 social comparison 4 social psychology 4 software 4 storytelling 4 supply & demand 4 television 4 time perception 4 treatment effects 4 uncertainty 4 variety 3 Bayesian estimation 3 D91 3 EDLP 3 EdgeRank 3 Markov Chain Monte Carlo methods 3 PROMO 3 addiction 3 advertising as information 3 advertising effects 3 advertising media 3 affective forecasting 3 age 3 agency theory 3 behavioral economics 3 behavioral targeting 3 business growth 3 casino gaming and gambling 3 choice 3 choice deferral 3 choice satisfaction 3 cognitive psychology 3 communication in organizations 3 company culture 3 consulting 3 consumer attitude research 3 consumer behavior research 3 consumer education 3 consumer retail behavior studies 3 consumption (economics) 3 customer relations/retention 3 customer relationship management 3 customer retention 3 customer service 3 decision making & psychology 3 decision theory 3 design thinking 3 dynamic games 3 dynamics 3 econometric models 3 education 3 electronic commerce 3 email marketing 3 emotions 3 empirical research 3 entrepreneurs 3 experience 3 experimentation 3 explainability 3 externalities 3 failure 3 field experiment 3 field-experiments 3 financial decision making 3 game theory 3 goal framing 3 health behavior 3 hiring 3 homophily theory (communication) 3 human behavior 3 hypothesis 3 image recognition 3 imperfect information 3 influencers 3 instrumental variables 3 interpersonal communication 3 judgment 3 judgment and decision making 3 liking 3 market analysis 3 marketing channels 3 marketing communication 3 mental simulation 3 mobile 3 mobile apps 3 mobile operating systems 3 monetization 3 multiattribute models 3 multiple equilibria 3 multiproduct firms 3 natural language processing 3 non-profit organizations 3 non-traditional 3 nonrandom targeting 3 online shopping 3 peer effects 3 personality 3 pharmaceutical industry 3 physician prescription behavior 3 platform businesses 3 political advertising 3 political science 3 positioning 3 preferences 3 price discrimination 3 product design 3 product development 3 product differentiation 3 product quality 3 programming language 3 promotions 3 public policy 3 pure mathematics 3 recency effects 3 reputation 3 responsible 3 restaurants 3 reversible jump algorithm 3 sales agents 3 sales force compensation 3 sales organization 3 selection models 3 self-control 3 self-discrepancy 3 self-regulation 3 sensory perception 3 similarity 3 slots 3 social multiplier 3 source perceptions 3 stories 3 strategy implementation 3 subscription goods 3 substitution 3 sustainability 3 target marketing 3 teamwork 3 technological change 3 technology adoption 3 television advertising 3 trade-offs 3 willingness to pay 3 word of mouth 2 ACT-R model 2 B2B channel 2 B2C channel marketing 2 C25 2 C31 2 C33 2 C35 2 C61 2 D83 2 Dirichlet process mixture 2 Dirichlet process prior 2 Facebook 2 Indian rupee 2 L2 2 L81 2 News Feed algorithm 2 Twitter 2 Wal-Mart 2 accounting 2 ad blocking 2 ad effect measurement 2 ad fraud 2 ad-skipping 2 addressable TV 2 admiration 2 advertising campaign 2 advertising channel friction 2 advertising frequency 2 advertising management 2 advertising strategy 2 affect (linguistics) 2 affect infusion 2 ambition 2 ambivalence 2 analytical work 2 apathy 2 archaeology 2 arousal transport hypothesis 2 assassination 2 assimilation and contrast 2 asymmetric dominance 2 asymmetric information 2 athletics 2 attitudes ambivalence 2 attraction effect 2 auction theory and applications 2 authenticity 2 banking industry 2 bargains 2 behavioral decision theory 2 behavioral finance 2 behavioral health and interventions 2 belief & doubt 2 beliefs 2 bias 2 biased beliefs 2 brand 2 brand identification 2 brand metrics 2 business history 2 business revenue 2 businesspeople 2 carryover effects 2 categorical perception 2 categorization (psychology) 2 chain stores 2 cheap talk 2 choice comparability 2 choice difficulty 2 choice restriction 2 choice-based conjoint analysis 2 cognition 2 collaboration 2 commitment 2 commitment (psychology) 2 community relations 2 comparison (psychology) 2 comparisons 2 competent 2 comprehension 2 compromise effect 2 conflict 2 consensus 2 consensus (social sciences) 2 conspicuous consumption 2 constrained optimization 2 constraints 2 construal 2 consumer behaviour 2 consumer conviction 2 consumer credit 2 consumer intent modeling 2 consumer marketing 2 consumer memory and advertising 2 consumer package goods 2 consumer preferences research 2 consumer response 2 consumer welfare 2 content (measure theory) 2 content engineering 2 contest 2 contests 2 context dependence 2 context effects (psychology) 2 contract design 2 control (psychology) 2 cost estimates 2 counter-terrorism 2 counterfactuals 2 crowdfunding 2 customer preferences 2 customer relationship management (CRM) 2 customer services 2 customer values 2 customization 2 d72 2 deception 2 decision conflict 2 decision-making 2 decision-making and behavioral economics 2 deferred decision 2 developing countries 2 diffusion 2 digital distribution 2 digital platforms and economics 2 direct vote 2 disaster response 2 disclosure 2 discrete choice models 2 discrete-continuous demand 2 diversity 2 donation 2 dynamic self-regulation 2 dynamic testing 2 economic demand 2 economic psychology 2 economics and econometrics 2 effective frequency of advertising 2 emotional intelligence 2 emotional response 2 empirical game 2 employee attitude 2 employee empowerment 2 endogenous group formation 2 entertainment industry 2 equilibrium 2 equilibrium analysis 2 evidence 2 expectation (psychology) 2 expectations and experience 2 experimental behavioral economics studies 2 experimental design 2 extremeness aversion 2 extremity 2 facial affect recording 2 fairness 2 false advertising 2 field (mathematics) 2 field research 2 financial accountability 2 financial constraints 2 fintech 2 food 2 food labeling 2 freemium 2 functional magnetic resource imaging 2 fund raising 2 fundraising 2 gambling behavior 2 geography 2 goal pursuit 2 goal success 2 goals 2 goodwill model 2 group identification 2 group persuasion 2 health care 2 hedonics 2 hierarchical Bayes methods 2 hierarchical Bayesian estimation 2 history 2 hot hand 2 house brands 2 idiosyncratic fit 2 implicit theories 2 improving performance 2 in-store marketing 2 incentives 2 income 2 information 2 information transmission 2 informative advertising 2 installed-base effects 2 intent-based recommendation 2 international business 2 international marketing 2 internet privacy 2 internet stores 2 invasion 2 investments 2 job applications 2 judgment and choice 2 knowledge accumulation 2 l10 2 law 2 logos (symbols) 2 long-term effects of ads 2 lose 2 loyalty 2 m37 2 management 2 management philosophy 2 market share 2 market strategy 2 market timing 2 marketing & psychology 2 marketing implementation 2 matching (statistics) 2 materialism 2 mathematical analysis 2 meaning 2 media economics 2 media influence and politics 2 memory model 2 memory-based model 2 mental representation 2 microblogging 2 mindset 2 mindsets 2 misinformation 2 misinformation consequences 2 mobile app 2 mobile marketing 2 modality 2 modernization (social science) 2 money 2 monotone treatment response 2 monotone treatment selection 2 morality 2 motor movements 2 multi touch attribution 2 multialternative models 2 music consumption 2 non-compliance 2 norms 2 online commerce 2 online streaming 2 open source 2 organizational management 2 paid content 2 paid-search 2 pandemic 2 partisan identity 2 path data 2 payment 2 paywall 2 perceived risk 2 performance 2 personal finance 2 persuasion knowledge 2 philanthropy 2 polarization 2 political polarization 2 positioning (advertising) 2 potential 2 power 2 preference construction 2 preference elicitation 2 preference uncertainty 2 preferential choice 2 presidential election 2 price 2 price promotions 2 pricing policies 2 privacy policy 2 product introduction 2 product positioning 2 product ratings 2 product usage 2 prosociality 2 prototypicality 2 psychological conflict 2 psychological literature 2 psychological ownership 2 psychotherapist 2 public economics 2 public health 2 quantitative marketing 2 randomization 2 randomized field experiments 2 regression 2 regression discontinuity 2 repeat consumption delay 2 repeated advertising 2 replication 2 resource allocation 2 resource-based view 2 restaurant customers 2 restoration 2 revenue model 2 robots 2 sabotage 2 sales force management 2 sales forecasting 2 sales promotion 2 sales promotions 2 satisfaction 2 scaling globally 2 search costs 2 search engine 2 self concept 2 self discrepancy 2 self regulation 2 self-concept 2 self-expression 2 self-perception 2 self-protective behavior 2 self‐protecting cognitions 2 service enhancements 2 service failure 2 skepticism 2 skin conductance recording 2 small business 2 social change 2 social good 2 social interaction 2 social perception 2 social responsibility of business 2 sociology 2 south africa 2 spacing effect 2 sports competitions 2 sports economics 2 standard deviations 2 start-ups 2 statistical analysis 2 statistical correlation 2 strategic planning 2 subjective wealth 2 supply-side economics 2 systems 2 targeted advertising 2 targeted offers 2 targeted promotions 2 targeting 2 taste 2 temporal spacing 2 temporary standing 2 time-based pricing 2 transfer learning 2 trust 2 two-sided platforms 2 uncertainty reduction 2 valuation 2 value 2 value (mathematics) 2 value perception 2 venture capital 2 video 2 video games 2 wanting 2 warm 2 win 2 women 2 world wide web 1 (performance) expectation 1 (psychology) 1 2000 1 2004 1 2016 1 A/B/N testing 1 A/B/n testing 1 AI chatbot 1 American Marketing Association 1 B2B 1 Bayesian analysis 1 Bertrand supertraps 1 Bob Joss 1 C26 1 COVID-19 1 COVID-19 pandemic 1 Case Method and Specialist Management Disciplines 1 Covid-19 1 Desert Storm 1 Dirichlet principle 1 ERP 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 FMRI 1 Ferrari 1 GAI 1 GDPR 1 General Data Protection Regulation 1 Gies College of Business 1 Graduate School of Business 1 Gulf War 1 Hispanic 1 Home Shopping Network 1 Huntington's disease 1 Indiegogo 1 Initial Public Offering (IPO) 1 Internet of Things 1 Iraq 1 Israel 1 K12 1 K24 1 L11 1 L12 1 L16 1 L51 1 L82 1 L86 1 L88 1 LEED (Leadership in Energy and Environmental Design); Knight Management Center 1 LLM reasoning 1 LLM-generated explanations 1 M31 marketing 1 M37 advertising 1 MOOC 1 Markov chain Monte Carlo 1 Markov perfect equilibrium 1 Markov-perfect equilibrium 1 Microsoft 1 Montessori 1 OEM 1 OEM (original equipment manufacturer) 1 Paul D. Converse Award 1 Portugal 1 SaaS 1 SaaS (software as a service) 1 Salesforce 1 Shapley values 1 Skype 1 Stanford 1 Stevia 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Technology Acceptance Model 1 Thumbtack 1 Ticketmaster 1 United States presidential election 1 University of Illinois 1 VAR (value-added reseller) 1 VARs 1 VARs (value-added resellers) 1 Walmart 1 access to knowledge movement 1 accessibility 1 accounting procedures 1 accumbens 1 achieved status 1 acquisitions 1 action 1 action theory (psychology) 1 ad blockers 1 ad impressions 1 adolescents 1 advanced bandit algorithms research 1 advanced causal inference techniques 1 advertisers 1 advertising and media 1 advertising persuasion 1 advertising tailoring 1 advertising, ad impressions, branding, complements, television 1 affect 1 affect/emotions/mood 1 affiliation (psychology) 1 african americans 1 aggregate demand 1 aggregate demand models 1 airlines 1 algorithmic marketing 1 algorithms numerical analysis 1 anatomy of funny 1 animation speed 1 anthropology 1 app monetization 1 apparel 1 application data management 1 applied psychology 1 argument quantity 1 aspirant 1 association (psychology) 1 attack ads 1 attention effects 1 attitude extremity 1 attitude sharing 1 attitude-behavior consistency 1 attraction 1 attribute 1 attributions 1 augmentation 1 autobiographical narratives 1 automated bidding 1 automaticity 1 automation technology 1 autonomy 1 aversion 1 avoidance (psychology) 1 b2b 1 baby 1 banking 1 bargaining 1 beauty 1 belief 1 bidding 1 big data 1 biology 1 biosimilar agent 1 black business owners 1 body composition 1 book sales & prices 1 bootstrap 1 bootstrapping 1 borderlands 1 boundary value problems 1 brain 1 brand and product relationship 1 brand equity 1 brand evaluation 1 brand image 1 brand mobility 1 branding (marketing) 1 branding - global and local brands 1 brands and branding 1 breakthrough innovation 1 budget allocation 1 building a sales force 1 business development 1 business disruptions 1 business law and ethics 1 business networks 1 business research 1 business to business marketing 1 business to consumer 1 business training 1 candidate choice 1 car dealership 1 cartography 1 carving 1 case-related marketing 1 casino hotels 1 change management 1 channel 1 channel selling 1 children 1 choice confidence 1 choice overload 1 choice set heterogeneity 1 choice set size 1 choice-based conjoint survey 1 cigars 1 civil service 1 clarity 1 climate 1 climate change policy and economics 1 coalitions 1 cognitive ability 1 cognitive consistency 1 cognitive dissonance 1 collections 1 collectors & collecting 1 commerce 1 commercial products 1 commission 1 common value auction 1 communication & psychology 1 communication media 1 communication methodology 1 communications 1 community-based organizations 1 comparative studies 1 compassion 1 compatibility 1 competence (human resources) 1 competitions 1 competitive analysis 1 competitor analysis 1 complements 1 complex network analysis techniques 1 comprimise (ethics) 1 computational advertising 1 computational modeling 1 computer industry 1 computer security 1 computer software 1 computer software industry 1 computer vision 1 conceptual framework 1 concession 1 concreteness 1 confidence 1 conflict (psychology) 1 conflict management 1 conflicts of interest 1 conformity 1 construal level 1 construal level theory 1 consumer deception 1 consumer finances 1 consumer fixed costs 1 consumer goals 1 consumer heterogeneity 1 consumer information 1 consumer intent prediction 1 consumer markets 1 consumer motivation 1 consumer packaged goods 1 consumer privacy 1 consumer products industry 1 consumer sophistication 1 consumer well-being 1 consumers' reviews 1 consumption (economics) & psychology 1 contagion (social psychology) 1 content analysis 1 context (archaeology) 1 contingent valuation 1 contracts 1 control 1 conversion funnel 1 core competency 1 corporate image 1 corporate intrapreneurship 1 corporate profits 1 corporate social responsibility 1 corporate sponsors 1 correctness 1 cost effectiveness 1 counterfactual thinking 1 counterfactuals (logic) 1 creative goods 1 creativity 1 crisis management 1 critical thinking 1 cross-country analysis 1 cross-cultural research 1 cross-market bundling 1 crowdsourcing 1 culture -- psychological aspects 1 currency reform 1 curse of dimensionality 1 customer and client analysis 1 customer development 1 customer feedback 1 customer journey mapping 1 customer loyalty 1 customer profitability 1 customer relationship marketing 1 customer success 1 customer verticals 1 customers 1 cyber law 1 dashed hopes 1 data center services 1 data collection 1 data science 1 database 1 debit cards 1 debt 1 decision difficulty 1 decision order 1 default effects 1 defaults 1 dehumanization 1 demand 1 demand response 1 desert storm 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 desirability 1 desired attitudes 1 developing economy 1 developing employees 1 dice games 1 diet 1 difference-in-differences More