57 Cases 5 Articles

62 Stanford GSB Faculty Publications

11 Jennifer Aaker 7 Robert Burgelman 6 William Barnett 5 David Baron 3 Charles Holloway 3 George Foster 3 V. Viard 2 Haim Mendelson 2 John Morgridge 2 Mary Barth 2 Robert Siegel 1 Antonio Davila 1 Charles O'Reilly 1 Dennis Rohan 1 Erik Brynjolfsson 1 Garth Saloner 1 Gregory Martin 1 Harikesh Nair 1 Hayagreeva Rao 1 Ilya A Strebulaev 1 Jeffrey Chambers 1 Jim Ellis 1 John McMillan 1 John Roberts 1 Jonathan Levin 1 Joseph Piotroski 1 Kevin Schulman 1 Michaela Draganska 1 Navdeep Sahni 1 Robert Sutton 1 Theresia Gouw 1 Thomas Hellmann 1 Wesley Hartmann 1 Yossi Feinberg More

15 Marketing 15 Organizational Behavior 9 Economics 6 Political Economy 5 Accounting 1 Finance

1 American Economic Journal: Macroeconomics 1 Information Systems Research 1 Journal of Marketing Research 1 Marketing Letters 1 The Review of Economic Studies

19 strategy and general management 14 marketing 13 entrepreneurship 10 technology 8 growth strategy 8 internet marketing 7 China 6 electronic commerce 6 social media 5 innovation 5 marketing strategy 5 strategy 4 advertising 4 e-commerce 4 economics 4 entrepreneurs 4 international business 4 politics and business environment 4 web technology 3 accounting and control 3 acquisitions 3 customer service 3 education 3 entrepreneurial management 3 expansion 3 finance 3 happiness 3 information services 3 intellectual property 3 marketing campaigns 3 privacy 3 software 3 strategic planning 3 valuation 2 SEC 2 accounting policies 2 accounting standards 2 angel funding 2 athletics 2 branding 2 business model 2 censorship 2 community relations 2 competitive strategy 2 content / viewer monetization 2 customer experiences 2 design 2 emerging markets 2 employee benefits 2 financing 2 government and business 2 government policies 2 government policy 2 government regulations 2 grocery 2 health care 2 high technology 2 human resource management / organisational behaviour 2 information technology 2 international operations 2 knowledge, information and communication systems management 2 leadership 2 legal aspects of business 2 market analysis 2 market entry 2 microfinance 2 organizational design 2 philanthropy 2 politics 2 poverty 2 product design 2 product development 2 research and development (R&D) 2 search engines 2 social good 2 start-up 2 start-ups 2 strategic market planning 2 strategy implementation 2 technological change 2 television 2 venture capital 1 Asia 1 IPO (initial public offering) 1 ISP 1 Twitter 1 World Wide Web 1 accounting 1 advertising campaign 1 advertising campaigns 1 advertising media 1 angel financing 1 apparel 1 art 1 attention 1 auctions 1 automation 1 automotive 1 brand identification 1 brand metrics 1 brand name products 1 brands 1 breakthrough innovation 1 broadcast / cable 1 business and government 1 business ethics 1 business growth 1 business models 1 business plan 1 business revenue 1 business to consumer 1 business-to-business (B2B) 1 change management 1 classified advertising 1 commerce 1 company culture 1 competition 1 competitive advantage 1 competitive analysis 1 computer security 1 consumer goods 1 content delivery 1 content delivery network 1 crowdfunding 1 customer acquisition 1 customer experience 1 customer relationship management (CRM) 1 customer satisfaction 1 data 1 data mining 1 decision making 1 design thinking 1 developing countries 1 digital 1 digital age 1 digital goods 1 direct costing 1 discounted cash flow (DCF) 1 display advertising 1 distribution 1 distribution planning 1 economics, politics and business environment 1 electronic newspapers 1 electronics 1 employee empowerment 1 family-owned business 1 family-owned businesses 1 finance, accounting and control 1 financial statements 1 free goods 1 fund raising 1 game theory 1 global business 1 human resources management 1 hypergrowth 1 ideological polarization 1 implementing strategy 1 improving performance 1 industrial 1 industrial costs 1 information and communication systems management 1 information and technology management 1 information management 1 information sharing 1 initial public offering (IPO) 1 international entrepreneurial 1 international marketing 1 internet advertising 1 internet search 1 investors 1 job satisfaction 1 knowledge 1 knowledge management 1 legislation 1 leukemia 1 loans 1 lobbying 1 localisation 1 logistics 1 management philosopy 1 management skills 1 manufacturing 1 market research 1 market selection 1 market share 1 market strategy 1 marketing communications 1 media 1 mergers & acquisitions (M&A) 1 mobile 1 mobile apps 1 monetization 1 newspapers 1 non-market challenges 1 non-market factors 1 non-profit organizations 1 on-line information services 1 on-line video 1 online 1 online advertising 1 open source 1 operations 1 opportunity cost 1 organizational behavior 1 organizational change 1 organizational transformations 1 pacific rim 1 paid content 1 partnerships 1 payments 1 paywall 1 personal computer 1 personnel management 1 physical distribution of goods 1 polarization (social sciences) 1 prices 1 pricing 1 pricing strategy 1 priorities 1 product differentiation 1 product introduction 1 product variety 1 readership 1 research methodology 1 retail 1 retailing 1 revenue model 1 revenues 1 sales promotions 1 search 1 smartphone 1 social enterprise 1 social games 1 social networking 1 social networks 1 social responsibility 1 sports 1 stock exchanges 1 strategic alliances 1 taxation 1 team building 1 telecommunications 1 telecommunications industry 1 television advertising 1 transaction costs 1 value of time 1 volunteers 1 welfare gain 1 women More