43 Articles 6 Cases 2 Working Papers

51 Stanford GSB Faculty Publications

51 Baba Shiv 3 S. Wheeler 2 Zakary Tormala 1 Uzma Khan

51 Marketing

14 Journal of Consumer Research 7 Psychological Science 5 Journal of Marketing Research 4 Journal of Behavioral Decision Making 3 Journal of Consumer Psychology 3 Proceedings of the National Academy of Sciences 2 Appetite 2 Emotion 1 Cerebral Cortex 1 Cognitive Brain Research 1 Organizational Behavior and Human Decision Processes More

7 consumer behavior 5 consumer preferences 3 decision making 3 recency effects 2 affect infusion 2 arousal transport hypothesis 2 assimilation and contrast 2 choice (psychology) 2 choice confidence 2 choice satisfaction 2 consumer psychology 2 counterfactuals 2 customer services 2 emotional response 2 expectations and experience 2 facial affect recording 2 failure 2 functional magnetic resource imaging 2 identity 2 information processing 2 learning 2 liking 2 memory 2 motivation 2 online commerce 2 psychology 2 repeat consumption delay 2 self-expression 2 self‐protecting cognitions 2 skin conductance recording 2 sleep 2 wanting 1 FMRI 1 access to knowledge movement 1 accessibility 1 accumbens 1 aspirant 1 behavior 1 brain 1 brand choice 1 cigars 1 cognitive ability 1 cognitive consistency 1 commitment (psychology) 1 consumer goods 1 consumption (economics) 1 counterfactuals (logic) 1 crisis management 1 dashed hopes 1 decision making & psychology 1 decision-making 1 earthquake disaster recovery 1 electronic commerce 1 emotion 1 emotional conditioning 1 expectancy generation 1 expectation (psychology) 1 experience 1 experimental psychology 1 failure (psychology) 1 field research 1 forecasting 1 functional magnetic resonance imaging 1 glycoproteins 1 hedonic coping behavior 1 honesty 1 hypothesis 1 hypothetical questions 1 identity (psychology) 1 incumbent option 1 individuals' preferences 1 influence 1 information resources 1 insula 1 interpersonal communication 1 inventory shortages 1 jilting effect 1 judgements 1 judgment and decision making 1 management science 1 marketing 1 memory interference 1 mental acuity 1 minority consumers 1 miraculin 1 misattribution 1 mobile big data 1 model 1 mood 1 motivated reasoning 1 motivation (psychology) 1 perceived risk 1 performance 1 physiological arousal 1 polarization (social sciences) 1 portion size 1 positioning (advertising) 1 price 1 prices 1 probability theory 1 product demonstrations 1 product information management 1 product management 1 product placement 1 purchase decisions 1 question (logic) 1 question-behavior effect 1 retail therapy 1 sales presentations 1 satisfaction 1 self-protective behavior 1 sensory perception 1 sensory-specific satiety 1 social groups 1 social interaction 1 social networks 1 status quo 1 stock outs 1 subjectivity 1 vague information 1 valuation 1 value 1 video 1 visual perception 1 weight loss 1 whole & parts (psychology) 1 wine sales & prices More