59 Stanford GSB Faculty Publications

29 Working Papers 25 Articles 5 Cases

59 Harikesh Nair 7 Navdeep Sahni 6 Sridhar Narayanan 5 Wesley Hartmann 3 Jonathan Levav 2 Allan Thygesen 2 Pedro Gardete 1 J Harrison

59 Marketing

8 Journal of Marketing Research 5 Marketing Science 5 Quantitative Marketing and Economics 4 Management Science 2 The Review of Economic Studies 1 Marketing Letters

10 marketing 8 advertising 8 endogeneity 6 platforms 5 contagion 5 correlated unobservables 5 e-commerce 5 field experiments 5 homophily 5 social interactions 4 casinos 4 mobile operating systems 4 pricing 4 selection 3 EDLP 3 EdgeRank 3 M31 3 PROMO 3 advertising content 3 agency theory 3 behavioral targeting 3 consumer engagement 3 consumer preferences 3 deception 3 dynamic games 3 econometrics 3 economics 3 endogenous group formation 3 field-experiments 3 machine learning 3 marketing communication 3 marketing strategy 3 mobile 3 monotone treatment response 3 monotone treatment selection 3 natural language processing 3 nonrandom targeting 3 peer effects 3 pharmaceutical industry 3 physician prescription behavior 3 positioning 3 promotions 3 restaurants 3 sales force compensation 3 social media 3 social multiplier 3 social networks 3 supermarkets 3 treatment effects 3 user-generated content 2 D12 2 Facebook 2 L2 2 M37 2 News Feed algorithm 2 Wal-Mart 2 ad-skipping 2 addressable TV 2 business 2 causal inference 2 complementarities 2 consumer market behavior and pricing 2 consumer welfare 2 consumption (economics) 2 content engineering 2 deep learning 2 diffusion 2 digital advertising 2 disclosure 2 discrete-continuous demand 2 dynamics 2 evidence 2 hiring 2 homophily theory (communication) 2 incentives 2 informative advertising 2 installed-base effects 2 market research 2 marketing management 2 monetization 2 monotone instrumental variables 2 multi touch attribution 2 native advertising 2 non-compliance 2 online advertising 2 paid-search 2 price cutting 2 product quality 2 psychology 2 restaurant customers 2 video games 1 A/B/N testing 1 C25 1 C61 1 Covid-19 1 D91 1 L11 1 L12 1 L16 1 Markov perfect equilibrium 1 Markov-perfect equilibrium 1 Shapley values 1 Technology Acceptance Model 1 Walmart 1 accounting 1 advertising as information 1 algorithmic marketing 1 algorithms numerical analysis 1 app monetization 1 auction theory and applications 1 automated bidding 1 big data 1 bootstrap 1 budget allocation 1 business development 1 casino hotels 1 computational advertising 1 computer science 1 computer vision 1 constrained optimization 1 consumer behavior 1 consumer deception 1 consumer privacy 1 contagion (social psychology) 1 cross-country analysis 1 crowdsourcing 1 diffusion of innovations 1 diffusion of innovations theory 1 digital marketing and social media 1 digital platforms and economics 1 direct-mail 1 direct-to-consumer advertising 1 discontinuity 1 durable goods 1 durable-good pricing 1 dynamic discrete choice models 1 dynamic pricing 1 dynamic programming 1 ecommerce 1 economic and environmental valuation 1 economic competition 1 economic policy 1 economics and econometrics 1 empirical industrial organization 1 endogeneity (econometrics) 1 energy, environment, economic growth 1 estimation theory 1 everyday low pricing 1 experimentation 1 facebook 1 false advertising 1 financial leverage 1 forward-looking consumers 1 forward-looking consumers and firms 1 free-to-play games 1 freemium 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 hierarchical bayes 1 household consumption 1 households and firms 1 image comparison algorithms 1 imitation 1 industrial organization 1 industry studies 1 information privacy 1 innovation contests 1 innovation diffusion and forecasting 1 internet marketing 1 internet privacy 1 large-scale data 1 learning 1 long-run effects 1 market repositioning 1 marketing implemetation 1 marketing research 1 mathematics 1 media 1 medical prescription 1 medicine 1 merger and competition analysis 1 microeconomics 1 monetary economics 1 monotone instrumental variable 1 motivation (psychology) 1 new product diffusion 1 new products 1 nonparametric identification 1 numerical dynamic programming 1 oligopolies 1 online social networks 1 operational definitions 1 paid search 1 performance advertising 1 personnel 1 pharmaceuticals 1 pharmacology 1 platform businesses 1 positioning (advertising) 1 potential outcomes 1 price promotions 1 product management 1 product usage 1 promotional products 1 proportional hazards model 1 purchasing 1 randomized controlled trials 1 razor-blade market 1 real-time bidding 1 recurrent neural networks 1 regression 1 retail competition 1 retail industry -- economic aspects 1 sales 1 sales management 1 search engines 1 semiparametric estimation 1 signaling 1 signalling 1 social belonging 1 social influence Prius automobile 1 social interaction 1 social network 1 social psychology 1 statistical correlation 1 statistics 1 stochastic modeling 1 strategy and management 1 supply & demand 1 targeted marketing 1 technology transfer 1 television advertising 1 the internet 1 tied goods 1 time consistency 1 vertical channels 1 video-game industry 1 video-games 1 vouchers 1 willingness to pay 1 windsurfing 1 world wide web More