122 Stanford GSB Faculty Publications

61 Cases 32 Working Papers 28 Articles 1 Books

25 Jennifer Aaker 11 Harikesh Nair 8 Chip Heath 8 George Foster 7 Naomi Bagdonas 6 Navdeep Sahni 4 Wesley Hartmann 3 Connor Diemand-Yauman 3 Monic Sun 3 Pedro Gardete 2 Andrzej Skrzypacz 2 Baba Shiv 2 Erica Plambeck 2 Gabriel Weintraub 2 Itamar Simonson 2 Ivan Marinovic 2 James Lattin 2 Ken Shotts 2 Mark Leslie 2 Michaela Draganska 2 Neil Malhotra 2 Robert Burgelman 2 Russell Siegelman 2 Sonya Grier 2 Sridhar Narayanan 2 Susan Athey 2 Wasim Azhar 2 Yu Ding 1 Amir Goldberg 1 Carole Robin 1 David Hornik 1 Erik Brynjolfsson 1 Hanno Lustig 1 Ilan Kremer 1 Ilya A Strebulaev 1 Jesper Sørensen 1 Jinhwan Kim 1 John Roberts 1 Jonathan Levav 1 Joseph Piotroski 1 Kevin Schulman 1 Laura Hattendorf 1 Mary Ittelson 1 Mike Speiser 1 Mohsen Bayati 1 Nicholas Bloom 1 Peter DeMarzo 1 Rick Aubry 1 Robert Siegel 1 Shoshana Vasserman 1 Stephan Seiler 1 Stephen Anderson-Macdonald 1 Suzie Noh 1 Sven Beiker 1 V Srinivasan 1 William Barnett 1 Zakary Tormala More

70 Marketing 16 Organizational Behavior 13 Accounting 6 Economics 5 Political Economy 3 Finance

9 Management Science 3 Marketing Science 2 Applied Economics Letters 2 Current Opinion in Psychology 2 Journal of Marketing Research 2 Quantitative Marketing and Economics 1 California Management Review 1 Harvard Business Review 1 International Journal of Research in Marketing 1 Journal of Consumer Research 1 Journal of Sport Management 1 Marketing Letters 1 New England Journal of Medicine 1 The Accounting Review More

122 marketing 26 business 18 economics 16 marketing strategy 14 entrepreneurship 13 advertising 12 industrial organization 11 computer science 10 consumer market behavior and pricing 8 microeconomics 8 strategy and general management 7 econometrics 7 humor 7 social media 6 accounting 6 brand management 6 consumer behavior 6 endogeneity 5 advertising campaigns 5 auction theory and applications 5 communication 5 consumer goods 5 consumers 5 corporate finance and governance 5 field experiments 5 homophily 5 internet 5 mathematics 5 technology 4 advertising strategy 4 artificial intelligence 4 competition 4 consumer behavior in brand consumption and identification 4 correlated unobservables 4 growth strategy 4 innovation 4 internet marketing 4 knowledge management 4 law 4 management 4 non-profit 4 political science 4 pricing 4 process management 4 product introduction 4 psychology 3 behavioral targeting 3 casinos 3 customer acquisition 3 digital platforms and economics 3 endogenous group formation 3 engineering 3 entrepreneur 3 ethics 3 experimental behavioral economics studies 3 finance 3 game theory 3 happiness 3 homophily theory (communication) 3 human behavior 3 leadership 3 machine learning 3 market analysis 3 market entry 3 market structure 3 media 3 monotone treatment response 3 monotone treatment selection 3 nonrandom targeting 3 organizational behavior 3 politics 3 product design 3 promotions 3 randomization 3 social networks 3 sports 3 strategic management 3 strategy 3 user-generated content 2 advertising and media 2 advertising effects 2 advertising management 2 affect (linguistics) 2 agriculture 2 aquaculture 2 asymmetric information 2 bias 2 bidding 2 big data 2 biology 2 box office 2 brand 2 branding 2 brands 2 business history 2 causal inference 2 common value auction 2 communication in organizations 2 communication strategy 2 compensation 2 competition (biology) 2 competitive strategy 2 consensus (social sciences) 2 constraints 2 consumer behaviour 2 consumer preferences 2 consumer retail behavior studies 2 contract design 2 customer experiences 2 customer satisfaction 2 developing countries 2 distributors 2 ecology 2 economics and econometrics 2 electric industries 2 electric power 2 emerging markets 2 emotional intelligence 2 entrepreneurial management 2 environment 2 epidemic 2 epistemology 2 estimation theory 2 ethics and social responsibility 2 field (mathematics) 2 firm innovation and growth 2 food 2 food processing industry 2 geometry 2 health care 2 incentive 2 industry structure 2 influencers 2 information 2 information sharing 2 investment (military) 2 kickbacks 2 learning 2 lobbying 2 management philosophy 2 management science and operations research 2 market positioning 2 market research 2 marketing campaigns 2 marketing information systems 2 marketing management 2 media economics 2 medicine 2 merger and competition analysis 2 misinformation consequences 2 misreporting 2 mission 2 monotone instrumental variables 2 non-profit organizations 2 online advertising 2 organizational design 2 pain 2 perspective (graphical) 2 pharmaceutical 2 philosophy 2 political systems 2 poverty 2 pricing policies 2 product (mathematics) 2 productivity 2 professional sport 2 programming language 2 pure mathematics 2 quality (philosophy) 2 regulated industries 2 regulation 2 reputation 2 retail 2 search advertising 2 search costs 2 search engine 2 selling 2 social psychology 2 sponsorship 2 sport management 2 start-up 2 storytelling 2 strategic planning 2 strategy and management 2 supply chain 2 taxation and compliance studies 2 teamwork 2 technological change 2 telecommunications industry 2 the internet 2 trust 2 vertical integration 2 web technology 2 wine industry and tourism 2 women 2 world wide web 1 ADAS 1 B2B 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 IBuyer 1 Internet of Things 1 MLB 1 Microsoft 1 Montessori 1 Mulago Foundation 1 NBA 1 NHL 1 RSN television ratings 1 Regional Sports Network 1 Skype 1 Technology Acceptance Model 1 Twitter 1 YES Network 1 actuarial science 1 advanced bandit algorithms research 1 advertising media 1 advertising, ad impressions, branding, complements, television 1 aerospace engineering 1 analytical work 1 anatomy of funny 1 and entrepreneurship 1 and personnel 1 archaeology 1 art history and market analysis 1 arts leadership 1 asian culture and media studies 1 association (psychology) 1 attention 1 attitude (psychology) 1 auction theory 1 automated driving 1 automobile industry 1 automotive dealers 1 automotive engineering 1 automotive industry 1 autonomous driving 1 autonomous vehicles 1 baby 1 balance (ability) 1 banking stability, regulation, efficiency 1 baseball on television 1 basketball broadcasting 1 belief & doubt 1 bias in corporate news 1 board of directors 1 borderlands 1 brand equity 1 breakthrough innovation 1 broker-dealer 1 business enterprises 1 business growth 1 business marketing 1 business planning 1 business strategy and innovation 1 business to business marketing 1 business to consumer 1 business training 1 businesspeople 1 capital structure 1 casino hotels 1 certainty 1 certification 1 channel (broadcasting) 1 china 1 choice-based conjoint analysis 1 climate 1 club management 1 cognition 1 cognitive psychology 1 cold start (automotive) 1 collaboration 1 combinatorics 1 comedy 1 commercialization 1 communication media 1 communication methodology 1 communications 1 compassion 1 composite material 1 computer industry 1 computer science applications 1 conflict 1 conglomeration reform 1 conjoint analysis 1 consumer credit 1 consumer culture 1 consumer demographics 1 consumer education 1 consumer privacy 1 consumer psychology 1 consumer search 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 core competency 1 corporate branding 1 corporate finance 1 creativity 1 credit risk and financial regulations 1 cultural differences and values 1 culture 1 customer and client analysis 1 customer base 1 customer experience 1 customer feedback 1 customer relationship marketing 1 customer retention 1 customer service 1 data 1 data collection 1 data science 1 data stream mining techniques 1 database 1 debt 1 decentralization 1 deception 1 delegate 1 design 1 design of experiments 1 developing employees 1 development and growth 1 diffusion of innovations 1 diffusion of innovations theory 1 digital marketing and social media 1 digital media 1 digital rights management (DRM) 1 direct-to-consumer advertising 1 display advertising 1 disruption 1 disruptive innovation 1 distribution 1 diverse educational innovations studies 1 domestic violence 1 driver assistance 1 dynamic random access memory 1 dynamics 1 earnings announcements 1 earnings surprise 1 economic and environmental valuation 1 economic aspects of decision making 1 economic competition 1 economic demand 1 economic growth 1 economic policies and impacts 1 economic theories and models 1 economics of agriculture and food markets 1 economics of information 1 education 1 education technology 1 effectiveness-performance 1 electronic communication 1 emotions and moral behavior 1 empathy 1 employee attitude 1 employee benefits 1 employee empowerment 1 employees 1 employment empowerment 1 endogeneity (econometrics) 1 english auction 1 entertainment 1 entertainment industry 1 entertainment studios 1 entrepreneurs 1 episodic memory 1 equilibrium analysis 1 estimation 1 estimator 1 event management 1 experimental psychology 1 export 1 externalities 1 fake news 1 false advertising 1 feedback effects 1 film box office revenue 1 financial reporting 1 financial services 1 financial statements 1 financial system 1 flexibility (engineering) 1 forward auction 1 franchise dealers 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 fund raising 1 fundraising 1 general agricultural and biological sciences 1 geography 1 geotechnical engineering 1 giving and receiving feedback 1 global trade and economics 1 globalization 1 golf 1 gratitude 1 growth 1 growth strategies 1 heterogeneity 1 hierarchical Bayesian estimation 1 hockey on television 1 hosting 1 hotels 1 households and firms 1 human well-being 1 human-centered 1 humor funny 1 hybrid security 1 ice hockey 1 imperfect information 1 imperfect information games 1 import 1 improving performance 1 in-flight purchases 1 in-store marketing 1 industrial and manufacturing engineering 1 industrial productivity 1 industry studies 1 informal communication 1 information industry 1 information privacy 1 innovation and R&D 1 innovation and knowledge management 1 innovation management 1 innovation policy and r&d 1 installed-base effects 1 insurance and financial risk management 1 interference (communication) 1 internet privacy 1 internet traffic 1 inventory management 1 investment banking 1 job satisfaction 1 labor economics 1 labor market dynamics and wage inequality 1 labor studies 1 labor supply and demand 1 latent class analysis (statistics) 1 laughing 1 law and economics 1 lead gen 1 leadership style 1 legal settlement 1 leukemia 1 limit (mathematics) 1 limited attention 1 longitudinal field 1 loyalty 1 machine learning and algorithms 1 magnetic field 1 making presentations 1 management information systems 1 management philosopy 1 management styles 1 manufacturing 1 manufacturing process and optimization 1 manufacturing strategy 1 market definition 1 market economy 1 market segmentation 1 market selection 1 market share 1 marketing channels 1 marketing communications 1 marketing implementation 1 marketing mix 1 marketing models 1 marketing organizations 1 marketing planning 1 marketing plans 1 marketing research 1 mass media 1 materials science 1 mathematical analysis 1 mathematical optimization 1 mathematics education 1 matrix (chemical analysis) 1 meaningfulness 1 mechanical engineering 1 media influence and politics 1 media studies and communication 1 medical prescription 1 memory 1 microfinance 1 middle management 1 monetary economics 1 monetization 1 monopoly 1 monotone instrumental variable 1 mother 1 motivation 1 motivation (psychology) 1 motorsports 1 multivariate analysis 1 museum 1 negotiation 1 netnography 1 neuroscience 1 new product development 1 nike 1 non-profit management 1 office culture 1 on-line 1 on-line information services 1 online social networks 1 open source software innovations 1 operating environment 1 operating system 1 operational definitions 1 operations 1 operations management 1 opioid 1 opioids 1 organization structure 1 organizational change 1 organizational stories 1 organizational studies 1 path data 1 performance evaluation 1 persistence (discontinuity) 1 personal strategy and style 1 personalization 1 personnel 1 persuasion 1 persuasion (psychology) 1 pharmacology 1 philanthropy 1 physical medicine and rehabilitation 1 physics 1 political advertising 1 politics and business environment 1 power 1 pranks 1 price discrimination 1 pricing of services 1 pricing strategy 1 prioritization 1 process (computing) 1 procurement 1 product 1 product development 1 product differentiation 1 product positioning 1 product usage 1 production (economics) 1 production management (manufacturing) 1 profitability 1 psychotherapist 1 public health 1 publicity 1 quantum mechanics 1 radio frequency identification systems 1 randomized control trial 1 randomized controlled trial 1 rank (graph theory) 1 rate of return 1 ratings 1 real estate 1 real-time targeting 1 recall 1 reference price 1 regional broadcasting 1 relationships 1 relevant market 1 research methodology 1 retirement, disability, and employment 1 revenue generation 1 rewards 1 sales management 1 sales operations 1 sales organization 1 sales promotions 1 sales strategy 1 scalability 1 search engines 1 segmented pricing 1 selection (genetic algorithm) 1 self-depreciation 1 semiconductor industry 1 service (business) 1 service delivery framework 1 service pricing 1 set (abstract data type) 1 shared mobility 1 shopping 1 shopping carts 1 skits 1 social belonging 1 social brand 1 social change 1 social effects 1 social influence Prius automobile 1 social innovation 1 social interaction 1 social interactions 1 social learning 1 software enabled 1 sport development 1 sports management 1 start-ups 1 statistical analysis 1 statistical correlation 1 statistics 1 stories 1 storybanking 1 strategic market planning 1 strategy implementation 1 supply & demand 1 supply and demand 1 supply chain and inventory management 1 surgery 1 sustainable supply chain management 1 technology management 1 technology transfer 1 telecommunications 1 television 1 television networks 1 television program ratings 1 time horizon 1 transportation 1 transportation and mobility innovations 1 travel 1 unique bid auction 1 unit (ring theory) 1 univariate analysis 1 users 1 values 1 venture capital 1 visual perception 1 volatility (finance) 1 volunteer work 1 wealth 1 whole & parts (psychology) 1 windsurfing 1 wine 1 work (physics) 1 work life balance More