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Showing 101 - 125 of 164 Records

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Miniature of Optimal Search for Product Information
Optimal Search for Product Information
  • GSB Authors: Monic Sun
  • Date: 2012-06-05
  • Publication Type: Articles
  • Publication: Management Science
Miniature of A Reflection on Analytical Work in Marketing: Three Points of Consensus
A Reflection on Analytical Work in Marketing: Three Points of Consensus
  • GSB Authors: Monic Sun
  • Date: 2012-05-22
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of BabyCenter Creating a Social Brand
BabyCenter Creating a Social Brand
  • GSB Authors: Jennifer Aaker
  • Date: 2012-05-22
  • Publication Type: Cases
Miniature of Sustainable Conservation
Sustainable Conservation
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-14
  • Publication Type: Cases
Miniature of The Business Case for Happiness
The Business Case for Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2012-05-13
  • Publication Type: Cases
Miniature of JetBlue Creating a Social Brand
JetBlue Creating a Social Brand
  • GSB Authors: Jennifer Aaker
  • Date: 2012-04-16
  • Publication Type: Cases
Miniature of Inflation in Weekend Box Office Estimates
Inflation in Weekend Box Office Estimates
  • GSB Authors: Neil Malhotra
  • Date: 2012-03-05
  • Publication Type: Articles
  • Publication: Applied Economics Letters
Miniature of The Rise of the Regional Sports Network Content Ownership in an Ever-Changing World: The Yes Network in 2009
The Rise of the Regional Sports Network Content Ownership in an Ever-Changing World: The Yes Network in 2009
  • GSB Authors: George Foster
  • Date: 2011-11-01
  • Publication Type: Cases
Miniature of WineInStyle
WineInStyle
  • GSB Authors: George Foster
  • Date: 2011-01-19
  • Publication Type: Cases
Miniature of Does Management Matter? Evidence from India
Does Management Matter? Evidence from India
  • GSB Authors: John Roberts | Nicholas Bloom
  • Date: 2011-01-01
  • Publication Type: Working Papers
Miniature of Global Events as Drivers of Growth: The Case of Hockey Canada
Global Events as Drivers of Growth: The Case of Hockey Canada
  • GSB Authors: George Foster
  • Date: 2010-12-10
  • Publication Type: Cases
Miniature of Marketing Models of Consumer Demand
Marketing Models of Consumer Demand
  • GSB Authors: Harikesh Nair
  • Date: 2010-12-02
  • Publication Type: Working Papers
Miniature of Licensing Decisions and Competition for Integration and Services in Open Source Software
Licensing Decisions and Competition for Integration and Services in Open Source Software
  • GSB Authors: Tunay Tunca
  • Date: 2010-11-14
  • Publication Type: Working Papers
Miniature of NIKE WE: Design Meets Social Good
NIKE WE: Design Meets Social Good
  • GSB Authors: Jennifer Aaker
  • Date: 2010-10-18
  • Publication Type: Cases
Miniature of Zappos: Happiness in a Box
Zappos: Happiness in a Box
  • GSB Authors: Jennifer Aaker
  • Date: 2010-09-20
  • Publication Type: Cases
Miniature of Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
  • GSB Authors: Jennifer Aaker
  • Date: 2010-08-25
  • Publication Type: Cases
Miniature of The Psychology of Happiness
The Psychology of Happiness
  • GSB Authors: Jennifer Aaker | Carole Robin
  • Date: 2010-08-11
  • Publication Type: Cases
Miniature of Mary Simmons (A)
Mary Simmons (A)
  • GSB Authors: Mark Leslie
  • Date: 2010-08-02
  • Publication Type: Cases
Miniature of Mary Simmons (B)
Mary Simmons (B)
  • GSB Authors: Mark Leslie
  • Date: 2010-08-02
  • Publication Type: Cases
Miniature of Bonobos: Customer Intimacy Through Community Development
Bonobos: Customer Intimacy Through Community Development
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-28
  • Publication Type: Cases
Miniature of NIKE WE: Design Meets Social Good
NIKE WE: Design Meets Social Good
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-19
  • Publication Type: Cases
Miniature of Infineon Raceway (Sears Point Raceway): Marketing in the Motor Sports World
Infineon Raceway (Sears Point Raceway): Marketing in the Motor Sports World
  • GSB Authors: George Foster
  • Date: 2010-06-15
  • Publication Type: Cases
Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-09
  • Publication Type: Cases
Miniature of Deals @Delloutlet: How Dell Clears Inventory Through Twitter
Deals @Delloutlet: How Dell Clears Inventory Through Twitter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-05-10
  • Publication Type: Cases
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design 5 politics 5 product design 5 product introduction 5 statistics 5 supply chain 5 web technology 4 agriculture 4 biology 4 consumer retail behavior studies 4 consumers 4 customer experiences 4 developing countries 4 ecology 4 emerging markets 4 employee benefits 4 endogeneity 4 engineering 4 field experiments 4 geography 4 homophily 4 leadership 4 machine learning 4 market segmentation 4 poverty 4 process management 4 sociology 4 storytelling 4 strategic planning 4 strategy and management 3 advertising media 3 business growth 3 business history 3 common value auction 3 communication in organizations 3 competition (biology) 3 consumer marketing 3 contract design 3 correlated unobservables 3 cultural differences and values 3 customer experience 3 customer service 3 design 3 digital marketing and social media 3 economic growth 3 economics and econometrics 3 education 3 entrepreneur 3 epistemology 3 ethics 3 experimental behavioral economics studies 3 food 3 health care 3 homophily 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(broadcasting) 1 child mortality 1 child nutrition and water access 1 china 1 choice-based conjoint analysis 1 climate 1 club management 1 co-search 1 cognition 1 cognitive psychology 1 cold start (automotive) 1 collaboration 1 combinatorics 1 commerce 1 commercialization 1 commodity 1 communication media 1 communication methodology 1 communications 1 companies and brands 1 compassion 1 competence (human resources) 1 competitive advantage 1 competitor analysis 1 complementarities 1 complexity 1 composite material 1 comprehension 1 computer industry 1 computer network 1 computer security 1 conceptual framework 1 conflicts of interest 1 conglomeration reform 1 conjoint analysis 1 conservation, biodiversity, and resource management 1 construct (python library) 1 consumer credit 1 consumer culture 1 consumer demographics 1 consumer education 1 consumer goals 1 consumer markets 1 consumer privacy 1 consumer products industry 1 consumer psychology 1 consumer search 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 context (archaeology) 1 coordination 1 core competency 1 corporate culture 1 corporate finance 1 corporate growth 1 corporate sponsors 1 corporate vision 1 creativity 1 credit risk and financial regulations 1 customer and client analysis 1 customer base 1 customer feedback 1 customer profitability 1 customer relations 1 customer relationship management (CRM) 1 customer relationship marketing 1 customers 1 data 1 data collection 1 data mining 1 data science 1 data stream mining techniques 1 dating markets 1 debt 1 decentralization 1 deception 1 decision-making and behavioral economics 1 deforestation (computer science) 1 delegate 1 demographics 1 design of experiments 1 design thinking 1 developing country 1 developing employees 1 development and growth 1 diffusion of innovations 1 diffusion of innovations theory 1 digital advertising 1 digital media 1 digital mediums 1 digital rights management (DRM) 1 dimension (graph theory) 1 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hierarchical Bayesian estimation 1 hockey on television 1 hofstede's cultural dimensions theory 1 hosting 1 hotels 1 households and firms 1 human well-being 1 human-centered 1 humor funny 1 hybrid security 1 ice hockey 1 imitation 1 imperfect information 1 imperfect information games 1 import 1 improving performance 1 in-flight purchases 1 in-store marketing 1 industrial and manufacturing engineering 1 industrial productivity 1 industry classification 1 industry studies 1 inequality 1 informal communication 1 information 1 information & technology 1 information industry 1 information management 1 information privacy 1 innovation and R&D 1 innovation and knowledge management 1 innovation management 1 innovation policy and r&d 1 installed-base effects 1 insurance and financial risk management 1 interference (communication) 1 international business 1 international issues 1 international marketing 1 international student and expatriate challenges 1 internet privacy 1 internet traffic 1 interview 1 inventory management 1 investment banking 1 job attitude 1 job performance 1 job satisfaction and organizational behavior 1 jokes 1 labor economics 1 labor studies 1 labor supply and demand 1 latent class analysis (statistics) 1 laughing 1 law and economics 1 laws and regulations 1 lead gen 1 leadership style 1 legal settlement 1 leukemia 1 leverage (statistics) 1 license 1 lighting 1 limit (mathematics) 1 limited attention 1 livelihood 1 longitudinal field 1 low income 1 loyalty 1 machine learning and algorithms 1 macroeconomics 1 magnetic field 1 making presentations 1 management and organizational studies 1 management consulting 1 management consulting stories 1 management information systems 1 management philosopy 1 management styles 1 manufacturing 1 manufacturing process and optimization 1 manufacturing strategy 1 market definition 1 market selection 1 market share 1 market strategy 1 marketing campaign 1 marketing mix 1 marketing models 1 marketing organizations 1 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services 1 online platforms 1 online social networks 1 open source 1 open source software 1 operating environment 1 operational definitions 1 opioid 1 opioids 1 organization structure 1 organizational change 1 organizational stories 1 organizational studies 1 organizational transformations 1 organizations 1 path (computing) 1 path data 1 path dependence 1 payment 1 peer fi rm 1 performance evaluation 1 persistence (discontinuity) 1 persistent performance differences 1 personal computer 1 personal strategy and style 1 personalization 1 personnel 1 personnel selection 1 persuasion 1 persuasion (psychology) 1 pharmacology 1 physical medicine and rehabilitation 1 physics 1 platforms 1 policy making 1 political advertising 1 politics and business environment 1 potential outcomes 1 poverty, education, and child welfare 1 power 1 pranks 1 price discrimination 1 pricing of services 1 pricing strategy 1 prioritization 1 privacy 1 private equity 1 private equity and venture capital 1 process (computing) 1 product 1 product development 1 product differentiation 1 product usage 1 production management (manufacturing) 1 profitability 1 psychiatry 1 psychographic 1 psychological intervention 1 public economics 1 public health 1 public policy 1 publicity 1 quality and supply management 1 quantitative analysis 1 quantum mechanics 1 race (biology) 1 radio frequency identification systems 1 randomized control trial 1 randomized controlled trial 1 rank (graph theory) 1 rate of return 1 ratings 1 real estate 1 real-time targeting 1 recall 1 recruitment 1 reference price 1 regional broadcasting 1 regression 1 regression discontinuity 1 regression discontinuity design 1 relationships 1 relevant market 1 research methodology 1 retirement, disability, and employment 1 revealed preference 1 revenue 1 revenue generation 1 rewards 1 risk analysis (engineering) 1 risk management 1 risk management in financial firms 1 safety research 1 sales agents 1 sales management 1 sales operations 1 sales organization 1 satisficing 1 search advertising 1 search costs 1 search engine 1 search engines 1 seekers 1 segmented pricing 1 selection (genetic algorithm) 1 self-depreciation 1 semiconductor industry 1 service delivery framework 1 service management 1 service pricing 1 shared mobility 1 sharing economy and platforms 1 shopping 1 shopping carts 1 situational ethics 1 skits 1 social and intergroup psychology 1 social belonging 1 social brand 1 social change 1 social effects 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social learning 1 social science 1 social technology 1 software 1 software development 1 software enabled 1 sorting 1 sport development 1 sports management 1 statistical analysis 1 statistical correlation 1 stock (firearms) 1 stock market forecasting methods 1 storybanking 1 strategic financial management 1 strategic market planning 1 strategic sourcing 1 strategy implementation 1 subsidy 1 supplemental nutrition assistance program 1 supply & demand 1 supply and demand 1 supply chain management 1 supply chain networks 1 supply chain risk management 1 surgery 1 sustainability 1 technology management 1 technology transfer 1 telecommunications 1 television networks 1 television program ratings 1 theme (computing) 1 time 1 time horizon 1 tradeoff analysis 1 transportation 1 transportation and mobility innovations 1 travel 1 treatment effects 1 trust 1 typology 1 unique bid auction 1 unit (ring theory) 1 univariate analysis 1 upstream (networking) 1 users 1 valuation (finance) 1 value (mathematics) 1 value of information 1 values 1 video 1 visual perception 1 volatility (finance) 1 volunteer work 1 wealth 1 well-being 1 whole & parts (psychology) 1 windsurfing 1 wine 1 work (physics) 1 work life balance 1 yield (engineering)