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Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Off-Target? Changing Cognitive-Based Attitudes
Off-Target? Changing Cognitive-Based Attitudes
  • GSB Authors: Jennifer Aaker
  • Date: 2002-01-01
  • Publication Type: Working Papers
Miniature of Can Mixed Emotions Peacefully Co-Exist?
Can Mixed Emotions Peacefully Co-Exist?
  • GSB Authors: Jennifer Aaker
  • Date: 2002-01-01
  • Publication Type: Working Papers
Miniature of Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
  • GSB Authors: Jennifer Aaker
  • Date: 2001-09-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
  • GSB Authors: Jennifer Aaker
  • Date: 2001-09-01
  • Publication Type: Articles
  • Publication: Journal of Cross-Cultural Psychology
Miniature of I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-06-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers
Miniature of Culture Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
Culture Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers
Miniature of I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers
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