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Showing 151 - 164 of 164 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Tyson Foods, Inc. (B)
Tyson Foods, Inc. (B)
  • GSB Authors: Chip Heath
  • Date: 2003-10-09
  • Publication Type: Cases
Miniature of The Xbox Launch in Korea
The Xbox Launch in Korea
  • GSB Authors: Michaela Draganska
  • Date: 2003-04-25
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (B)
Gardenburger Advertising Strategy (B)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (A)
Gardenburger Advertising Strategy (A)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Center for Science in the Public Interest
Center for Science in the Public Interest
  • GSB Authors: Chip Heath
  • Date: 2002-11-13
  • Publication Type: Cases
Miniature of Lexicon Branding (A)
Lexicon Branding (A)
  • GSB Authors: Chip Heath
  • Date: 2002-08-21
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of Lexicon Branding, Procter & Gamble's Swiffer (B)
Lexicon Branding, Procter & Gamble's Swiffer (B)
  • GSB Authors: Chip Heath
  • Date: 2002-02-17
  • Publication Type: Cases
Miniature of Edison and the Electric Light (A)
Edison and the Electric Light (A)
  • GSB Authors: Chip Heath
  • Date: 2002-01-08
  • Publication Type: Cases
Miniature of Edison and the Electric Light (B)
Edison and the Electric Light (B)
  • GSB Authors: Chip Heath
  • Date: 2002-01-08
  • Publication Type: Cases
Miniature of The Blair Witch Project (A)
The Blair Witch Project (A)
  • GSB Authors: Chip Heath
  • Date: 2001-09-05
  • Publication Type: Cases
Miniature of The Blair Witch Project (B)
The Blair Witch Project (B)
  • GSB Authors: Chip Heath
  • Date: 2001-05-09
  • Publication Type: Cases
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hierarchical Bayesian estimation 1 hockey on television 1 hofstede's cultural dimensions theory 1 hosting 1 hotels 1 households and firms 1 human well-being 1 human-centered 1 humor funny 1 hybrid security 1 ice hockey 1 imitation 1 imperfect information 1 imperfect information games 1 import 1 improving performance 1 in-flight purchases 1 in-store marketing 1 industrial and manufacturing engineering 1 industrial productivity 1 industry classification 1 industry studies 1 inequality 1 informal communication 1 information 1 information & technology 1 information industry 1 information management 1 information privacy 1 innovation and R&D 1 innovation and knowledge management 1 innovation management 1 innovation policy and r&d 1 installed-base effects 1 insurance and financial risk management 1 interference (communication) 1 international business 1 international issues 1 international marketing 1 international student and expatriate challenges 1 internet privacy 1 internet traffic 1 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(computing) 1 product 1 product development 1 product differentiation 1 product usage 1 production management (manufacturing) 1 profitability 1 psychiatry 1 psychographic 1 psychological intervention 1 public economics 1 public health 1 public policy 1 publicity 1 quality and supply management 1 quantitative analysis 1 quantum mechanics 1 race (biology) 1 radio frequency identification systems 1 randomized control trial 1 randomized controlled trial 1 rank (graph theory) 1 rate of return 1 ratings 1 real estate 1 real-time targeting 1 recall 1 recruitment 1 reference price 1 regional broadcasting 1 regression 1 regression discontinuity 1 regression discontinuity design 1 relationships 1 relevant market 1 research methodology 1 retirement, disability, and employment 1 revealed preference 1 revenue 1 revenue generation 1 rewards 1 risk analysis (engineering) 1 risk management 1 risk management in financial firms 1 safety research 1 sales agents 1 sales management 1 sales operations 1 sales organization 1 satisficing 1 search advertising 1 search costs 1 search engine 1 search engines 1 seekers 1 segmented pricing 1 selection (genetic algorithm) 1 self-depreciation 1 semiconductor industry 1 service delivery framework 1 service management 1 service pricing 1 shared mobility 1 sharing economy and platforms 1 shopping 1 shopping carts 1 situational ethics 1 skits 1 social and intergroup psychology 1 social belonging 1 social brand 1 social change 1 social effects 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social learning 1 social science 1 social technology 1 software 1 software development 1 software enabled 1 sorting 1 sport development 1 sports management 1 statistical analysis 1 statistical correlation 1 stock (firearms) 1 stock market forecasting methods 1 storybanking 1 strategic financial management 1 strategic market planning 1 strategic sourcing 1 strategy implementation 1 subsidy 1 supplemental nutrition assistance program 1 supply & demand 1 supply and demand 1 supply chain management 1 supply chain networks 1 supply chain risk management 1 surgery 1 sustainability 1 technology management 1 technology transfer 1 telecommunications 1 television networks 1 television program ratings 1 theme (computing) 1 time 1 time horizon 1 tradeoff analysis 1 transportation 1 transportation and mobility innovations 1 travel 1 treatment effects 1 trust 1 typology 1 unique bid auction 1 unit (ring theory) 1 univariate analysis 1 upstream (networking) 1 users 1 valuation (finance) 1 value (mathematics) 1 value of information 1 values 1 video 1 visual perception 1 volatility (finance) 1 volunteer work 1 wealth 1 well-being 1 whole & parts (psychology) 1 windsurfing 1 wine 1 work (physics) 1 work life balance 1 yield (engineering)