352 Articles 152 Working Papers 142 Cases 4 Books

650 Stanford GSB Faculty Publications

136 Jennifer Aaker 53 Harikesh Nair 53 Zakary Tormala 43 Baba Shiv 42 Itamar Simonson 40 James Lattin 38 Sridhar Narayanan 35 S. Wheeler 30 Wesley Hartmann 27 Navdeep Sahni 26 Jonathan Levav 26 V Srinivasan 22 David Montgomery 22 Szu-chi Huang 21 Naomi Bagdonas 12 Mark Leslie 12 Michaela Draganska 11 Pedro Gardete 10 Stephan Seiler 8 Stephanie Tully 7 Monic Sun 5 Bart Bronnenberg 5 Connor Diemand-Yauman 5 Kirk Bowman 5 Peter Levine 5 Uzma Khan 5 Yu Ding 4 Debra Schifrin 4 Fei-Fei Li 4 Sonya Grier 4 Stephen Anderson-Macdonald 4 Wasim Azhar 4 Yewon Kim 4 Yuyan Wang 3 Ada Aka 3 Samuel Goldberg 2 Allan Thygesen 2 Kwabena Donkor 2 Russell Siegelman 2 Warren Hausman 1 Amir Goldberg 1 Brian Lowery 1 Carole Robin 1 Dale Miller 1 David Hornik 1 Glenn Carroll 1 Gloria Lee 1 J Harrison 1 Jesper Sørensen 1 Joshua Rauh 1 Kristin Laurin 1 Leo Linbeck 1 Nicholas Bloom 1 Paul Brest 1 Peter Reiss 1 Tom Bedecarre 1 V. Viard More

8 Organizational Behavior 3 Economics 1 Finance 1 Political Economy

44 Journal of Consumer Research 43 Journal of Marketing Research 34 Marketing Science 24 Journal of Consumer Psychology 21 Journal of Experimental Social Psychology 21 Management Science 19 Quantitative Marketing and Economics 15 Journal of Personality and Social Psychology 13 Personality and Social Psychology Bulletin 12 Psychological Science 10 Marketing Letters 6 Journal of Marketing 5 Journal of the Association for Consumer Research 5 Organizational Behavior and Human Decision Processes 5 Proceedings of the National Academy of Sciences 4 Current Opinion in Psychology 3 Emotion 3 Journal of Behavioral Decision Making 3 Social Psychological and Personality Science 2 Consumer Psychology Review 2 European Journal of Marketing 2 Harvard Business Review 2 International Journal of Research in Marketing 2 Journal of Product Innovation Management 2 Journal of Public Policy & Marketing 2 Journal of Research in Personality 2 Long Range Planning 2 Scientific Reports 2 Social and Personality Psychology Compass 2 The American Economic Review 2 The Review of Economic Studies 2 The Service Industries Journal 1 Academy of Management Learning and Education 1 American Economic Journal: Economic Policy 1 Annual Review of Psychology 1 Appetite 1 Applied Health Economics and Health Policy 1 Asia Pacific Journal of Management 1 California Management Review 1 Cerebral Cortex 1 Cognition 1 Cognitive Brain Research 1 IIMB Management Review 1 Journal of Business Ethics 1 Journal of Clinical and Translational Science 1 Journal of Cross-Cultural Psychology 1 Journal of Economics & Management Strategy 1 Journal of Experimental Psychology: Learning, Memory, and Cognition 1 Journal of Experimental Psychology: General 1 Journal of Law, Economics, and Organization 1 Journal of Marketing Behavior 1 Journal of Mechanical Design 1 Journal of Operations Management 1 London Business School Review 1 Marketeer: Marketing, Comunicacao, e Vendas 1 Motivation Science 1 Nature 1 PLOS One 1 PNAS Nexus 1 Pacific Economic Review 1 Personality and Social Psychology Review 1 Psychological Bulletin 1 Psychological Review 1 Review of Industrial Organization 1 Social Cognition 1 Social Influence 1 The Journal of Positive Psychology 1 The Patient - Patient-Centered Outcomes Research More

96 marketing 47 advertising 45 entrepreneurship 37 consumer behavior 31 marketing strategy 25 consumer preferences 22 field experiments 22 social media 20 decision making 19 persuasion 18 strategy and general management 17 psychology 16 internet 16 internet marketing 15 attitudes 14 economics 14 happiness 14 humor 13 business 13 technology 12 artificial intelligence 12 machine learning 12 pricing 11 consumer psychology 11 consumers 11 sales management 10 branding 10 consumer market behavior and pricing 10 customer acquisition 10 user-generated content 9 computer science 9 consumer goods 9 e-commerce 9 econometrics 9 innovation 9 internet advertising 9 market research 9 mathematics 9 online advertising 8 M31 8 ethics 8 industrial organization 8 microeconomics 8 organizational behavior 8 politics 7 attitude certainty 7 brand management 7 communication 7 competitive strategy 7 consumer attitudes 7 customer satisfaction 7 endogeneity 7 health 7 marketing research 7 motivation (psychology) 7 persuasion (psychology) 7 platforms 7 retail 7 sales 7 social networks 6 advocacy 6 causal effects 6 certainty 6 choice (psychology) 6 competition 6 competitive advantage 6 consumer behavior in brand consumption and identification 6 culture 6 goal (psychology) 6 learning 6 market segmentation 6 marketing campaigns 6 organizational design 6 product management 6 sales strategy 6 start-up 6 statistics 6 strategy 6 web technology 5 advertising campaigns 5 advertising content 5 attitude change 5 attitude change (psychology) 5 behavior 5 brand choice 5 business models 5 casinos 5 comedy 5 consumer search 5 contagion 5 digital advertising 5 digital goods 5 framing 5 homophily 5 human well-being 5 human-centered 5 information sharing 5 leadership 5 marketing management 5 media 5 motivation 5 new products 5 prosocial behavior 5 sales compensation 5 social interactions 5 time 5 well-being 4 D12 4 advertising effectiveness 4 attitude (psychology) 4 attitude strength 4 automation 4 board member 4 brand name products 4 brands 4 business marketing 4 causal inference 4 communication strategy 4 compensation 4 conflict of interest 4 conjoint analysis 4 consumer choice 4 consumer engagement 4 consumer research 4 context effects 4 correlated unobservables 4 cultural differences and values 4 customer experience 4 customer experiences 4 deep learning 4 design 4 digital marketing and social media 4 distribution 4 economic competition 4 emerging markets 4 emotion 4 employee benefits 4 estimation theory 4 forecasting 4 friendship 4 government policy 4 growth strategy 4 information processing 4 market positioning 4 market structure 4 memory 4 natural experiment 4 optimism 4 organizational change 4 presidential elections 4 prices 4 privacy 4 receptiveness 4 retailing 4 search advertising 4 search engines 4 selection 4 selling 4 shopping 4 social influence 4 social psychology 4 software 4 storytelling 4 supermarkets 4 time perception 4 variety 3 C11 3 D03 3 EdgeRank 3 M37 3 addiction 3 advertising as information 3 advertising effects 3 advertising media 3 age 3 agency theory 3 analytic models 3 behavioral economics 3 behavioral targeting 3 business growth 3 casino gaming and gambling 3 choice 3 choice deferral 3 communication in organizations 3 company culture 3 competition (psychology) 3 complementarities 3 consulting 3 consumer attitude research 3 consumer behavior research 3 consumer education 3 consumer retail behavior studies 3 consumption (economics) 3 customer relations/retention 3 customer relationship management 3 customer retention 3 customer service 3 decision making & psychology 3 decision theory 3 design thinking 3 discount prices 3 discrete games 3 dynamics 3 econometric models 3 education 3 elasticity (economics) 3 electronic commerce 3 empirical research 3 entrepreneurs 3 experience 3 experimentation 3 explainability 3 externalities 3 failure 3 field experiment 3 field-experiments 3 financial decision making 3 game theory 3 health behavior 3 hiring 3 homophily theory (communication) 3 human behavior 3 image recognition 3 imperfect information 3 influence 3 influencers 3 instrumental variables 3 interpersonal communication 3 judgment 3 judgment and decision making 3 market analysis 3 marketing channels 3 marketing communication 3 mental simulation 3 mobile 3 mobile apps 3 monetization 3 multiattribute models 3 multiproduct firms 3 natural language processing 3 non-profit organizations 3 non-traditional 3 nonrandom targeting 3 online shopping 3 open data 3 open materials 3 peer effects 3 pharmaceutical industry 3 physician prescription behavior 3 platform businesses 3 political advertising 3 political science 3 preregistered 3 price discrimination 3 product design 3 product development 3 product differentiation 3 product quality 3 programming language 3 promotions 3 psychological ownership 3 public policy 3 pure mathematics 3 randomized experiments 3 recommender systems 3 reputation 3 responsible 3 restaurants 3 retail industry 3 sales agents 3 sales force compensation 3 sales organization 3 selection models 3 self-control 3 self-regulation 3 sensory perception 3 slots 3 social comparison 3 social multiplier 3 source perceptions 3 stories 3 strategic planning 3 strategy implementation 3 supply & demand 3 sustainability 3 target marketing 3 teamwork 3 technological change 3 technology adoption 3 television 3 television advertising 3 trade-offs 3 treatment effects 3 uncertainty 3 valuation 3 willingness to pay 2 B2B channel 2 B2C channel marketing 2 Bayesian estimation 2 C25 2 C33 2 C61 2 D83 2 D91 2 Dirichlet process mixture 2 Dirichlet process prior 2 EDLP 2 Facebook 2 Indian rupee 2 L81 2 Markov Chain Monte Carlo methods 2 News Feed algorithm 2 PROMO 2 Twitter 2 accounting 2 achievement 2 admiration 2 advertising campaign 2 advertising management 2 advertising strategy 2 affect (linguistics) 2 affect infusion 2 affective forecasting 2 ambivalence 2 analytical work 2 archaeology 2 arousal transport hypothesis 2 assassination 2 asymmetric information 2 athletics 2 auction theory and applications 2 banking industry 2 behavioral decision theory 2 behavioral finance 2 behavioral health and interventions 2 belief & doubt 2 bias 2 biased beliefs 2 brand 2 brand identification 2 brand image 2 business history 2 business revenue 2 businesspeople 2 categorization (psychology) 2 choice satisfaction 2 choice-based conjoint analysis 2 cognition 2 cognitive psychology 2 collaboration 2 commitment (psychology) 2 community relations 2 comparison (psychology) 2 competent 2 comprehension 2 conflict 2 consensus (social sciences) 2 constrained optimization 2 constraints 2 consumer behaviour 2 consumer credit 2 consumer marketing 2 consumer memory and advertising 2 consumer preferences research 2 consumer response 2 content (measure theory) 2 content engineering 2 contest 2 contests 2 context dependence 2 context effects (psychology) 2 contract design 2 control (psychology) 2 cost estimates 2 counter-terrorism 2 counterfactuals 2 crowdfunding 2 customer preferences 2 customer relationship management (CRM) 2 customer services 2 customer values 2 d72 2 deception 2 decision conflict 2 decision-making 2 decision-making and behavioral economics 2 deferred decision 2 developing countries 2 diffusion 2 digital distribution 2 digital platforms and economics 2 direct vote 2 disclosure 2 discrete choice models 2 diversity 2 dynamic games 2 economic demand 2 economic psychology 2 economics and econometrics 2 effective frequency of advertising 2 email marketing 2 emotional intelligence 2 emotional response 2 emotions 2 empirical game 2 employee attitude 2 employee empowerment 2 endogenous group formation 2 entertainment industry 2 equilibrium 2 equilibrium analysis 2 expectation (psychology) 2 experimental behavioral economics studies 2 experimental design 2 facial affect recording 2 fairness 2 false advertising 2 field (mathematics) 2 field research 2 financial accountability 2 financial constraints 2 fintech 2 food 2 freemium 2 functional magnetic resource imaging 2 fund raising 2 fundraising 2 gambling behavior 2 geography 2 goal framing 2 goal pursuit 2 goals 2 group identification 2 health care 2 hedonics 2 hierarchical Bayes methods 2 hierarchical Bayesian estimation 2 history 2 hot hand 2 hypothesis 2 identity 2 improving performance 2 in-store marketing 2 incentives 2 income 2 information 2 information transmission 2 informative advertising 2 installed-base effects 2 international business 2 international marketing 2 internet privacy 2 internet stores 2 invasion 2 job applications 2 knowledge accumulation 2 l10 2 law 2 liking 2 loyalty 2 m37 2 management 2 management philosophy 2 market share 2 market strategy 2 market timing 2 marketing & psychology 2 marketing implementation 2 matching (statistics) 2 mathematical analysis 2 meaning 2 media economics 2 media influence and politics 2 mobile app 2 mobile marketing 2 mobile operating systems 2 modality 2 money 2 monotone treatment response 2 monotone treatment selection 2 motor movements 2 multi touch attribution 2 multialternative models 2 multiple equilibria 2 music consumption 2 norms 2 online streaming 2 open source 2 organizational management 2 paid content 2 paid-search 2 path data 2 payment 2 paywall 2 perceived risk 2 performance 2 personal finance 2 personality 2 philanthropy 2 polarization 2 positioning 2 positioning (advertising) 2 power 2 preference construction 2 preference elicitation 2 preference uncertainty 2 preferences 2 preferential choice 2 presidential election 2 price 2 price promotions 2 pricing policies 2 product introduction 2 product positioning 2 product ratings 2 product usage 2 psychological literature 2 psychotherapist 2 public economics 2 public health 2 quantitative marketing 2 randomization 2 recency effects 2 regression 2 regression discontinuity 2 replication 2 resource allocation 2 resource-based view 2 restoration 2 revenue model 2 reversible jump algorithm 2 risk taking 2 sales force management 2 sales forecasting 2 sales promotion 2 sales promotions 2 satisfaction 2 scaling globally 2 search costs 2 search engine 2 self regulation 2 self-concept 2 self-discrepancy 2 self-perception 2 self-protective behavior 2 self‐protecting cognitions 2 service enhancements 2 service failure 2 similarity 2 skepticism 2 skin conductance recording 2 social change 2 social good 2 social interaction 2 social perception 2 social responsibility of business 2 sociology 2 sports competitions 2 sports economics 2 standard deviations 2 start-ups 2 statistical analysis 2 statistical correlation 2 subjective wealth 2 subscription goods 2 substitution 2 systems 2 targeted advertising 2 targeting 2 transfer learning 2 two-sided platforms 2 uncertainty reduction 2 value 2 value (mathematics) 2 venture capital 2 video 2 video games 2 warm 2 women 2 word of mouth 2 world wide web 1 (performance) expectation 1 (psychology) 1 2000 1 2004 1 2016 1 A/B/N testing 1 A/B/n testing 1 ACT-R model 1 AI chatbot 1 American Marketing Association 1 B2B 1 Bayesian analysis 1 Bertrand supertraps 1 Bob Joss 1 C26 1 C31 1 C35 1 COVID-19 1 COVID-19 pandemic 1 Case Method and Specialist Management Disciplines 1 Covid-19 1 Desert Storm 1 Dirichlet principle 1 ERP 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 FMRI 1 Ferrari 1 GAI 1 GDPR 1 General Data Protection Regulation 1 Gies College of Business 1 Graduate School of Business 1 Gulf War 1 Hispanic 1 Home Shopping Network 1 Huntington's disease 1 Indiegogo 1 Initial Public Offering (IPO) 1 Internet of Things 1 Iraq 1 Israel 1 K12 1 K24 1 L11 1 L12 1 L16 1 L2 1 L51 1 L82 1 L86 1 L88 1 LEED (Leadership in Energy and Environmental Design); Knight Management Center 1 LLM reasoning 1 LLM-generated explanations 1 M31 marketing 1 M37 advertising 1 MOOC 1 Markov chain Monte Carlo 1 Markov perfect equilibrium 1 Markov-perfect equilibrium 1 Microsoft 1 Montessori 1 OEM 1 OEM (original equipment manufacturer) 1 Paul D. Converse Award 1 Portugal 1 SaaS 1 SaaS (software as a service) 1 Salesforce 1 Shapley values 1 Skype 1 Stanford 1 Stevia 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Technology Acceptance Model 1 Thumbtack 1 Ticketmaster 1 United States presidential election 1 University of Illinois 1 VAR (value-added reseller) 1 VARs 1 VARs (value-added resellers) 1 Wal-Mart 1 Walmart 1 access to knowledge movement 1 accessibility 1 accounting procedures 1 accumbens 1 achieved status 1 acquisitions 1 action 1 action theory (psychology) 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 ad impressions 1 ad-skipping 1 addressable TV 1 adolescents 1 advanced bandit algorithms research 1 advanced causal inference techniques 1 advertisers 1 advertising and media 1 advertising channel friction 1 advertising frequency 1 advertising persuasion 1 advertising tailoring 1 advertising, ad impressions, branding, complements, television 1 affect 1 affect/emotions/mood 1 affiliation (psychology) 1 african americans 1 aggregate demand 1 aggregate demand models 1 airlines 1 algorithmic marketing 1 algorithms numerical analysis 1 ambition 1 anatomy of funny 1 animation speed 1 anthropology 1 apathy 1 app monetization 1 apparel 1 application data management 1 applied psychology 1 argument quantity 1 aspirant 1 assimilation and contrast 1 association (psychology) 1 asymmetric dominance 1 attack ads 1 attention effects 1 attitude extremity 1 attitude sharing 1 attitude-behavior consistency 1 attitudes ambivalence 1 attraction 1 attraction effect 1 attribute 1 attributions 1 augmentation 1 authenticity 1 autobiographical narratives 1 automated bidding 1 automaticity 1 automation technology 1 autonomy 1 aversion 1 avoidance (psychology) 1 b2b 1 baby 1 banking 1 bargaining 1 bargains 1 beauty 1 belief 1 beliefs 1 bidding 1 big data 1 biology 1 biosimilar agent 1 black business owners 1 body composition 1 book sales & prices 1 bootstrap 1 bootstrapping 1 borderlands 1 boundary value problems 1 brain 1 brand and product relationship 1 brand equity 1 brand evaluation 1 brand metrics 1 brand mobility 1 branding (marketing) 1 branding - global and local brands 1 brands and branding 1 breakthrough innovation 1 budget allocation 1 building a sales force 1 business development 1 business disruptions 1 business law and ethics 1 business networks 1 business research 1 business to business marketing 1 business to consumer 1 business training 1 candidate choice 1 car dealership 1 carryover effects 1 cartography 1 carving 1 case-related marketing 1 casino hotels 1 categorical perception 1 chain stores 1 change management 1 channel 1 channel selling 1 cheap talk 1 children 1 choice comparability 1 choice confidence 1 choice difficulty 1 choice overload 1 choice restriction 1 choice set heterogeneity 1 choice set size 1 choice-based conjoint survey 1 cigars 1 civil service 1 clarity 1 climate 1 climate change policy and economics 1 coalitions 1 cognitive ability 1 cognitive consistency 1 cognitive dissonance 1 cognitive interference 1 collections 1 collectors & collecting 1 commerce 1 commercial products 1 commission 1 commitment 1 common value auction 1 communication & psychology 1 communication media 1 communication methodology 1 communications 1 community-based organizations 1 comparative studies 1 comparisons 1 compassion 1 compatibility 1 competence (human resources) 1 competitions 1 competitive analysis 1 competitor analysis 1 complements 1 complex network analysis techniques 1 comprimise (ethics) 1 compromise effect 1 computational advertising 1 computational modeling 1 computer industry 1 computer security 1 computer software 1 computer software industry 1 computer vision 1 conceptual framework 1 concession 1 concreteness 1 confidence 1 conflict (psychology) 1 conflict management 1 conflicts of interest 1 conformity 1 consensus 1 conspicuous consumption 1 construal 1 construal level 1 construal level theory 1 consumer conviction 1 consumer deception 1 consumer finances 1 consumer fixed costs 1 consumer goals 1 consumer heterogeneity 1 consumer information 1 consumer intent modeling 1 consumer intent prediction 1 consumer markets 1 consumer motivation 1 consumer package goods 1 consumer packaged goods 1 consumer privacy 1 consumer products industry 1 consumer sophistication 1 consumer welfare 1 consumer well-being 1 consumers' reviews 1 consumption (economics) & psychology 1 contagion (social psychology) 1 content analysis 1 context (archaeology) 1 contingent valuation 1 contracts 1 contrast effect 1 control 1 conversion funnel 1 core competency 1 corporate growth 1 corporate image 1 corporate intrapreneurship 1 corporate profits 1 corporate social responsibility 1 corporate sponsors 1 correctness 1 cost effectiveness 1 counterfactual thinking 1 counterfactuals (logic) 1 creative ability 1 creative goods 1 creativity 1 crisis management 1 critical thinking 1 cross-country analysis 1 cross-cultural research 1 cross-market bundling 1 crowdsourcing 1 culture -- psychological aspects 1 currency reform 1 curse of dimensionality 1 customer and client analysis 1 customer development 1 customer feedback 1 customer journey mapping 1 customer loyalty 1 customer profitability 1 customer relations 1 customer relationship marketing 1 customer success 1 customer verticals 1 customers 1 customization 1 cyber law 1 dashed hopes 1 data center services 1 data collection 1 data science 1 database 1 debit cards 1 debt 1 decision difficulty 1 decision order 1 default effects 1 defaults 1 dehumanization 1 demand 1 demand response 1 desert storm 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 desirability 1 desired attitudes 1 developing economy 1 developing employees 1 dice games 1 diet 1 difference-in-differences 1 diffusion of innovation 1 diffusion of innovations 1 diffusion of innovations theory 1 digital media 1 digital mediums 1 digital music 1 digital technology 1 digitization 1 dimension (graph theory) 1 direct costing 1 direct e-marketing 1 direct marketing 1 direct sales 1 direct-mail 1 direct-to-consumer advertising 1 direction of effects 1 disaster response 1 discontinuity 1 discount/coupon 1 discrete & continuous games 1 discrete choice 1 discrete-continuous demand 1 discretionary spending 1 displacement 1 display advertising 1 dispute resolution 1 disruptive innovation 1 dissociation (psychology) 1 distinctiveness 1 distribution channels 1 domestic violence 1 dominance 1 donation 1 double bottom line 1 durable goods 1 durable-good pricing 1 dynamic capability 1 dynamic choice models 1 dynamic demand estimation 1 dynamic discrete choice models 1 dynamic effects 1 dynamic pricing 1 dynamic programming 1 dynamic random access memory 1 dynamic self-regulation 1 dynamic testing 1 dynamic-model 1 earning 1 earthquake disaster recovery 1 ease of retrieval 1 eating self-efficacy 1 ecommerce 1 economic and environmental valuation 1 economic aspects of decision making 1 economic decisions 1 economic development 1 economic efficiency 1 economic equilibrium 1 economic policies and impacts 1 economic policy 1 economic surplus More