66 Cases 46 Articles 32 Working Papers 3 Books

147 Stanford GSB Faculty Publications

21 Naomi Bagdonas 5 Connor Diemand-Yauman 4 Fei-Fei Li 2 Szu-chi Huang 1 Carole Robin 1 David Hornik 1 Tom Bedecarre

147 Marketing 1 Organizational Behavior

15 Journal of Consumer Research 7 Journal of Consumer Psychology 6 Journal of Marketing Research 4 Journal of Personality and Social Psychology 2 Emotion 2 Journal of Experimental Social Psychology 1 California Management Review 1 Consumer Psychology Review 1 Current Opinion in Psychology 1 Journal of Cross-Cultural Psychology 1 Journal of Public Policy & Marketing 1 Marketing Letters 1 Organizational Behavior and Human Decision Processes 1 Psychological Science 1 Social Psychological and Personality Science 1 The Journal of Positive Psychology More

9 happiness 6 well-being 5 brand management 5 health 5 marketing strategy 5 time 4 framing 4 goals 3 affective forecasting 3 culture 3 customer relations/retention 3 goal (psychology) 3 goal framing 3 marketing 3 mental simulation 3 optimism 3 prosocial behavior 3 psychology 3 time perception 2 achieved status 2 action theory (psychology) 2 admiration 2 advertising 2 age 2 attitudes 2 beauty 2 brands 2 choice 2 competent 2 consumer attitudes 2 consumer well-being 2 cultural differences and values 2 decision making 2 diet 2 emotion 2 food consumption 2 health behavior 2 hedonics 2 market research 2 marketing implementation 2 meaning 2 metaphor 2 money 2 motivation 2 success 2 warm 1 (psychology) 1 American Marketing Association 1 Gies College of Business 1 Paul D. Converse Award 1 University of Illinois 1 affect (linguistics) 1 affect/emotions/mood 1 applied psychology 1 artificial intelligence 1 association (psychology) 1 authenticity 1 behavioral health and interventions 1 brand choice 1 brand equity 1 brand name products 1 cognition 1 cognitive psychology 1 comedy 1 commercial products 1 communication 1 communication strategy 1 conflict management 1 consumer behavior 1 consumer behavior in brand consumption and identification 1 consumer goals 1 consumer preferences 1 consumer psychology 1 consumer research 1 consumers 1 cross-cultural research 1 culture -- psychological aspects 1 customer satisfaction 1 dispute resolution 1 economic decisions 1 emotional health 1 emotions 1 emotions and moral behavior 1 entrepreneurship 1 episodic memory 1 expectation theory 1 experience 1 financial resources 1 fluency 1 food 1 frames (social sciences) 1 generosity 1 goal attainment 1 growth 1 health & psychology 1 health care issues 1 humor 1 impatience 1 income 1 individualism 1 international issues 1 internet > social aspects 1 internet marketing > political aspects 1 journey/destination 1 laughter 1 longitudinal field 1 magnetic field 1 management > psychological aspects 1 management consulting 1 mediation & conciliation services 1 mental health 1 money & psychology 1 motivation (psychology) 1 neuroscience 1 organizational behavior 1 organizational change 1 organizational stories 1 performance 1 personal finance 1 personal identity 1 persuasion 1 physics 1 power 1 power and influence 1 preferences 1 psychiatry 1 psychotherapist 1 quantum mechanics 1 recall 1 regulatory fit 1 reputation 1 saving 1 savings 1 sensory perception 1 social and intergroup psychology 1 social change 1 social entrepreneurship 1 social media > political aspects 1 social psychology 1 social responsibility of business 1 spatial orientation 1 storybanking 1 stress 1 sustainability 1 time perceptions 1 value of time 1 wit and humor > psychological aspects More