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Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
- GSB Authors: Michaela Draganska
- Date: 2010-09-24
- Publication Type: Working Papers
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
- GSB Authors: Michaela Draganska
- Date: 2008-10-22
- Publication Type: Working Papers
Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data
- GSB Authors: Michaela Draganska
- Date: 2008-10-20
- Publication Type: Working Papers
Discrete Choice Models of Firms' Strategic Decisions
- GSB Authors: Sridhar Narayanan | Peter Reiss | Michaela Draganska
- Date: 2008-09-18
- Publication Type: Articles
- Publication: Marketing Letters
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
- GSB Authors: Michaela Draganska
- Date: 2007-12-20
- Publication Type: Working Papers
Determinants of Margins in the Distribution Channel: An Empirical Investigation
- GSB Authors: Michaela Draganska
- Date: 2007-03-13
- Publication Type: Working Papers
Retail Environment and Manufacturer Competitive Intensity
- GSB Authors: Michaela Draganska
- Date: 2006-12-14
- Publication Type: Working Papers
The Influence of Product Variety on Brand Perception and Choice
- GSB Authors: Itamar Simonson | Michaela Draganska
- Date: 2006-06-14
- Publication Type: Working Papers
Skolar, M.D.: Is There a Business in Web-Based Information for Doctors?
- GSB Authors: Michaela Draganska
- Date: 2006-02-08
- Publication Type: Cases
Product-Line Length as a Competitive Tool
- GSB Authors: Michaela Draganska
- Date: 2005-01-11
- Publication Type: Articles
- Publication: Journal of Economics & Management Strategy
Market Segmentation Strategies of Multiproduct Firms
- GSB Authors: Michaela Draganska
- Date: 2003-11-01
- Publication Type: Working Papers
The Xbox Launch in Korea
- GSB Authors: Michaela Draganska
- Date: 2003-04-25
- Publication Type: Cases