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Miniature of Why Do People Choose Extreme Candidates? The Role of Identity Relevance
Why Do People Choose Extreme Candidates? The Role of Identity Relevance
  • GSB Authors: Zakary Tormala | S. Wheeler
  • Date: 2025-05-12
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of How Do Consumers React to Ads That Meddle in Out-Party Primaries
How Do Consumers React to Ads That Meddle in Out-Party Primaries
  • GSB Authors: S. Wheeler
  • Date: 2025-04-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires
Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires
  • GSB Authors: S. Wheeler
  • Date: 2024-04-18
  • Publication Type: Articles
  • Publication: Journal of Experimental Psychology: General
Miniature of Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off
Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off
  • GSB Authors: S. Wheeler
  • Date: 2023-06-08
  • Publication Type: Articles
  • Publication: Scientific Reports
Miniature of Objects and Self-Identity
Objects and Self-Identity
  • GSB Authors: S. Wheeler
  • Date: 2020-07-25
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology
Miniature of Romantic Crushes Promote Variety‐seeking Behavior
Romantic Crushes Promote Variety‐seeking Behavior
  • GSB Authors: S. Wheeler
  • Date: 2018-09-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
  • GSB Authors: S. Wheeler | Baba Shiv
  • Date: 2017-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of On the Pursuit of Desired Attitudes: Wanting a Different Attitude Affects Information Processing and Behavior
On the Pursuit of Desired Attitudes: Wanting a Different Attitude Affects Information Processing and Behavior
  • GSB Authors: S. Wheeler
  • Date: 2017-01-23
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
  • GSB Authors: S. Wheeler
  • Date: 2016-10-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty
The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty
  • GSB Authors: S. Wheeler
  • Date: 2016-04-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Personalization in Email Marketing: The Role of Non-Informative Advertising Content
Personalization in Email Marketing: The Role of Non-Informative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2016-02-01
  • Publication Type: Working Papers
Miniature of Cialis: A Segmentation and Targeting Dilemma
Cialis: A Segmentation and Targeting Dilemma
  • GSB Authors: S. Wheeler
  • Date: 2016-01-22
  • Publication Type: Cases
Miniature of Potential Growth Areas for Implicit Theories Research
Potential Growth Areas for Implicit Theories Research
  • GSB Authors: S. Wheeler
  • Date: 2015-06-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences
Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences
  • GSB Authors: S. Wheeler
  • Date: 2014-02-11
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Compensatory Nonconformity: Self-Uncertainty and Low Implicit Self-Esteem Increase Adoption and Expression of Minority Opinions
Compensatory Nonconformity: Self-Uncertainty and Low Implicit Self-Esteem Increase Adoption and Expression of Minority Opinions
  • GSB Authors: Dale Miller | S. Wheeler
  • Date: 2012-07-20
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
  • GSB Authors: S. Wheeler
  • Date: 2012-03-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons
Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons
  • GSB Authors: S. Wheeler
  • Date: 2011-11-07
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Not All Selves Feel the Same Uncertainty: Assimilation to Primes Among Individualists and Collectivists
Not All Selves Feel the Same Uncertainty: Assimilation to Primes Among Individualists and Collectivists
  • GSB Authors: S. Wheeler
  • Date: 2011-06-16
  • Publication Type: Articles
  • Publication: Social Psychological and Personality Science
Miniature of Self-Ambivalence and Resistance to Subtle Self-Change Attempts
Self-Ambivalence and Resistance to Subtle Self-Change Attempts
  • GSB Authors: S. Wheeler
  • Date: 2011-03-07
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of A Multidimensional Association Approach to Sequential Consumer Judgments
A Multidimensional Association Approach to Sequential Consumer Judgments
  • GSB Authors: S. Wheeler
  • Date: 2010-10-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Nonconformity Defines the Self: The Role of Minority Opinion Status in Self-Concept Clarity
Nonconformity Defines the Self: The Role of Minority Opinion Status in Self-Concept Clarity
  • GSB Authors: S. Wheeler
  • Date: 2010-02-23
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
  • GSB Authors: Baba Shiv | S. Wheeler
  • Date: 2008-12-04
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking
Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking
  • GSB Authors: S. Wheeler
  • Date: 2008-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Does Attitude Certainty Beget Self-Certainty?
Does Attitude Certainty Beget Self-Certainty?
  • GSB Authors: Zakary Tormala | S. Wheeler
  • Date: 2008-10-14
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
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5 attitudes 3 information processing 3 persuasion 2 advertising 2 advocacy 2 consumer behavior 2 consumer psychology 2 electronic commerce 2 self-concept 2 self-perception 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 Republicans 1 Stevia 1 adolescents 1 advertising content 1 advertising tailoring 1 affiliation (psychology) 1 african americans 1 ambivalence 1 attack ads 1 attitude (psychology) 1 attitude certainty 1 attitude change 1 attitude change (psychology) 1 attitude extremity 1 attitude strength 1 attitudes ambivalence 1 automaticity 1 aversion 1 behavior 1 boundary value problems 1 brand 1 brand choice 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 branding 1 candidate choice 1 certainty 1 choice (psychology) 1 communication & psychology 1 comparison (psychology) 1 competitive advantage 1 construal level 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer preferences 1 consumers 1 customer acquisition 1 customer loyalty 1 customer profitability 1 decision making 1 democrats (United States) 1 desired attitudes 1 direct e-marketing 1 diversity 1 ease of retrieval 1 economic development 1 elections 1 email marketing 1 emotion 1 emotions 1 entrepreneurship 1 environmental cues 1 experimental design 1 familiarity (Psychology) 1 female leadership 1 field experiments 1 functional beverages (smoothies) 1 goal pursuit 1 hypothesis 1 identity 1 identity (psychology) 1 identity relevance 1 implicit attitudes 1 implicit theories 1 implicit theories research 1 influence 1 internal state awareness 1 internet advertising 1 internet marketing 1 internet sales 1 interpersonal communication 1 manipulation checks (research) 1 market segmentation 1 marketing 1 marketing & psychology 1 marketing strategy 1 metacognition 1 morality 1 negative advertising 1 online commerce 1 organizational behavior 1 partisan identity 1 personalization 1 perspective (art) 1 persuasion (psychology) 1 polarization 1 polarization (social sciences) 1 political advertising 1 political candidates 1 political economy 1 political identity 1 political marketing 1 political polarization 1 priming 1 pronouns (grammar) 1 prototypicality 1 psychological conflict 1 psychology 1 receptiveness 1 relationship 1 risk 1 romantic crush 1 self automaticity 1 self-affirmation 1 self-congruence 1 self-consciousness 1 self-discrepancy 1 self-evaluation 1 self-expression 1 self-protection strategy 1 self-protective behavior 1 self-reflectiveness 1 sense of control 1 shape theory (topology) 1 social advocacy 1 social influence 1 social psychology 1 start-up 1 statistical correlation 1 temporal comparison 1 uncertainty 1 variety seeking 1 visual perspective 1 voting