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Gardenburger Advertising Strategy (B)
- GSB Authors: Sonya Grier
- Date: 2003-04-22
- Publication Type: Cases
Gardenburger Advertising Strategy (A)
- GSB Authors: Sonya Grier
- Date: 2003-04-22
- Publication Type: Cases
Consumer Distinctiveness and Advertising Persuasion
- GSB Authors: Sonya Grier
- Date: 2002-06-01
- Publication Type: Working Papers
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
- GSB Authors: Sonya Grier
- Date: 2002-01-01
- Publication Type: Working Papers