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Preference Externality Estimators: A Comparison of Border Approaches and IVs
- GSB Authors: Wesley Hartmann
- Date: 2024-01-23
- Publication Type: Articles
- Publication: Management Science
Preference Externality Estimators: A Comparison of Border Approaches and IVs
- GSB Authors: Wesley Hartmann
- Date: 2024-01-23
- Publication Type: Articles
- Publication: Management Science
Information Vs. Automation and Implications for Dynamic Pricing
- GSB Authors: Wesley Hartmann
- Date: 2019-10-24
- Publication Type: Articles
- Publication: Management Science
Information vs. Automation and Implications for Dynamic Pricing
- GSB Authors: Wesley Hartmann
- Date: 2019-10-24
- Publication Type: Articles
- Publication: Management Science
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science
Rachio: Marketing a Disruptive Sprinkler Technology
- GSB Authors: Wesley Hartmann
- Date: 2017-09-14
- Publication Type: Cases
Advertising Competition in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2016-04-15
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Advertising Competition in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2016-03-01
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
- GSB Authors: Wesley Hartmann
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Welfare Effects of Home Automation Technology with Dynamic Pricing
- GSB Authors: Wesley Hartmann
- Date: 2015-04-01
- Publication Type: Working Papers
Superbowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2014-01-27
- Publication Type: Working Papers
Internet Versus Television Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Internet Versus TV Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Internet Versus Television Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Advertising Effects in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2012-11-30
- Publication Type: Articles
- Publication: Marketing Science
Advertising Effects in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2012-11-30
- Publication Type: Articles
- Publication: Marketing Science
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
- GSB Authors: Wesley Hartmann | Sridhar Narayanan | Harikesh Nair
- Date: 2011-11-01
- Publication Type: Articles
- Publication: Marketing Science
Advertising Effects in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2011-07-09
- Publication Type: Working Papers
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
- GSB Authors: Wesley Hartmann
- Date: 2010-04-08
- Publication Type: Articles
- Publication: Marketing Science
Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design
- GSB Authors: Wesley Hartmann | Sridhar Narayanan | Harikesh Nair
- Date: 2009-12-21
- Publication Type: Working Papers
Airing Your Dirty Laundry: Vertical Integration, Reputational Capital and Social Networks
- GSB Authors: Wesley Hartmann
- Date: 2009-09-25
- Publication Type: Articles
- Publication: Journal of Law, Economics, and Organization
Retail Competition and the Dynamics of Demand for Tied Goods
- GSB Authors: Wesley Hartmann
- Date: 2009-09-22
- Publication Type: Articles
- Publication: Marketing Science
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
- GSB Authors: Wesley Hartmann
- Date: 2009-05-19
- Publication Type: Articles
- Publication: Marketing Science
Assessing the Chinese Palate: American Securities Shanghai (A)
- GSB Authors: Wesley Hartmann
- Date: 2008-10-30
- Publication Type: Cases
Modeling Social Interactions: Identification, Empirical Methods and Policy Implications
- GSB Authors: Wesley Hartmann | Harikesh Nair
- Date: 2008-07-26
- Publication Type: Articles
- Publication: Marketing Letters