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Showing 1 - 23 of 23 Records
Working Hard for Money Decreases Risk Tolerance
- GSB Authors: Szu-chi Huang
- Date: 2023-05-19
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
- GSB Authors: Szu-chi Huang
- Date: 2022-12-05
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
- GSB Authors: Itamar Simonson
- Date: 2020-07-24
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Subjective Age and the Greater Good
- GSB Authors: Szu-chi Huang
- Date: 2020-06-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Planning for Multiple Shopping Goals in the Marketplace
- GSB Authors: Szu-chi Huang
- Date: 2019-07-29
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Making Time Matter: A Review of Research on Time and Meaning
- GSB Authors: Jennifer Aaker
- Date: 2018-12-23
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Romantic Crushes Promote Variety‐seeking Behavior
- GSB Authors: S. Wheeler
- Date: 2018-09-05
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
- GSB Authors: Jonathan Levav
- Date: 2016-05-24
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
- GSB Authors: Itamar Simonson
- Date: 2015-12-14
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Potential Growth Areas for Implicit Theories Research
- GSB Authors: S. Wheeler
- Date: 2015-06-30
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
- GSB Authors: Zakary Tormala
- Date: 2013-07-13
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
- GSB Authors: Itamar Simonson
- Date: 2012-10-12
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
- GSB Authors: Jennifer Aaker
- Date: 2012-03-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
- GSB Authors: Baba Shiv
- Date: 2011-12-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Inviting Questions
- GSB Authors: Uzma Khan | Zakary Tormala
- Date: 2011-09-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
If Money Does Not Make You Happy, Consider Time
- GSB Authors: Jennifer Aaker
- Date: 2011-03-15
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Food, Sex and the Hunger for Distinction
- GSB Authors: Baba Shiv
- Date: 2011-03-11
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
A Multidimensional Association Approach to Sequential Consumer Judgments
- GSB Authors: S. Wheeler
- Date: 2010-10-25
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Why Do People Give? The Role of Identity in Giving
- GSB Authors: Jennifer Aaker
- Date: 2009-06-26
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Regarding Inherent Preferences
- GSB Authors: Itamar Simonson
- Date: 2008-06-06
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
- GSB Authors: Itamar Simonson
- Date: 2008-06-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Delineating Culture
- GSB Authors: Jennifer Aaker
- Date: 2006-01-01
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Off-Target? Changing Cognitive-Based Attitudes
- GSB Authors: Jennifer Aaker
- Date: 2002-01-01
- Publication Type: Articles
- Publication: Journal of Consumer Psychology