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Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
- GSB Authors: Yu Ding
- Date: 2025-03-13
- Publication Type: Articles
- Publication: Journal of Marketing
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
- GSB Authors: Szu-chi Huang
- Date: 2020-11-03
- Publication Type: Articles
- Publication: Journal of Marketing
Inefficiencies in Digital Advertising Markets
- GSB Authors: Sridhar Narayanan
- Date: 2020-04-22
- Publication Type: Articles
- Publication: Journal of Marketing
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
- GSB Authors: Itamar Simonson
- Date: 2014-11-01
- Publication Type: Articles
- Publication: Journal of Marketing
The Repetition-Break Plot Structure Makes Effective Television Advertisements
- GSB Authors: Chip Heath
- Date: 2011-09-01
- Publication Type: Articles
- Publication: Journal of Marketing
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations
- GSB Authors: Itamar Simonson
- Date: 2009-11-01
- Publication Type: Articles
- Publication: Journal of Marketing
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
- GSB Authors: Itamar Simonson
- Date: 2005-01-01
- Publication Type: Articles
- Publication: Journal of Marketing