List View
Showing 1 - 8 of 8 Records
Creating a Beautiful Life
- GSB Authors: Jennifer Aaker
- Date: 2024-10-01
- Publication Type: Articles
- Publication: Marketing Letters
How Do Firms Make Money Selling Digital Goods Online?
- GSB Authors: Navdeep Sahni
- Date: 2014-06-24
- Publication Type: Articles
- Publication: Marketing Letters
Consumer Substitution Decisions: An Integrative Framework
- GSB Authors: Uzma Khan
- Date: 2014-06-12
- Publication Type: Articles
- Publication: Marketing Letters
A Reflection on Analytical Work in Marketing: Three Points of Consensus
- GSB Authors: Monic Sun
- Date: 2012-05-22
- Publication Type: Articles
- Publication: Marketing Letters
Discrete Choice Models of Firms' Strategic Decisions
- GSB Authors: Sridhar Narayanan | Peter Reiss | Michaela Draganska
- Date: 2008-09-18
- Publication Type: Articles
- Publication: Marketing Letters
Modeling Social Interactions: Identification, Empirical Methods and Policy Implications
- GSB Authors: Wesley Hartmann | Harikesh Nair
- Date: 2008-07-26
- Publication Type: Articles
- Publication: Marketing Letters
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry
- GSB Authors: Sridhar Narayanan
- Date: 2005-12-01
- Publication Type: Articles
- Publication: Marketing Letters
Choice and the Internet: From Clickstream to Research Stream
- GSB Authors: James Lattin
- Date: 2002-08-01
- Publication Type: Articles
- Publication: Marketing Letters