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Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments

Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments

GSB Authors: Navdeep Sahni
Date: 2015-08-26
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games

Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games

GSB Authors: Harikesh Nair
Date: 2007-08-03
Publication Type: Articles
Publication: Quantitative Marketing and Economics