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Miniature of How Stories Drive Growth: Skype

How Stories Drive Growth: Skype

GSB Authors: Jennifer Aaker
Date: 2014-04-28
Publication Type: Cases

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1 Stanford GSB Faculty Publications

1 Jennifer Aaker

1 Microsoft 1 advertising 1 branding 1 business growth 1 customer acquisition 1 marketing 1 media 1 social media 1 stories

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