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Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition
The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition
  • GSB Authors: Susan Athey
  • Date: 2016-04-20
  • Publication Type: Working Papers
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