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Showing 1 - 4 of 4 Records

Miniature of Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment

Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment

GSB Authors: Yewon Kim
Date: 2025-10-19
Publication Type: Working Papers

Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content

Personalization in Email Marketing: The Role of Noninformative Advertising Content

GSB Authors: Navdeep Sahni | S. Wheeler
Date: 2018-02-27
Publication Type: Articles
Publication: Marketing Science

Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

GSB Authors: Harikesh Nair
Date: 2018-01-18
Publication Type: Articles
Publication: Management Science

Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

GSB Authors: Harikesh Nair
Date: 2013-09-01
Publication Type: Working Papers