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How Do Consumers React to Ads That Meddle in Out-Party Primaries
- GSB Authors: S. Wheeler
- Date: 2025-04-01
- Publication Type: Articles
- Publication: Journal of Consumer Research
Disgusted and Afraid: Consumer Choices Under the Threat of Contagious Disease
- GSB Authors: Hayagreeva Rao
- Date: 2020-05-28
- Publication Type: Articles
- Publication: Journal of Consumer Research
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
- GSB Authors: Jonathan Levav | Itamar Simonson
- Date: 2018-04-01
- Publication Type: Articles
- Publication: Journal of Marketing Research