Stanford University

Collections
About
Business Library
Stanford Login

Basic
Advanced

Search fulltext

Field

Condition

Type of search

Value

Value Value

Value

List View

Showing 1 - 1 of 1 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)

25 50 100

BabyCenter Creating a Social Brand

GSB Authors: Jennifer Aaker
Date: 2012-05-22
Publication Type: Cases

Active filters

Keywords: baby Remove all

1 Stanford GSB Faculty Publications

1 Jennifer Aaker

1 brand 1 business marketing 1 innovation 1 internet marketing 1 marketing 1 mother 1 on-line 1 social brand 1 social media

Stanford Business Library
Stanford GSB Research Hub
Stanford GSB Archive

Email Us
Rights and Access
Stanford GSB

© Stanford Graduate School of Business

Accessibility Non-Discrimination Policy Privacy Policy Terms of Use Stanford University

© Stanford Graduate School of Business